Affordable Internet Marketing, Get Leads Now!

1. THE MARKETING SHOP www.themarketingshop1.com 610.324.1100

2. INTERNET LOCAL LEAD GENERATION
more leads! more business! more profit!
When was the last time you picked up
Yellow Pages to find a product or service?
Not long ago the Yellow Pages were the first place you looked – now its search engines. The Internet
has changed the way businesses attract new customers. As-a-matter-of-fact 80% of consumers
searching for local products and services use Google, Yahoo, BING, and other search engines*. And
82% of consumers who search online follow up with offline action*. The only way you can take
advantage of the fact that consumers now use the Internet as their primary source to find local
products and services is to be on the first page of Google and other search engines. Rarely, if ever, do
consumers go beyond the first page.
The problem for a locally based business is the sheer size of the Internet. A locally based Website often
gets buried deep in search engines, if they even show-up at all. Larger national and international sites
dominate the Internet. If someone searching for your product or service doesn’t even know you exist,
how can you capture their business? You can’t!
Pitfalls of Optimizing Your Website
When a local business that serves a specific market area tries to optimize their Website to rank high on Google and
other search engines, one of two scenarios will typically happen.
The first scenario is that you will invest a lot of resources – time and money, and you will never attain the
rankings that will drive new customers to your website and generate valid leads. If you’re not on the front
page of Google, you might as well not be listed at all.
The second scenario is that you will attain rankings and generate some leads but will turn a negative ‘return
on investment’ because much of the leads you generated were outside your market area.
Both scenarios are wasted time, effort and MONEY.
FOCUS program
In today's competitive online market, you need more than just a website. You need a solution that is
designed from the ground up to generate ‘valid’ leads from people who are seeking your product or
service. You need an ‘Internet Lead Generation program’ that is optimized to perform in your local
market --your town, your county and targeted towns where YOU choose to do business.
Our proprietary FOCUS program does exactly that . . . focusing on YOUR customers in YOUR market
area that will generate ‘valid’ leads from consumers who are LOOKING for YOUR product or service, and
are ready to buy now!
*Source: Great Divide Separates Small Biz, Online Consumers; WebVisible and Nielson, 2008
Our FOCUS program works because when people search online, they are actually looking for a specific
product or service to meet their needs. Unlike radio, television and print advertising where only a small
percentage of people are actually interested in your product or service, Internet search engines and
directories serve up results to match a customer's exact request at the exact time they need it and are ready
to buy! THE MARKETING SHOP www.themarketingshop1.com 610.324.1100

3. WHAT WE DO and WHAT YOU GET
 First, you’ll start receiving LOCAL CUSTOMER LEADS by phone and email.
We honestly and truly have one goal for all our customers - to generate quality leads from consumers in YOUR local
marketing area who are SEEKING YOUR product or service. All leads whether email or telephone go directly to you.
 EXCLUSIVELY
We won't work with your competition.
We work with you on an exclusive basis to dominate the Internet for your specific market niche. It is only possible
for us to "dominate" for one company in any given market and geographic targeted area.
 A custom build ‘CALL-TO-ACTION’ website specifically created for your
business.
Optimized from the ground up for high rankings.
If you want to drive traffic to your website, it's pretty simple: achieve first page placement as often as you can.
But driving traffic is not the total answer: a website needs to convert that traffic to customers. Unlike so many
websites these days, the website that we create for you is optimized from the ground up for high rankings on
Google, and is specifically designed to provide the right graphics, copy, and value proposition to motivate people to
take action and become customers.
 KEYWORD and COMPETITOR RESEACH
We do it – so you don’t have to.
In-depth market research is the key in any effective marketing campaign. Getting your market research wrong
means the campaign will never realize its full potential. We research the most profitable keywords used from
those searching for your product and service (based on REAL data from Google and other search engines) as well
as what your competition is doing. This allows us to use the most effective strategies to get leads for your
business. There is no such thing as ‘one-size-fits-all.’
 PINPOINT MARKETING
Only target the towns where you choose to do business.
Our FOCUS program is so precise that it allows you to pinpoint exactly where you want to do business, right down
to a specific town. Unlike yellow pages and other media (newspapers, radio, TV, etc.), no longer will you be forced
to waste some of your marketing dollars advertising in areas you don’t serve, or don’t want to serve. You can
target any number of towns, anywhere.
 ‘TRACKING’ PHONE NUMBER
This is a special number that connects directly to your business phone, and allows you to get an accurate count of
the phone calls we send your way. This tracking phone number will not, in any way, interfere with your regular
business phone number.
Always have a live person answer your phone.
All phone calls go directly to you during business hours. After business hours, including weekends, we give you the
option to have our professional in-bound operators take your calls and immediately email you with all the relevant
information so it’s waiting for you when you arrive at work, or you can access it at home. After all, no one really
likes talking to answering machines or voice mail. People prefer a ‘live person.’ There is NO FEE for this option if
targeting twenty or more towns.
 REPORTING
Track Results Immediately
We track everything from keyword usage to every phone and email lead sent your way, and provide you with 24/7
online access where you can see email addresses and phone numbers listed by date and time. And you can read
the emails and even listen to the phone calls. This tracking report takes all the guesswork out of determining the
value of our FOCUS program, because you'll know exactly how many leads --emails and phone calls were generated.
THE MARKETING SHOP www.themarketingshop1.com 610.324.1100