Why email marketing beats social media, researched data till 2016 shows the reasons for why email outperforms social.

1. Email
vs
Social
71% 13% 2%
Consumer's first opens
other social and news sites contribute the rest
71%consumers favor email as their first online “check”of the day.
–ExactTarget
Engagement
For 2000subscribers,average industry
open rate is 21.73i.e 435opens for 2000
people
For 2000page likes,average 120people
will see your message
For 2000followers,40twitter
followers or less people will see your
message
According to HubSpot,75%of marketers
saythat theyare using more email than
theywere three years ago.
Cost
Howmuch does email marketing costs?
Price varies with provider,lowon pockets?then
Mailchimp is the best
mailchimp is free upto 2000subscribers,
further it'll cost you as lowas 75$/month
for 10000subscribers
Facebook cpc is between $0.20and $0.30.
google cpc varies commonlyfrom $0.9-
$5.8perclick
Conclusion:Email
beats social.
sources:
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