Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid
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Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid
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Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid
- 1. Why Ohio matters, and other things I learned from Lumoid Aarthi Ramamurthy
- 2. Who am I? • Founder, Lumoid • Products at Microsoft, Netflix Aarthi Ramamurthy @aarthir http://aarthir.com
- 3. What does Lumoid do? Lumoid is a try before you buy service for gadgets • Public launch Dec 2013, YC - summer ’13
- 4. 5 Things I’ve Learned • Things that don’t scale • Get the basics right • Happy customers = free marketing • Stand on the shoulders of giants • What’s the deal with Ohio? Disclaimer - not everything here is applicable to you
- 5. Doing things that don’t scale • How did we get users without a marketing budget? !• Community colleges • Photo walks • Influencers • Workshops !
- 6. Getting the basics right • Measure everything. Actually measure everything. • cronjobs, scripts - automate what you can. • Referral programs work great. • Targeted advertising = $$ !
- 7. Happy Customers = Free Marketing
- 8. Stand on the shoulders of giants
- 9. So, Ohio?
- 10. Thank you! • http://lumoid.com • aarthi@lumoid.com