Mobile Apps Development for China

Copyright Palapple (Hong Kong) Limited 2015 | 1 www.palapple.com
05
Mobile Apps DevelopmentMobile Apps Development
for Chinafor China
Peter Choi
Palapple (Hong Kong) Limited
www.palapple.com

05

05
• China mobile market at a glance
• Introduction to China app stores
• Mobile Apps Design for China
• Mobile Apps Development Life Cycle
• Best Practices for China apps development
• O2O and Online Payment
• Case Studies: successful apps in China
• Cross Platform Mobile Apps Development
• Promotion and Marketing
• Reporting and Analytics

05

05
In China…

05

05
360APP 分发行业报告新增应用环比增长 23.79%
•目前，安卓市场中的应用主要分为软件应用和游戏应用。在新增应用中，软件仍保持较高比例
，游戏新增比重正在逐步扩大，带动了整体应用数量的增长。报告显示， 2014 年 Q1 新增游
戏占新增应用近三成。这主要源于在游戏应用下载中，中长尾应用仍然较多， IP 作用日益凸显
。
•优质 IP 拥有一定的用户基础，在产品推广前期导量效果明显。 2014 年各大游戏商开始着力
于引进优质 IP ，纷纷发布优质 IP 产品。据统计，在游戏下载排行 TOP100 的游戏中，有
30% 的游戏使用 IP ，而在排名前 100 的角色扮演类游戏中，古代名著 IP 占比过半，主要题材
包括三国、水浒、西游等。例如《放开那三国》、《吞噬星空》、《全民水浒》、《我去西游
》等游戏。
•此外，在新增应用中，软件类应用一直保持较高比例，仍是促进应用市场增长的主力军。生活
、娱乐类应用的用户需求逐渐增大，壁纸主题、影音图像、生活地图占据了每月新增的软件类
应用前三甲 ; 在 3 月影音图像类应用更是呈现爆发式增长，占软件类新增应用 24.15% 。
•(http://game.people.com.cn/n/2014/0505/c48622-24977471.html )

05
中國的流動互聯網革命
•中國智能手機市場的商品化主要由低成本的國產智能手機所帶動，這個情況在農村地區尤為明
顯。現時，內地的流動電話滲透率已接近 100% ，手機遊戲、電子商務增加及全新的流動付款
方式成為透過互聯網賺取收益的主要途徑。
•WeChat 在中國擁有六億名用戶 ( 以及一億名海外用戶 ) ，其他地區確實難以取得如此龐大
的用戶數目。借助 WeChat 的優勢，騰訊應能超越其個人電腦互聯網用戶市場的佳績，並受惠
於流動互聯網興起的全新消費者行為模式。
•https://www.fidelity.com.hk/static/pdf/investor/zh/market-commentary/market_201404c.pdf

05
中国互联网络发展状况统计报告
•http://www.cnnic.cn/hlwfzyj/hlwxzbg/201502/P020150203551802054676.pdf

05

05
2014 年上半年手机网民增速为 5.4% ，下半年为 5.6% ，增速未出现明显增长，手机网
民即将进入平稳增长阶段。一方面，移动电话的普及率已基本达到饱和，根据工信部发布
的《通信业主要指标完成情况》显示， 2014 年全年移动电话普及率由 90.8% 升至年底的 94.5% ，上
升空间逐渐缩窄
即时通信的基础地位进一步稳固
即时通信作为第一大上网应用，在网民中的使用率继续上升，达到 90.6% 。 2014 年，手机端即时通信
使用也一直保持着稳步增长的趋势。截至 2014 年 12 月，手机即时通信使用率为 91.2% ，较 2013
年底提升了 5.1 个百分点。手机即时通信由于其随身、随时、拥有社交属性和可以提供用户位置的特点
，自身定位逐渐从以前单一的通信工具演变成支付、游戏、 O2O 等高附加值业务的用户入口，以其庞大
的用户基数为其他服务提供了巨大的潜在商业价值。
手机旅行预订进入爆发增长期
2014 年，中国网民手机商务应用发展大爆发，手机网购、手机支付、手机银行等手机商务应用用户年增
长分别为 63.5% ， 73.2% 和 69.2% ，远超其他手机应用增长幅度。而长期处于低位的手机旅行预订，
2014 年用户年增长达到 194.6% ，是增长最为快速的移动商务类应用。随着我国国民休闲体系的形成，
手机旅行预订发展已经进入新阶段。

