Why Ohio matters, and other things I
learned from Lumoid
Aarthi Ramamurthy
Who am I?
• Founder, Lumoid
• Products at Microsoft, Netflix
Aarthi Ramamurthy @aarthir
http://aarthir.com
What does Lumoid do?
Lumoid is a try before you buy service for gadgets
• Public launch Dec 2013, YC - summer ’13
5 Things I’ve Learned
• Things that don’t scale
• Get the basics right
• Happy customers = free marketing
• Stand on the s...
Doing things that don’t scale
• How did we get users without a marketing 
budget?
!• Community colleges
• Photo walks
• In...
Getting the basics right
• Measure everything. Actually measure everything.
• cronjobs, scripts - automate what you can. 
...
Happy Customers = Free Marketing
Stand on the shoulders of giants
So, Ohio?
Thank you!
• http://lumoid.com 
• aarthi@lumoid.com
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Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid

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Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid

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Lumoid @ Hustle Con - Why Ohio Matters – This And Other Crazy Things I Learned While Building Lumoid

  1. 1. Why Ohio matters, and other things I learned from Lumoid Aarthi Ramamurthy
  2. 2. Who am I? • Founder, Lumoid • Products at Microsoft, Netflix Aarthi Ramamurthy @aarthir http://aarthir.com
  3. 3. What does Lumoid do? Lumoid is a try before you buy service for gadgets • Public launch Dec 2013, YC - summer ’13
  4. 4. 5 Things I’ve Learned • Things that don’t scale • Get the basics right • Happy customers = free marketing • Stand on the shoulders of giants • What’s the deal with Ohio? Disclaimer - not everything here is applicable to you
  5. 5. Doing things that don’t scale • How did we get users without a marketing budget? !• Community colleges • Photo walks • Influencers • Workshops !
  6. 6. Getting the basics right • Measure everything. Actually measure everything. • cronjobs, scripts - automate what you can. • Referral programs work great. • Targeted advertising = $$ !
  7. 7. Happy Customers = Free Marketing
  8. 8. Stand on the shoulders of giants
  9. 9. So, Ohio?
  10. 10. Thank you! • http://lumoid.com • aarthi@lumoid.com

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