Avaya web.alive™ is an online, 3D, immersive virtual conferencing and collaboration environment that lets you communicate with others as though you were face to face. Avaya web.alive supports enterprise-wide collaboration, learning and training, and collaborative marketing.
It is almost impossible to mimic the complex nature of human communication and collaboration styles using today’s existing communication tool, until now.
Meet
Traditional audio bridges:
require bridge numbers, and the passcode which of course is in your buried in your email and not on your accessible on your phone
only allow one person to speak at a time
do not let you know who is on the bridge and listening
who is paying attention
do not let you know who has the barking dog on the call
Web Collaboration tools
non-persistent - web collaboration sessions are only available in a window of time and do not allow for pre and post collaboration
typically non interactive with the exception of text chat
often have to use separate tools for voice collaboration
High end telepresence
This is truly amazing technology however typically far out of $$ reach of the average business to be widely deploy this costly solution.
Often users not comfortable with using video for business, and will go to extreme efforts to disable webcams.
Sell
web sites today have no ability to have bidirectional interactions with its customers.
the best you can hope for is that your customers are interested enough in your push based information on your website to reach out for you.
essentially today there is little online businesses can do to pull unsure online customers off of the fence towards a business transaction
Its all about ARC Attract, Retain and Convert – how do I differentiate myself in the market
Learn
with increased teleworker populations – training programs typically require expensive travel
really hard to measure effectiveness and retention of CBT’s
No ability to provide a persistent learning environment and subsequentially an ability to provide ongoing coaching mentoring
Under the covers web.alive is an immersive communication platform enabling an all in one collaboration tool on any website;
Web.alive is a web based plugin that provides a dynamic way of collaborating with real people in real time on the web using your voice, as well as a rich 3D immersive visually environment that contains a full assortment of media containers from images, presentations, web browsers and desktop sharing to provide a one stop seamless collaboration experience that is simple to use.
In the next few charts we will discuss the ways in which web.alive can make a huge business impact in your business.
These next three charts show how web.alive can simply be embedded into a companies existing web infrastructure, and augmenting your companies existing web assets to include real interaction with real subject matter experts.
This first chart shows a typical web page containing only text and images. In the case of banking the more complicated higher margin products and services simply cannot be sold as part of the online financial services offering as they are to complex.
Because of the lack of communication – there is a missed opportunity to build customer relationships and inturn the ability to cross or up sell existing products and services.
This next chart shows the same site with a launch window into web.alive.
This is the first step in doing something that you could never do with customers on your website – Talk with them, let them talk to each other.
This chart show the new site with web.alive enabled and ready for business just via a simple click. Now the web site is no longer just an expensive billboard it is a place where your staff can build real relationships with customers, other employees and partners.
web.alive provides value to three core areas:
Meetings
web.alive has been used in place of meeting face to face whether it be for internal meetings, to customer sales pitches. Not only does it provide big cost savings in terms of travel avoidance as well as convenience, it provides a persistent place to collaborate dynamically either one on one, one to many or many or all of the above all from within your web browser.
Online Selling
web.alive allows you to talk with your customers directly providing you the ultimate opportunity to win over your customer and make your online business flourish like never before.
web.alive can be the place where your customers meet to learn and get product support from you or even better from other expert customers.
Learning and Corporate training
web.alive is a great place to learn, it can house all of your training assets but most importantly it houses your trainers, coaches and mentors that staff can lean on at any time allowing remote workers to blossom and not feel so remote.
If you don’t know where to start, start small. web.alive can grow with your business requirements, the first step can be a big as you would like to make it.
This chart talks about the various applications of web.alive in the web collaboration space.
customers rave about how easy web.alive is to use and how it is so much more engaging it is compared to an audio conference
it provides you the ability to get to know your other web.alive participants on a deeper level
This chart talks about the various applications of web.alive in the collaborative marketing space
the revolutionary aspect of making real people part of your web content is a game changer for providing the ability to drive conversion rates on your website via assisted ecommerce or support.
In terms of brand marketing you can easily add corporate branded avatars during your events that are subject matter experts to represent your brand, in the virtual world the possibilities are only bounded by your imagination.
This chart talks about the various applications of web.alive in the training space.
web.alive is a perfect platform for learning as it provides flexible and dynamic ways for users to interact and learn from each other and all the resources around them.
web.alive can be used in the full lifecycle of an employee from recruitment via job fairs, to interviews, on boarding training , HR training , career mentoring and coaching right up to advanced post secondary types of courses and programs.
This chart summarizes the business values behind meet / sell /learn.