05
互联网理财热度消减、规模稳定
截至 2014 年 12 月，购买过网络理财产品的网民规模达到 7849 万，较 2014 年 6 月增
长 1465 万人。在网民中使用率为 12.1% ，较 2014 年 6 月使用率增长 2 个百分点。由
于收益率下滑和中国股市回暖带来的分流作用，互联网理财已基本结束了其用户规模爆发式增
长的态势，增速开始放缓，同时新产品扩容速度也有所放慢。

05
2014 Mobile Internet Development Conference
http://it.people.com.cn/GB/119390/118340/119250/385794/index.html
http://2014cmadc.iimedia.cn/
MDCC 2015
http://mdcc.csdn.net/

05

05
• Roles and Responsibilities of a Mobile App Project
TeamTeam Member Roles and Responsibilities
Project Manager Coordination and communication
Information Architect Compiling user requirements and an overall
planning
User Experience (UX) Designer Transforming features into interaction flows
User Interface (UI) Designer Realizing the UX plan into affective looks and
feels
Developer Front and back end program logic
Content Specialist Editor and copywriting, including rich media
content
QA Tester Coordinating testing including functional and
usability tests
Server Administrator Setting up testing and production environments,
as well as monitoring usage and traffic

05
• Mobile app is a small and portable
solution, interfacing with human
frequently and closely.
• Switching barrier is very low
• The app has to work, be quick
and responsive and have better
good-looking interface.
• The design process must start
with identifying user needs
• Ensure the core objective is
justified and sound
• Testing starts from visual

05
Source: http://mashable.com/2013/10/30/ux-myths/?utm_cid=mash-com-fb-main-link

05
• Concept and Requirement analysis
– Research and brainstorming for ideas.
– Assess if there’s a clear local / national need for
such solution and perform competitor analysis
– Assess if native mobile app is the best solution
– Come up with the final concept of the user
requirement and technical feasible issue.

05

05
• Visual Design Fundamentals
• Characteristics for different mobile platforms
• Mobile UI Design Principles
• Best Practices in Mobile UI Design

05
• Mobile Design Patterns
– Timelines, sidebars, splash screens, popovers etc.
– Reference to the common UI elements from well-
known applications
– iPhone and Android carry different design
patterns, driven by and leading to different user
behaviors
– References:
• http://www.mobile-patterns.com/iphone/recently-added
• http://mobiledesignpatterngallery.com/mobile-patterns.php
• http://inspired-ui.com/
• http://pttrns.com/

05
• Responsive Design
– Web design approach aimed at crafting sites to
provide an optimal viewing experience—easy
reading and navigation with a minimum of resizing,
panning, and scrolling—across a wide range of
devices (from desktop computer monitors to
mobile phones).
• Fluid grid concept, floatable blocks or size in
percentage
• Flexible images with variable sizes
• Server side component to detect mobile
queries, rendering light-weight response to
reduce network usage

05

05
The Good:
• Clear theme color
• High color contrast
• Consistent with offline
branding
• Separation of text and
graphics
• Remove excessive aqua style
• App series style design

05
The Bad:
• Too complicate
• Insufficient color contrast
• Wrong visual elements
positioning
• Visual element spacing and
margins
• Inconsistent style
• Metaphors may jeopardize
uniqueness and make the
icon less memorizable

05
• Single
theme
color is
recommende
d to assist in
branding and
create an
emotional
impression
with users.

05
By observation:
Red, Orange, Pink, Light Green more widely used

05
Hong Kong and mainland
chinese sees color and
typography in very different
perspectives.

05
• Flat design advocates simplicity, clarity and
honesty, which reduces shadows, gradient and
materials textures. It is an opposition to
skeuomorphic design approach which advocates 3D
and texture look and feel

05

05
• http://www.google.com/design/
• https://developer.android.com/preview/material/index.html
• Set of design principles from Google aims to create a
unified experience across platforms and screen sizes
• Compatible to concepts of flat and responsible design
• Emphasis placed on motion, transition, typography,
imagery etc.
• Specifically for Android L (Lollipop)

05
Sample on
the left
demonstrate
s a consistent
use of
gradient and
shadows.
Speculation:
“Design by
Committee”
leads to a
lack of design
focus.

05
• User experience improvement
• San Francisco system font
• https://developer.apple.com/videos/wwdc/2015/

05
Adopted flat design styles with mainland
chinese user behavior

05
• UI Design Paradigms
– Controls should look tappable (finger tip size)
– App structure should be clean and easy to
navigate
– User feedback should be subtle, but clear
• Universal apps should run well on tablets
– Mold the UI to be tablet compatible
– Adapt art to screen size
• Subtle Animation to Communicate
– Use animation consistently throughout an app
– Screen transition matching logical expectations

05
References
•http://bjango.com/articles/appdesignworkflow/?utm_source
twitter

05
• What is User Experience Design
• Differences between UI and UX Design
• Human Interface Principles for UX Design
• Best Practices in UX Design

05
User experience
design (UXD or
UED) is any aspects
of a user's experience
with a given system,
including the interface,
graphics, industrial
design, physical
interaction, and the
manual. In most cases,
User Experience
Design fully
encompasses
traditional Human-
Computer Interaction
(HCI) design, and
extends it by
addressing all aspects
of a product or service
as perceived by users.

