If you have business, you want to start up with Google Adword, you don't need to worry just follow some step for step for setting your campaign easily, Ad Gain more with lowest budget your advertisement plan. I hope yo will be succeed....
2. ORGANIZING ACCOUNT
It’s easier to determine which your ads, campaign and keyword are working, and which aren’t.
ACCOUNT
Campaign
Campaign
Ad
Group
Ad
Group
Ad
Group
Ad
Group
Ad
Group
3. WHAT WE ARE OFFER?
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Highlight what makes our business, product or offer unique
Free Delivery? Large selection? We have to tell people! Highlight features or areas that make our business stand
out from the competition.
Include prices, promotions and exclusives
If we have something special to offer, make sure that our customers see it. People are usually searching to make
a decision about something. We have to give them what they need to help make their decision.
Tell our customers what they can do
Are we selling? We have to tell them what they can buy. Are we offering? We have to tell them what they'll
receive. Strong verbs like Purchase, Call today, Order, Browse, Sign up or Get a quote tell our customers what they can
expect to do when they arrive at our website.
4. Matching our ad to our landing page
Take a look at the page on your website that you're linking to, which is called the landing page. Make sure that
the promotions or products in our ad are included in that page. If visitors don't find what they expect to see when they
reach your site, they might leave.
WHAT DO WE WANT TO ACHIEVE?
Set Our Goal?
1. We have to set our goal of campaign. What we want from? Our Goal Should be:
a) Generating Lead.
b) Getting Traffic from Our Site.
5. WE HAVE TO SET OUR DAILY CONSISTENT
BUDGET?
What is our Total Marketing Budget?
What is our Daily Budget?
I.
II.
It’s more important for our Business because it’s effecting to the ad
performance
If our daily budget remain consistent in the over the month, we
would not have to pause our account two weeks into the month.
6. WHO IS OUR AUDIENCE
Location Targeting (Kenya, Nigeria, Malaysia)
Targeting Device
(Desktop, increase bid for Mobile
25%, Tablet)
Gender and Age Targeting
(Target by Gender
Male/Female, And Age 22-55)
7. REMARKETING
The benefits of Remarketing
1. More relevancy more Lead
Remarketing increases the relevancy of our campaign. We’ve to targeting the right
people with the right message.
2.Wide coverage
The Google Display Network reaches millions of unique internet users around the world
Why Should We use Remarketing?
Remarketing gets results.
Generally, new visitor do not convert on the first visit
Retarget the right user with the right message
and we could increase conversions