It is important to not that both sales and support drive the selling aspects of the business. And that the why component reemphasizes the key business values for each of the applications of web.alive.
Who describes the high level market segments of web.alive and show the horizontal value to any organization . web.alive creates high business impact to vertical markets as well such as banking and finance. web.alive is currently being evaluated by up to 10 major financial institutes as part of the bank/branch of the future solution, as they look to reinvent the customer experience and ability to build and maintain relationships with existing customers and the emerging market place that is owned by the millennials.
When describing the technical aspects of web.alive we refer to the 4 I’s of web.alive.
Immersive
Intelligent
Integrated
Intuitive
These are described in the following charts.
* Note: web.alive is also available as a sw only solution for organizations to deploy on there own premise due to restrictions over the use of cloud based service offerings (i.e. most common for military applications and organizations).
With a huge development community and a powerful physics engine, the possibilities for creating exciting and unique experiences for your web.alive users are endless.
You have the ability to quickly brand a templated environment in the matter of less than an hour or you can work with our team or a team of your choosing to create something unique to your brand and business scenario.
Think about all the ways in which you verbalized with everyone you met today from your kids at the breakfast table to the people in the coffee line and think about how you seamlessly switched you interaction styles naturally adapting to get what you needed from this dynamic situations.
Now think about how traditional remote collaboration tools block this ability.
web.alive’s unique 3D spatial audio recreates the real world experience like no other. Every person in web.alive get their own unique audio experience ( their own audio mixer) just as your ears do in the real world.
OmniVoice allows presenters to have their voice amplified so all can hear them clearly regardless how far they are away.
More features like shout and whisper, along with others enhance the audio experience further and must be experienced first hand to get the full impact.
Web.alive offers many types of media containers that allow users to view and share many types of media and interactions. Desktop sharing can be used to quickly work with customers to help provide support, sales staff can upload sales presentations for remote customers, or you can watch a live event whether it be an internal web cast with your team or a product launch from a vendor. These media surfaces provide rich sources of information that when combined with an engaging 3D environment and real time social communication, creates a better than real world collaboration session.
web.alive is all about context
The avatar provides context by simply interacting with the immersive environment
where does the avatar walk, what does it look at, who does it talk with or listen too all can be captured as context, what web content to display around web.alive window or on textures within web.alive.
For example someone looking at a product in a store and talking to sales person is probably very interested and can be convinced into making a purchase.
The 3D environment provides a ton of visual context (store, product, bank branch, classroom)
Media surfaces provide context as well in the form of advertisements, class schedules, videos etc.
ROI is essential to most businesses and when introducing new technologies often hard to derive hard business impacts. This is not true of web.alive, the comprehensive set of analytics make it easy to set business goals and measure for success.
Increasing conversion rates
Increasing employee engagement for corporate training
Cost avoidance for meetings and events
Web.alive is not just targeted at the younger generation as the core user group. Corporations have leveraged web.alive for senior executive level training sessions at the VP level across global reaches, gender and age categories.
web.alive’s embed tag allows for easy integration into any web authoring system
web.alive provides three categories of Professional Services:
1) Content Development such as Custom 3D Environments which provides consistent branding integration, traffic flow, sight line and product placement design. This includes:
Product concept modeling
Architectural modeling and simulation for engaging and inspired environment designs
Backdrop Creation, Texture Creation, Shading & Lighting, Textures, Additional Modeling & Texturing
Design required visitor interaction patterns
Custom Avatars with realistic head and body type modeling, cultural and ethnic clothing design
2) Integration services such as:
dynamic web and 3D web.alive integration (Web site content updates based on 3D events), Advertisement integration an integration or exiting web assets
Telephony Integration Call into and out from the web.alive environment using your existing PBX
web.alive Enterprise Integration - Security and Identity systems, Analytics and Other enterprise applications
3) Consulting
Define business objectives of immersive web application deployment and business plan
Solution Architecture - Design, Development, Implementation & Integration Plan
Change Management model in evolving to immersive interaction
User Acceptance: Define plan for acceptance by all system users – administrators, owners, visitors etc..
Train-the-Trainer and learning-cycle consultancy
One of the delivery models for web.alive outside of the traditional premise based software license is the ability to deliver web.alive as Software-as-a-Service with Avaya hosting the software with the customer or partner able to configure and administer the software remotely.
Web.alive has an active corporate as well as public developer communities that lends itself to a more open ecosystem of solution possibilities which aligns nicely with AVAYA’s philosophy as it relates to open architectures.