05
• User centric design, putting users’ demand and
expectation as the objective of mobile design
• It is the process that requires constant monitoring,
iteration and evolution
• Good opportunity to integrate business goals and
marketing tactics into the product
• Can be coordinated by UX designer, but requires
teams’ collective input to achieve optimal results

05
Instagram: the billion dollar UX

05
• UI Visual design represents the aesthetics or “look
and feel” of the front end of any user interface.
• UX involves a broader scope of study and analysis
including information architecture, interaction,
usability and accessibility.

05
• User input
– Comfort first approach
– How do we hold the device? (eg. left/right hand,
one hand / both hands)
– Keyboard auto focus, bring up the correct
keyboard type (english / number etc.)
– In most cases, use checkbox / selection menu to
minimize typing

05
Source: www.lukew.com/touch/

05

05
• 原則一、換位思考。站在用戶的立場去體會用戶的感受，以用
戶的身份去理解用戶的行為特點和差異。
• 原則二、簡潔。設計的簡潔類似於簡約，並不等同於簡單。
• 原則三、讓用戶去做判斷，不要刻意的為用戶做決定
• 原則四、更多的提示，幫助用戶瞭解工具。
• 原則五、用戶的需求在不斷的變化，設計手段也需要經常更新
。
• http://uedc.163.com/ 網易用戶體驗設計中心
• http://cdc.tencent.com/ 騰訊用戶體驗設計
• http://www.uxdaward.org/ 用戶體驗設計大賽

05
• References:
– https://en.wikipedia.org/wiki/Human%E2%80%93computer_interac
– http://developer.apple.com/library/ios/documentation/userexperien
– http://developer.apple.com/library/ios/#documentation/userexperie
– http://developer.android.com/guide/practices/ui_guidelines/index.ht
– http://msdn.microsoft.com/en-us/library/windows/desktop/dd8341

05

05
• Needs and Requirements
• Specifications
• Information Architecture
• Interaction Design
• Visual Design (UI)
• Usability Test
• Analytics

05
• Needs and Requirements
– Abstract, big picture goals
• Target user population and demographics
• Conduct user research
• Focus on problem

05
• Specifications
– What the product is, in one line
– List of key features with priorities
– Match solutions with problems
– Compare with competitors, what is missing in the
market

05
• Information Architecture
– Structure diagram (similar to sitemap)
• A display of all key pages with hierarchical
relations

05
• Interactions Design
– User flows between the pages
• Process flowchart
• Wireframe sketches
• Paper prototypes
• Clickable prototypes

05
• Wireframe
– Show the UI skeleton of the app
– Low fidelity: quick mock-up, easy to produce (eg.
rough sketches on whiteboard)
– High fidelity: with higher level of details and
discussions over screen transitions and animation
(eg. Paper / clickable prototypes)
– Common tools: gomockingbird, axure, MockFlow,
LucidChart

05

05
• Paper prototyping
– Throwaway prototyping
– Traditional, but widely adopted in the industry due
to its ease of establishment. It facilitates team
communication and visualizes the concept at an
early stage of development
– The first step in rapid prototyping

05

05
• Clickable prototypes
– Mock up all screens with brief designs and inter
screen linkages
– Show the flow instead of individual UI
– High fidelity and easy communication with
management and customers
– Common tool: popapp.in , solidifyapp

05
• Visual Design
– Mere beauty is not enough
– Good visual designs convey a nice first impression
to the users.
– Have direct impact to branding and marketing
exertions
– As detail as a button clicking effect, animation of
progress bar etc. may influence the feeling of
users.

05
• Usability Test
– can start from low fidelity, be conducted at paper
prototype stage
– Screen recorder: record user interaction as well
as their facial expression when using the app
• Magitest can work with mobile app
• UX Recorder can work with mobile web and
clickable prototypes (eg. Solidifyapp)
– Using a sled. The thing you use to mount a
camera onto your mobile device in a usability
testing session. To capture and record the finger
gestures during the test.

