The document discusses blogging and provides information on what a blog is. It notes that historically, blogs were written by individuals or small groups and covered a single topic. However, more recently "multi-author blogs" have developed with large numbers of authors and professional editing. The document outlines that blogs can provide commentary, function as personal diaries, or advertise brands. Blogs typically combine text, images, links and other media related to their topic. Readers can often leave comments. While most blogs are textual, some focus on other media like art, photos, videos or music.
Blogging - the why the how and the method for businesses and individuals
1. Blogging.
The why, the how, and the method
for any business or individual.
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2. What is a
blog?
A blog is a discussion or
informational site
published on the World
Wide Web and consisting
of discrete entries
("posts") typically
displayed in reverse
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3. What is a
blog?
chronological order. Until
2009 blogs were usually
the work of a single
individual, occasionally
of a small group, and
often covered a single
subject. More recently
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4. What is a
blog?
"multi-author blogs" have
developed, with posts
written by large numbers
of authors and
professionally edited.
MABs from newspapers,
other media outlets,
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5. What is a
blog?
universities, think tanks,
interest groups and
similar institutions
account for an increasing
quantity of blog traffic...
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6. What is a
blog?
Many blogs provide
commentary on a
particular subject; others
function as more
personal online diaries;
others function more as
online brand advertising
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7. What is a
blog?
of a particular individual
or company. A typical
blog combines text,
images, and links to
other blogs, Web pages,
and other media related
to its topic. The ability of
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8. What is a
blog?
readers to leave
comments in an
interactive format is an
important contribution to
the popularity of many
blogs. Most blogs are
primarily textual,
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9. What is a
blog?
although some focus on
art, photographs, videos
(video blogs or "vlogs"),
music, and audio
(podcasts).
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15. Zede’s
Sewing
Studio
•Increased sales more
than 20%
•Can say they’re an
international company
•Started a ripple in the
industry
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16. Tulsa
Spine and
Rehab
•Becoming the known
expert in his field
•Increasing his reach to
to potential clients
•Increasing his rankings
on search engines
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17. Procore
•Increasing their sales
•Increasing their search
engine rankings
•Seen as the subject
matter experts
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22. Open an account.
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23. Add a post
every week.
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24. The must haves
of any blog.
•A reason to exist. •A way to subscribe.
•Cornerstone content. •Call-to-action buttons.
•An about page. •A feedback section.
•A way to contact you. •A social media plan.
•Links to allow sharing.
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25. Write.
And write some more. Are more.
More still more. And even more.
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26. Despair.
Will.
Set.
In.
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28. List out
everything.
www.ShortcutBlogging.com/brainstorming
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29. Write out your
BIG idea.
(...and keep these close at hand.)
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30. Write out your
BIG idea.
What’s your concept?
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31. Write out your
BIG idea.
What’s your insight?
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32. Write out your
BIG idea.
What’s the information?
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33. Write out the
nuts & bolts.
Create the how-to articles.
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34. Write out the
nuts & bolts.
Create the step-by-step instructions.
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35. Provide
entertainment.
Interject individualism in your writing style.
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36. Provide
entertainment.
Interject fun-ity in to your writing style.
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37. Provide
entertainment.
Interject whimsy in to your writing style.
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38. Provide
entertainment.
Interject creativity in to your writing style.
Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
39. Provide
entertainment.
Interject personality in to your writing style.
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40. Provide
entertainment.
Interject intrigue in to your writing style.
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41. Provide
entertainment.
Interject adventure in to your writing style.
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42. Provide
entertainment.
Interject story-telling in to your writing style.
Copyright 2013 Wizard of Ads - Shortcut Blogging, Ltd. | www.ShortcutBlogging.com
43. Provide
entertainment.
Interject yourself in to your writing style.
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44. Provide
hope.
Give what humanity wants...
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45. Provide
hope.
...a promise of better things.
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