The Customer Acquisition journey is a critical part of business. We can figure out if it is optimal and suggest ways to make it more efficient through a combination of process improvement, content and omni-channel campaigns.

1. Profitable
Conversations for
Improved Growth
Profitable Conversations

2. What do we do
We help you connect with your current and
future customers
Assess and understand areas of improvement
in the customer acquisition and nurture process
Identify means to improve the process. Data
and insight based on experience drive the:
marketing strategy and plans we co-create
omni-channel campaigns we design and
produce
content we create
Omni-Channel
Campaigns
Content
Conferences &
Roundtables
Marketing Strategy
and Planning

3. Publishing
Conferences &
Roundtables
Marketing Strategy and
Planning
Omni-channel
Campaigns
•Marketing is about making yourself relevant in the market-
place
•We need to understand both what we want to be and what
the customer wants us to be. Once a unique position has
been identified, marketing communicates this to the eco-
system in a compelling manner
•At each stage of the buyer journey from awareness-to-
advocacy the customer expects certain inputs from the brand
- we work with you to ensure that this is met
•A seamless buyer journey plugs lead leakage, avoids
marketing wastage and increases conversion
Strategy, positioning and marketing plans
PHASE INITIAL RESEARCH
PROBLEM
DEFINITION
SHORTLISTING FINAL SELECTION POST-PURCHASE
Query
Industry trends
Competitor
Offers
3rd Party
Validations
Rankings
Customised to
Industry
Ease of use
Compatibility
Locations,
Referrals
Specific
Solutions
Relationship
with sales
Best solution
Demonstrated
competency
Pricing
Hand-holding
Speed of
closure
Rationalizing
purchase
Add-on
Benefits
Deepen or
disengage
Content
- Industry
Research
- Success
Stories
- Influencer
Reports
- Industry
Specific Solutions
- Use cases
- Accessibility
i.e. contact
channels
Testimonials
Success Stories
Awards
Rankings
Analyst reports
Payment
Models
Additional value
Solution design
Benchmarks,
ROI, Y-o-Y
savings
Pricing models
3rd party
verification of
claims
Company
updates
3rd party
reviews
Customer
testimonials
Cross-sales
Added Benefits
Marketing
Tools
Webinars
Tweetchats
Online ads
Advertorials
Newsletters
Conferences
Ranking
Workshops
Certification
programs
Roundtables
Advertorials
Facilitated
connections to
peer customers
Awards
White papers
Case Studies
Product
Reviews
Member
community
platform
Product
advisory boards
Customer meet
Advocacy
program
THE BUYER JOURNEY -
CONTENT LENS

4. SAMPLE TOOLS:
Omni-channel approach using multiple marketing tools,
online+offline to ensure multiple touchpoints of the defined
target audience
First-level qualification to ensure further targeted nurture
programs
Content - both online and offline - to fill the gaps and
provide the Complete Content Journey
WEBINARS ARTICLES WORKSHOPS WHITE PAPERS
INTERVIEWS WORKSHOPS ROUNDTABLE CONCLAVE
ONLINE
OFFLINE
HYBRID RECOGNITION ACTIVITY WEEK
VIDEOS PORTAL
Publishing
Conferences &
Roundtables
Omni-channel
Campaigns
Marketing Strategy
and Planning
Online and Offline Integrated Campaigns

5. Campaign Tools - Online
CONTENT
- ARTICLES
- THOUGHT PAPERS
- QUIZZES
- ASSESSMENTS
WEBINARS
- WEBINARS - STANDALONE
- WEBINARS SERIES
- INCLUDES AGENDA
CURATION, MODERATION
AND SOURCING
PRACTITIONERS
CERTIFICATION/TRAINING
- ONLINE SERIES
- ONLINE ASSESSMENT
- ONLINE BADGES AND
CERTIFICATES
- COURSE DESIGN
VIDEO
- VIDEO CASE STUDIES
- VIDEO TESTIMONIALS
- VIDEO APPOINTMENT
SETTING
RESEARCH & PUBLISHING
-CUSTOM RESEARCH
REPORTS
- DIPSTICKS FOR BANT
- ARTICLES FOR
WWW.PAULWRITER.COM
- ARTICLES FOR BUSINESS
BOOSTER WEEKLY
NEWSLETTER
Publishing
Conferences &
Roundtables
Omni-channel
Campaigns
Marketing Strategy
and Planning