05
Screen Recorder Sled

05
• Usability Test (Con’t)
– Ensure testing context and environment close to
the reality
• Testers’ own devices
• On and off network environment
• Crowded public place
– Interview testers with appropriate questions

05

05
• Constraints of mobile
– Network latency
– Input mechanism
– Memory
– Computational power
– Battery life
– Screen size

05
• Reduce power-hungry device function: GPS,
camera, accelerometer and other sensors, turn off
functions when they are no longer required.
• Avoid waking the smartphone regularly to check the
server for updates, new content, mail and
messages, or to report back on user activity or
location.
• Reduce rich-media advertisement, which typically
consumes >1% of users’ data plan
• Verify all push notification to be necessary
• Apps that don’t behave will end up consuming the
data allowance, potentially leading to costly bills,
when the user reach the data limit/cap, and
particularly when the user is roaming.

05
中国移动 3G ：　　
•现阶段网速：中国移动的 TD-SCDMA 目前已经全面升级 HSDPA 可以获得更高的下载速度 , 目前测试
的结果是连接速度可达 2Mb/s, 根据地方不同 , 下载速度在 80KB/s 。　　
•理论网速：现阶段中国移动 TD-SCDMA 速度理论可达 3.6Mbit/s （实际速度也可达 1 ～ 3Mbit/s ）下
行速度 , 上行速度也可达 384kbit/s 。　　
中国电信 3G ：　　
•现阶段网速：根据目前中国电信北京公司开始的试商用体验测试数据显示 , 目前中国电信 CDMA2000
EV-DO 实际下载网速在 150KB/s, 峰值可达近 200KB/s 。　　
•理论网速：中国电信 3G 网络基于 CDMA 2000 EV-DO Rev.A, 现阶段电信 CDMA EV-DO 网速理论可
达 3.1Mbps 下载、 1.8Mbps 上行数据业务速度。　　
中国联通 3G ：　　
•现阶段网速：据国内媒体的测试数据 , 目前还没有开始试商用的中国联通 WCDMA 网络 , 下载速度可达
160KB/s, 打开网页和播放在线视频的网速可达到 120KB/s
•“ 聯通的是速度最快的 , 電信的最穩定 , 因為電信是 CDMA2000 的網絡 . 聯通覆蓋也不差啦 . 速度是電信
的 2 倍以上 . 移動是三者裏面最慢的 .
•“ 理论上联通网速最快，平时使用能到 1m/s 不过不稳定， 3g 网络还是电信最好，能恒定再 500—
600kb/s. 而且资费最便宜，流量送得多，开通流量也便宜，我那张 129 元套餐卡，啥都没开，算上他送
的，每月能有 3 个多 G
Source: http://zhidao.baidu.com/

05
http://mobile.163.com/special/00113CT3/517zifeihuizong.html

05
• Downsize the packets to be transferred back and
forth the servers.
– Compress and cropping images to minimal size
– Remove unnecessary elements in XML / JSON
segments
• Reduce the frequency of server connection.
Preferred local processing within the app and
communicate with server in batch.
• Asynchronized upload, detect network traffic
condition and upload multi-media content later.

05

05
• Big battery killers: LTE, Wi-Fi, Bluetooth, Camera,
Flashlight, GPS
• Close such instances whenever necessary
• Resize the image file with properly resolution, beware to
use the high resolution pictures
• Big photos / videos transfer will consume much power,
resize / optimize data file size before going through
network
• Performance tuning is required to limit the data stored in
cache. Long term storage can be achieved by local
database or server-side storage (require network
connection)
• Recommend package size <20MB

05
• Auto expand and repositioning of visual elements

05

05
Walkthrough screens

05
Good: search suggest feature Bad: irrelevant search results

05
• References
– http://en.wikipedia.org/wiki/User_experience_design
– http://en.wikipedia.org/wiki/User_interface_design
– http://en.wikipedia.org/wiki/Human-computer_interaction
– http://developer.apple.com/library/ios/#documentation/userexperie
– http://developer.android.com/design/index.html
– http://www.slideshare.net/ajkandy/an-introduction-to-ux-design-tes
– http://www.slideshare.net/AndroidDev/android-ui-design-tips
– http://www.slideshare.net/livefront/responsive-design-7877412

