Media Fragmentation and the New Media Multitasker
•Download as PPT, PDF•
0 likes•2,319 views
According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.
![New Trend: People Are Consuming 12 Hours of Media In Only 9 Hours ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Source: comScore](https://image.slidesharecdn.com/mediaweeklytrafficupdate-1-17-12-120118125346-phpapp02/85/Media-Fragmentation-and-the-New-Media-Multitasker-1-320.jpg)
According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.