6. Campaign Tools - Offline
WORKSHOPS
- HALF-DAY EDUCATIONAL
FORMATS
- 20 ASSURED ATTENDEES
FROM WISHLIST OF 250
ROUNDTABLES
- MODERATED DISCUSSION
FORMATS
- IDEAL FOR GAINING USER/
PROSPECT INSIGHTS OR
PRODUCT FEEDBACK
CONCLAVES
- FUTURIST BUSINESS
CONCLAVE - CEO, CMO,
CDO, CIO
- CHRO FORUM
- CIO CONCLAVE
- BRAND SUMMIT
- HOT 50 BRANDS
RECOGNITION PROGRAMS
- HOT 50 BRANDS
- CX 100
- CHRO 50
- FAST CX 50
- DIGITAL 100
- ANALYTICS 100
- PR 100
- RETAIL 100
Publishing
Conferences &
Roundtables
Omni-channel
Campaigns
Marketing Strategy
and Planning

7. 6 -month campaigns that are built around a central theme
Omni-channel approach using multiple marketing tools, online+offline to ensure multiple
touchpoints of the defined target audience
First-level qualification to ensure further targeted nurture programs
QualifiedProspects
Nurturedwithmultipletouchpoints
Qualify
- THEME-BASED
- MULTIPLE FORM FACTORS FOR
CONTENT DELIVERY
- OMNI-CHANNEL/MULTI-CHANNEL
Strategy Target
Our Campaign Approach
WEBINARS ARTICLES WORKSHOPS SURVEYS
INTERVIEWS WORKSHOPS ROUNDTABLE CONCLAVE
ONLINE
OFFLINE RECOGNITION
ACTIVITY WEEK
- SELECT BY VERTICAL, LOCATION,
LEVEL, SIZE OF ORGANIZATION
- ACCURATE, WEEKLY UPDATION
- GATING CRITERIA FOR
PARTICIPATION
- POST INTERACTION DIPSTICK
SURVEYS
Publishing
Conferences &
Roundtables
Omni-channel
Campaigns
Marketing Strategy
and Planning

8. Content and Thought Leadership
* Interview Series: Custom-created interview series in video and text
formats
* Appointment-Setting Videos: Co-created series where the client
participates in the interview
* White Papers/eBooks: Thought leadership pieces with first hand insights
* Community Management Service: Host a community for client’s targets,
manage the content flow on behalf of the client For CMO, CIO, CHRO,
and CEO communities
* Articles: Series articles, blogs, listicles
* Newsletter: Customer and Community Newsletters
THINK TANK MEMBERSTHINK TANK MEMBERS
PAUL WRITER LAUNCHES AN EXCLUSIVE COMMUNITY TO DEBATE THE FUTURE OF SALES
WHAT IS THE OBJECTIVE?
To Drive Conversations Around Current Topics Such As:
• The individual as a social collective
• Orchestrating the sales process for the mobile first customer
• Customer-centric sales automation
• The future of sales
THINK TANK MEMBERS
About Think Tank Think Tank Members Brain Candy #Trending
followersfollowers fansfans google+ followersgoogle+ followers
INNOVATIVE MARKETER DIALOGUE
Marketing Strategy
& Planning
Conferences &
Roundtables
Content
Omni-channel
Campaigns

9. EDM Content and Design
Video and Text case study
Long format interviews
for CMO.com by Adobe
Microsite design and contentResearch Report
Samples
Marketing Strategy
& Planning
Conferences &
Roundtables
Content
Omni-channel
Campaigns
Content pipeline for social media

10. * CXO Roundtables: Exclusive hosted formats for 20 senior execs from
Marketing/HR/CX/CIO functions. These 3 hour formats are interactive,
include a sponsor session, and coverage in Business Booster
Marketing Strategy
& Planning
Publishing
Conferences &
Roundtables
Omni-channel
Campaigns
* Workshops: Conducted as a deep-dive into a particular topic with a mix of
client faculty and practitioner expert sessions of 30 minutes each. Past
audiences have included CMOs, CHROs, CX professionals, CDOs
* Curation: Paul Writer can curate an agenda for an entire conference or for a
panel within a larger format. Includes speaker on-boarding and audience
management for large format events such as Microsoft’s Future Decoded
and Oracle Open World where Paul Writer is entrusted with a track such as
marketing or customer experience

11.
Thank YouFor more details, please feel free to contact
Paul Writer Strategic Services Pvt. Ltd.
PH03, 5/1 Richmond Road, Bangalore - 560 025
T: 080 4096 5053
paulwriter@paulwriter.com