05

05
• 根據 iResearch 的報告，中國 2013 年的智能手機遊戲收入為 92 億元人民幣，較 2012
年增長近五倍，預料今年亦會上升一倍。該公司亦預期，手機遊戲佔網上遊戲市場總收
入的比率，將由 2011 年的 11.6% 升至 20.6% ，而個人電腦遊戲所佔比率將在期內由
76% 下降至 65.5% 。
• 阿里巴巴在消費者對消費者的市場 ( 透過附屬公司淘寶 ) 擁有主導地位，市場佔有率
達 90% 。即使中國約 80% 的網民選擇在網上使用信用卡付款，但在淘寶購物時卻傾向
使用支付寶 (Alipay) ( 由阿里巴巴持有的第三方付款服務供應商 ) ，因為在淘寶出售的
貨品大多價格偏低，顧客不願支付 1% 的信用卡服務費。此外，淘寶的大部份賣家為小
型企業，同樣不願意承擔 1% 的額外成本。另一方面，支付寶擔當網上交易的託管帳戶
角色，在證實買家已收取所購買的產品前，支付寶不會把貨款轉帳至賣家。這種功能亦
是支付寶較信用卡受歡迎的主因。
• https://www.fidelity.com.hk/static/pdf/investor/zh/market-commentary/market_2014

05
• 手機支付宝 https://mobile.alipay.com/
– Owned by Alibaba, deeply integrated with Taobao
– Charge by specific payment channels (credit card,
transfer, express withdrawal etc.)
– Excel in micro-payment
– Group coupons and tickets (eg. Movie or train
tickets)
– Reminder on travel bookings

05

05
Battle of mobile payment
•Aggressive integration with physical industries ( 出嘀嘀
行 and 快的打車 )
•Integration with traditional small amount payment (red
packet)
•O2O and short range payment ( 微支付）

05
Between Hong Kong and China
•PayDollar 傳款易 http://www.paydollar.com/tchi/
china.html
•UPOP 銀聯在線支付 http://www.sme.gig.hk/upop/
•八達通 x 支付宝
https://cshall.alipay.com/lab/help_detail.htm?help_id=
395641
– Support NFC enabled
devices

05
• 中国：滴滴占据着主地位，导 Uber 在滴滴的控制下则寻
求突破。 Uber CEO 卡拉尼克曾公表示，开 Uber 中国
只用了 8 个月就把市份从时间场额 1% 提高到了
35% ，近期 Ube 中国也独募集了单 12 美金，估亿值
达 80 美元左右；滴滴融了亿则 30 美金，估亿值为
Uber 中国的倍，两 186 美元。亿

05
O2O Exercises in China
•Substitution of traditional POS system
•Make presences in multiple online store platforms (eg.
Tmall ， JD etc.)
•Loyalty programme, debit card and delivery
integration
•App UX optimization
•Flexibility in various discount calculation (eg. Different
cities, different seasons, online and in-store discount
merging etc.)

05

05
Ultrasonic Communications
•Using speakers and microphones to achieve device to
device communication.
•Human audible frequency range is approximately
20Hz to 20kHz. Mobile apps can generate sound
beyond such range to make the signals inaudible.
•Possible substitution of Bluetooth or NFC
•Application: Indoor Positioning, Mobile Payment,
Touchpoint marketing etc.

05
• Mobile Payment
– NFC
– Paypal
– Square
• Security Protection
– Data encryption
– Source scrambling

05
• Bitcoin
– Open source virtual currency
– http://bitcoin.org/en/choose-your-wallet
– https://bitpay.com/bitcoin-for-retail

05
Bitcoin Transaction Platforms in China
•https://vip.btcchina.com/
•https://www.btctrade.com/
•http://info.btc123.com/index_btcchina.php
•http://www.bitcoin86.com/
•https://www.okcoin.com/
•https://www.huobi.com/

05
• http://www.diginforce.com/mine/
比特幣大礦場
• http://www.techbang.com/posts/19525-digital-mine-era-fo
外國記者探秘中國東北
比特幣工廠：員工猶如
活在「礦場」！

05
Source:
http://venturebeat.com/2013/11/20/html5-vs-native-vs-hybrid-mobile-apps-3500-developers-say-all-three-please/#vb-gallery:1:862919
Reference:
http://baike.baidu.com/view/30156.htm
https://mobile.alipay.com/index.htm
http://www.paydollar.com/tchi/china.html
http://wiki.mbalib.com/zh-tw/%E5%BE%AE%E4%BF%A1%E6%94%AF%E4%BB%
- 微信支付 VS 支付宝
http://biz.21cbh.com/2014/3-1/wMMDA0MTlfMTA4MTMwMA.html -
商派争零售派：百扎堆水电夺传统货试 O2O
http://wenku.baidu.com/view/d60983de4693daef5ef73dd5.html -
2013 年互网金融移支付行分析告联动业报
http://wenku.baidu.com/view/d084b4eb856a561252d36fa0.html - 中
国移支付市动场 2009 年度深度分析研究告报

