Mystery Shopper Report(Ii)
- 4. Elong 在几乎全面的服务指标中已领先于 Ctrip Overall Evaluation by Operation Flow Base: All transaction interviews achieved in wave 2 + small base, n<30 / denotes significant higher/lower than eLong % % % % % % % % % % % % 48 68 19 + 31 31 49 64 90 87 119 87 119 Base: n= Ctrip eLong Ctrip eLong Ctrip eLong Ctrip eLong Ctrip eLong Ctrip eLong 取消 确认 更改 预订 查询 整体
- 5. … eLong 在高峰时段和非高峰时段服务质量均表现出明显的优势 整体评估 – 一般查询 Base: All interviews for scenario of general inquiry achieved in wave 2 + small base, n<30 / denotes significant higher/lower than eLong % % % % % % 12 + 22 + 30 52 42 74 Base: n= Ctrip eLong Ctrip eLong Ctrip eLong 非高峰时段 高峰时段 整体
- 6. … 艺龙在高峰时段和非高峰时段的服务质量均领先于竞争对手 整体评估 – 积分查询 Base: All interviews for scenario of bonus points inquiry achieved in wave 2 + small base, n<30 / denotes significant higher/lower than eLong % % % % % % 15 + 17 + 38 44 53 61 Base: n= Ctrip eLong Ctrip eLong Ctrip eLong 非高峰时段 高峰时段 整体
- 7. 在全面评价上, eLong 的得分显著领先于竞争对手 整体评估 (Q1+Q2) Base: All interviews achieved in wave 1 and wave 2 + small base, n<30 / denotes significant higher/lower than eLong Base: n= 184 152 129 107 55 45 Top 2 boxes % % % % % % 71% 82% 62% 77% 65% 78% Ctrip eLong Ctrip eLong Ctrip eLong Non peak hour Peak hour Overall