Nordic OTT viewing habits 2014
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Nordic OTT viewing habits 2014

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An overview of the challenges Broadcasters, Telecoms and Media companies faces in the OTT video industry. Mainly focused on Nordic markets.

An overview of the challenges Broadcasters, Telecoms and Media companies faces in the OTT video industry. Mainly focused on Nordic markets.

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    Nordic OTT viewing habits 2014 Nordic OTT viewing habits 2014 Presentation Transcript

    • MOBILE
    • *Global Mobile OS Stats
    • *Norway OS Stats
    • Smartphones are dominant in Nordics Android Mobile has a strong presence iOS has over 55% presence
    • TABLETS
    • *Global Tablet OS Stats
    • Android tablets are around 16% of Norwegian market iOS tablets has over 80%
    • ANDROID
    • Fragmentation
    • *iOS7 now 74% *iOS6 now 22.5% Fragmentation
    • *Android Brands *Samsung 47% of devices
    • Android is Fragmented Support and testing is expensive It is getting better slowly Focus on Samsung with Video abilities
    • Sky having ongoing issues with Android
    • TiVo not supporting Video viewing on Android (Yet)
    • Screen Size
    • *iOS Screen Sizes
    • *Android Screen Sizes Fragmentation
    • No standards Going to get worse Expect more encoding & Dev work Testing team need to think about methods
    • #newhabits
    • YouTube Video of Xbox One TV
    • *More 12 - 34 yrs old have more consoles than Tablets
    • Firetube rumour? 2014Apple TV Google Chromecast Roku 3 Connected TV’s - Improving in 2014
    • Multi-tasking +33%! +25%!
    • More devices trying to take STB position Larger corporations are challenging traditional STB providers Viewing habits have changed for under 40’s
    • Conclusions
    • Wait for Android on Mobile (1 YEAR) ! Skip Android Tablet ! Forget Windows & others ! Focus on consoles and streaming devices instead ! Embrace TV Everywhere because your users do (Airplay etc) ! Create stickiness with #Social ! Prepare for more Encoding ! Prepare for more Testing methods asap ! Partner? !
    • Owen McLoughlin! owenmcloughin1@gmail.com