05

05
General observations
•Many app stores in the market, from device brands, ISP and big
corporations, with different practices according to the brand of device
•Apple app store remains the official channel for iOS app distribution
•Android phone comes by default with ‘unknown source’ switched on for
3rd
party channel installation
•Google Play is not regarded as official channel, some brands even
blocked its presence unless for rooted devices
•Android app is commonly regarded as free download
•In app purchases are common however, especially in games, mostly
small amount payments
•Payments are most commonly achieved by Alipay 支付宝， transfer
between accounts is free for both users and merchants

05

05
Popular app categories
•Games
•Social
•Photography
•Travel
•Lifestyle
•Music

05
• Bejewels, Temple run, 三國 styles are most popular
• Almost the only category that can achieve direct
profit from mobile app, without other business model
behind
• In app purchases are common for buying coins,
tools, weapons etc. for getting to the next level
• Purchases are commonly achieved by Alipay, usually
very small or insignificant amount

05

05
• 多功能大化社交：众百度空间
• 基于各类生活好：爱豆瓣
• 基于旅途分享、小交流和客信息的社交网站：组栈走网呗
• 基于人士的社交网站：天网职业际球人脉网环士网优
• 基于企用交流、分享的社交网站：业户用友企社区业
• 基于源下、文索、概念研、活事件：天学网资载论检调动玑术
• 基于学、互、分享社交网站：习动 yaya 家园
• 基于大化的社交：众 QQ空间布谷森林
• 基于生活化、用化的社交网站：实网众众
• 基于白用的：领户娱乐心网开
• 基于白和学生用的交流：人人网领户朋友网
• 基于网同居的情感交流：客网络赛
• 基于未婚男女的婚介：世佳纪缘百合网珍网爱
• 基于地方化的交流：南京族
• 基于年用的交友：轻户 51
• 基于原性文章：新浪博客创博客腾讯
• 基于位置信息的社交：麦行乐

05
Gif 快手美图秀秀美拍美颜相机

05
滴滴出行
Qunar铁路 12306携程
快的打车

05
大众点评58 同城淘宝美团团购
赶集生活辣妈帮美丽说堆糖

05
• http://www.kugou.com/ 酷狗
• http://shouji.baidu.com/software/item?docid=6802855&from=as 酷优
• http://shouji.baidu.com/software/item?docid=6769962&from=as 奇爱艺视频
• http://shouji.baidu.com/software/item?docid=6831451&from=as 酷我音乐
• http://shouji.baidu.com/software/item?docid=6799423&from=as 百度视频
• http://shouji.baidu.com/software/item?docid=6799221&from=as 暴影音风
• http://shouji.baidu.com/software/item?docid=6731681&from=as 搜狐视频

05

05
What we do:

05

05
• iOS app link to iTunes official download
• Android app direct apk download
• PC version ‘assistant’ software for 1-click install
• Support multiple platforms (iOS, Android, Windows
etc.)
• Support multiple devices (phone, tablets, TV etc.)
• Some provide altered app .ipa files for jailbroken
phone (Cydia) installation
• Each platform carries different profit sharing scheme

05
• 合格的 Android 智慧型手機必須經過 CTS 與 GMS 認證 . 不
過 , 坊間白牌或山寨品牌 Android 智慧型手機往往不是完全沒
認證 , 就是只有 CTS 認證但無 GMS 認證 . CTS 與 GMS 認證
兩者有何差異 ? 就用途上 , Android 裝置通過 CTS 認證才能
使用 Google Play 的服務 , 通過 GMS 認證才可使用 Google
授權服務（如 Gmail 、 Google Talk 、 Google Map 等）
• Android Compatibility Test Suite (CTS)
• Google Mobile Service (GMS)
• http://tu0925399900.pixnet.net/blog/post/163926191-android-
%E8%A3%9D%E7%BD%AEcts%E8%88%87gms%E8%AA
%8D%E8%AD%89%E5%B7%AE%E7%95%B0

05

05
• Cross-platform development tools are available for developing multiple
mobile native applications with single source code.
• Use web standards for development while some need to use
proprietary programming languages.
• TWO approaches for development tools using web standards
– Generate the codes as embedded web content within the mobile
native application (e.g. PhoneGap).
– Recompile the web codes into native codes (e.g. Titanium Mobile)

05
• Common limitations:
– Most of the tools cannot support all common mobile OS
platforms.
– Although web standards are used by some of these tools,
some advanced features like AJAX are not supported by tools
like MotherApp.
– Performance of mobile native applications developed by these
tools may not as good as those developed by native
programming language.
– Most of the tools do not provide API for interfacing with
Bluetooth and video capture.

