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Media Fragmentation and the New Media Multitasker

by Overdrive Interactive on Jan 18, 2012

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According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.

According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously.

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digital platforms mobile comscore digital media digital media

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Media Fragmentation and the New Media Multitasker — Presentation Transcript

New Trend: People Are Consuming 12 Hours of Media In Only 9 Hours
- According to multiple studies, people are media multitasking more than ever before, consuming both TV and digital media simultaneously
- Across digital platforms, there are new trends emerging in how specifically media is being consumed:
- Weekdays
- Weekends
Source: comScore