This document summarizes mobile and tablet OS market statistics, discusses Android and iOS fragmentation issues, and provides recommendations for video streaming companies. It finds that Android has a strong mobile presence but is fragmented across brands and models. iOS dominates the tablet market with over 80%. It advises waiting a year before supporting Android mobile, skipping Android tablets, focusing on game consoles and streaming devices instead of other platforms, and preparing for increased encoding and testing needs due to platform fragmentation.

1. MOBILE

2. *Global Mobile OS Stats

3. *Norway OS Stats

4. Smartphones are dominant in Nordics
Android Mobile has a strong presence
iOS has over 55% presence

5. TABLETS

6. *Global Tablet OS Stats

7. Android tablets are around 16%
of Norwegian market
iOS tablets has over 80%

8. ANDROID

9. Fragmentation

10. *iOS7 now 74%
*iOS6 now 22.5%
Fragmentation

11. *Android Brands
*Samsung 47% of devices

12. Android is Fragmented
Support and testing is expensive
It is getting better slowly
Focus on Samsung with Video abilities

13. Sky having ongoing issues with Android

14. TiVo not supporting Video viewing on Android (Yet)

15. Screen Size

18. *iOS Screen Sizes

19. *Android Screen Sizes
Fragmentation

20. No standards
Going to get worse
Expect more encoding & Dev work
Testing team need to think about methods

21. #newhabits

22. YouTube Video of Xbox One TV

24. *More 12 - 34 yrs old have more consoles than Tablets

26. Firetube rumour? 2014Apple TV
Google Chromecast
Roku 3
Connected TV’s - Improving in 2014

27. Multi-tasking
+33%!
+25%!

29. More devices trying to take STB position
Larger corporations are challenging
traditional STB providers
Viewing habits have changed for under 40’s

30. Conclusions

31. Wait for Android on Mobile (1 YEAR)
!
Skip Android Tablet
!
Forget Windows & others
!
Focus on consoles and streaming devices instead
!
Embrace TV Everywhere because your users do (Airplay etc)
!
Create stickiness with #Social
!
Prepare for more Encoding
!
Prepare for more Testing methods asap
!
Partner?
!

32. Owen
McLoughlin!
owenmcloughin1@gmail.com