05
PhoneGap Titanium Mobile MotherApp Rhodes Corona
Company Nitobi Appcelerator MotherApp Rhomobile Ansca
Product Type Open Source Open Source Proprietary Open Source Proprietar
y
Programming
Language
HTML, CSS,
JavaScript
HTML, CSS,
JavaScript
MotherAPP, HTML HTML, CSS,
JavaScript, Ruby
Lua
Online Conversion
Service
Yes No Yes No No
Development Kit Nil Titanium Studio Nil RhoStudio Corona
SDK
Supported Platforms
iOS Yes Yes Yes Yes Yes
Android Yes Yes Yes Yes Yes
BlackBerry Yes Yes(beta) Yes Yes No
Windows Mobile Yes No No Yes No
Windows Phone No No No Yes No
Others WebOS Nil Nil WebOS Nil

05
• HTML5 or cross-platform applications are commonly
less responsive than native applications
• But it is more common for corporates to adopt
cross-platform apps for business scenarios
Source:
http://venturebeat.com/2013/11/20/html5-vs-native-vs-hybrid-mobile-apps-3500-developers-say-all-three-please/#vb-gallery:1:862919

05

05
• Successful cases of top 5000 apps in China
– 進入早，推廣人員努力
入行早，智能手機剛開始火爆，行業還屬於藍海，加上早期的產品切入點剛剛
好，加上早期推廣人員努力的結果。
– 平台好，引流大
平台好，資源多，有錢，推廣人員福利好，還有就是人多，產品經理也相當砸
有水平
– 有錢買用戶砸
刷榜

05
刷榜
•技術刷榜，主要是通過相應的程序軟件，通過蘋果賬號，對推廣的產品產生大量的諸如點擊，
下載，激活等操作。目前這種刷榜投入成本較低，但是由於 MAC 地址和 IP 地址比較固定，產
品容易被蘋果查出刷榜作弊行為，會直接導致蘋果賬號被封，最後導致遊戲產品被直接下架蘋
果商城。
•所謂人海戰術，主要是通過操作大量的電腦設備，由軟件程序代替人工操作，控製蘋果賬號，
對推廣的產品產生諸如點擊，下載，激活等操作。這種操作辦法的核心思路就是，通過購買大
量的服務器和電腦設備，模擬多用戶操作，才能不會被蘋果發現，進入的門檻也相對較高。目
前這種刷榜模式在成本投入上是最高的，效率也是最快的，基本上在半天之內都能刷到想要的
位置。在效果持續性方麵比前者較有優勢許多。此種模式可以實現很多電腦交替使用，網絡技
術上實現 ADSL 統一重啟，可以保證 MAC 地址和 IP 地址不斷更新，蘋果很難檢測到產品是否
有作弊行為，因此產品蘋果賬號的安全性更高。
•據這位知情人士透露，無論是技術刷榜還是人海戰術刷榜，都需要花費巨額資金購買蘋果賬號
。一款產品需要衝入榜單比較靠前的位置的話，一般來講大約需要 5 萬 -10 萬的蘋果賬號，據
遊戲茶館所知，目前市麵上單個蘋果賬號的價格在 6 元左右，除此之外刷榜公司還會為每個賬
號衝入 50 元 -100 元的金額以保證賬號的權重。所以按照 10 萬賬號數量計算，賬號總投入最
低成本也在 3 千萬左右。所以蘋果賬號的購買應該算是投入最多的成本。

05

05
Reference:
•http://www.twapk.com/iphone/news/xingye/201311/2425204.html 揭秘
手機遊戲刷榜行業那些不為人知的秘密
•http://www.leiphone.com/50-million-users-app.html 那些过 5000 万用户
App 的三大特征
•http://www.leiphone.com/app-store-shua.html 手把手教你分辨在刷榜谁
•https://tw.gamedb.games.yahoo.net/2012_gamedb/gamenews.php?
id=24388 蘋果開始清理 App Store 刷榜及虛假評論

05

05
• Analytics
- Google Analytics : The App Analytics reports are aggregated into
the App Overview, the default report.
- Individual App Analytics Reports are organized into four
categories, each containing a dedicated set of reports:
◦ Acquisitions: Find out how often your app is downloaded and
installed.
◦ Users: Get to know the people using your app - where they are,
how often and long they use an app, and what devices are
popular with your visitors.
◦ Engagement: Track in detail the ways users interact with your
app. Find out which screens are viewed in a typical visit.
Technical exceptions and crashes are also included in this set of
reports.
◦ Outcomes: Know the real value of your app.

