2. Market-Size
Location Based Services
Total Available
Market $10.3B Opportunity by 2015
(Source: Pyramid Research)
Served $6.2B LBS based
Available advertisement
(Source: Pyramid
Market Research)
$1B
Target Market Advertise
ments for
Leisure
(estimate)
3. Industry Analysis and Basis for Fin. Assumptions
LBS based Advertisement
$6.2B
Estimate: Groupon has 1/6 of
coupons based on Estimate: 2-4 million pubs
dinners and events worldwide
“Leisure “ Advertisement
$1B
10 guests per day * $1 cupon *
3M pubs * 365d = $1B
Groupon gets 1/2 of value
Launch in US, EU and
Let’s get 20% of that 10 guests
Undercut Groupon and charge BRIC per day * $1 cupon * 3M pubs *
“only” 40% ~80% of Market 365d * 20% = $200M
Potential Market Potential Market Launch in one test-market (EU) to
$800M $800M proof concept $200M * 10% =
$20M
Potential Market out USA Initial Target Market
$800M * 50% = $400M $20M
