Media Fragmentation and the New Media Multitasker

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According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.

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Media Fragmentation and the New Media Multitasker

  1. 1. New Trend: People Are Consuming 12 Hours of Media In Only 9 Hours <ul><li>According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously </li></ul><ul><li>Across digital platforms, there are new trends emerging in how specifically media is being consumed: </li></ul><ul><li>Weekdays </li></ul><ul><ul><li>Early morning </li></ul></ul><ul><ul><ul><li>People are using all three devices to start their day </li></ul></ul></ul><ul><ul><li>Workday </li></ul></ul><ul><ul><ul><li>Computer usage is at its highest, while mobile and tablet usage dips </li></ul></ul></ul><ul><ul><li>Evening </li></ul></ul><ul><ul><ul><li>Tablet usage peaks as desktop usage declines </li></ul></ul></ul><ul><li>Weekends </li></ul><ul><ul><li>As seen during the work week, people are using all three devices to start their day </li></ul></ul><ul><ul><li>Usage then dips and remains steady for the remainder of the day and evening </li></ul></ul>Source: comScore

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