05
• Google Analytics SDK for mobile apps
– https://developers.google.com/analytics/devguid
es/collection/ios/
– https://developers.google.com/analytics/devguid
es/collection/android/

05
• Baidu Tongji
• http://tongji.baidu.com/web/welcome/login (web)
• http://mtj.baidu.com/web/welcome/login (mobile)
– Require phone verification
– http://mtj.baidu.com/web/welcome/sdk (SDK 中心
）

05
• http://www.appannie.com/
• Keep track on app rankings, download figures and
user behaviors, compatible to multiple platforms

05
• QR Code with
Analytics
– One QR code
for multiple
app stores
– ‘Router’
webpage
redirects
traffic and
perform
analytics

05
ICP 案备
•（ 1 ）登中人民共和国工和信息化部网站；陆华业
•（ 2 ） ICP 注册；
•（ 3 ）入手机、件；输邮验证码
•（ 4 ）入案信息；录备
•（ 5 ）将案号和子安放在定的位置。备编电证书规
•http://www.miibeian.gov.cn/state/outPortal/loginPortal.action;js
essionid=TZZZTzkDtfVCCRMSBpDQqqyFJGZkCPJMVTQ2xBsH
bmpB8L3vHwyw!-1240101210

05

05
The Wholly Foreign Owned Enterprise (WFOE) is a limited liability company and wholly owned
by the foreign investor(s). In China, In China, WFOEs were originally conceived for encouraged
manufacturing activities that were either export oriented or introduced advanced technology.
After China’s entry into the WTO, WFOE is increasingly being used for service providers such
as a variety of consulting and management services, software development and trading as
well. The registered capital of a WFOE should be subscribed and contributed solely by the
foreign investor(s). The requirements and information about setup a WFOE are shown as
below :-
1. BUSINESS SCOPE
Business scope needs to be defined that the WFOE can only conduct business within its
approved business scope, which ultimately appears on the business license. Any
amendments to the business scope require further application and approval.
2. REGISTERED AND PAID UP CAPITAL
Registered Capital : USD$140,000 is a decent investment capital for WFOE’s manufacturing or
factory business. (with USD$140,000 investment it’s easy to get approved). Initial paid-up
could be 20% of the registered capital, with the balance being remitted within 2 years (not
applicable for Shenzhen).
The amount of registered capital needed is also dependent upon factors like scope of
business, location and its business scale. For trading company, the min. registered capital is
RMB500,000 ~ RMB1 million (Approx. USD$75,000 – USD$140,000). For consultancy or
agency company, the min. registered capital is RMB100,000.

05
3. PHYSICAL OFFICE IN CHINA
The WFOE must have a physical office in China. The rental certificate of the office must be
obtained from China government authority, and needs to submit to China Companies Registry
together with the statutory incorporation form of WFOE. In recently, the address of business
centre also is allowed in China for establishment of WFOE. We could introduce the business
centre service provider to you if necessary.
4. SOCIAL SECURITY IN CHINA
With effect from 15 October 2011, a new rule of foreign employee’s social security has been
launched. It is said that if a company hires a foreign or local employee, the company shall
register this employee with the local social security authority within 30 days of the employee
receiving their work permit. The min. rate of social security is 22% -32%, which is depends on
the local.
5. GENERAL TAX INFORMATION
The China’s new corporate rates range from 15% to 25%, the rate depends on the places
where the company is registered and the industry that a company engaged. For more details,
please visit our website (http://www.conpak.com/Wholly-Foreign-owned-Enterprise.html).
6. ANNUAL AUDIT REPORT
Any limited companies in China should summit annual audit report to the relevant authorities.
The annual cost should be around RMB6,000. Any company will be subject be to a fine if the
Annual Audit Report is not submitted a timely manner.

05
接入服务商审核阶段

05
省系统
企业系统
ICP
Sign
待管局审核阶段
ICP
网站主办者错误数据退回
准确数据提交
省局审核
接入商审核

05
Qian Hai Shenzhen-Hongkong Youth Innovation and
Entrepreneur Hub
http://ehub.hkfyg.org.hk

05
• No particular way to prevent being copied
• Market leaders may also copy from others (esp. startups)
• Grow fast and cautious, get investments
• Serve niche market (small community or company)
• Careful UX design, increase stickiness
• Address privacy issues

05

05
Typical concerns:
Native vs Cross-platform
Functionality
Integration with backend
systems
http://writeapphowmuch.hk
Provides a direct and easier
way to estimate the rough
ballpark development cost

05
Q&A Session
Peter Choi
Palapple (Hong Kong) Limited
Tel : (852) 35830762
Email : seo@palapple.com

Mobile Apps Development for China

Recommended

Recommended

More Related Content

Viewers also liked

Viewers also liked (20)

Recently uploaded

Recently uploaded (20)

Mobile Apps Development for China