As prospects and customers increasingly call upon their mobile devices to interact with your company, it’s essential that you optimize their experience. Optimizely X Mobile makes it easier than ever to empower your app development team to understand the best ways to engage and retain mobile app users – and deliver a mobile experience that converts. Attend this webinar and discover how to: - Quickly and easily experiment anywhere in your app - Easily customize Optimizely X for your Android and iOS production environment - Deploy features without an App Store or Google Play review

1. Meet Optimizely X
Mobile
Deliver great mobile app experiences

2. Robin Pam
Sr. Product Marketing Manager
John Provine
Director, Product Management

3. Housekeeping
• We are recording this webinar
• You will receive a copy of the slides and recording
• We’ll answer them all at the end.
• Use the questions box to ask questions during the
presentation.

4. Agenda
Optimizely X Experimentation Platform
Optimizely X Mobile Demo
Getting Started Resources
Q&A

5. 77%
We live in a multichannel
world.
SOURCE: comScore
of customers 18-34 are multichannel
users, accessing content and
experiences across desktop and mobile.

6. 20%
And mobile remains more
important than ever.
SOURCE: comScore
of 18-34 year-olds only
use mobile.

7. 80%
Yet users have short
attention spans.
SOURCE: Quettra
of users never return after
the first-time user
experience.

8. Deliver great mobile
app experiences
app.optimizley.com
Optimizely X
Mobile
Introducing

9. Iterate faster, with less risk
Update your app in real
time with instant updates
Launch confidently with
phased rollouts
Deliver personalized mobile
experiences with targeting
Engage and retain users with
A/B Testing

11. Experiment Everywhere on Any Channel and Device
Omni-channel experimentation across
customer journey
Web, mobile apps for Android and
iOS, emerging channels like Apple TV
Extensible for any connected device
Rollout features quickly without App
Store review

12. DEMO

14. The Optimizely Developer Suite
Optimizely X
Full Stack
Optimizely X
OTT
Optimizely X
Mobile
Experiment Everywhere, on any channel and device

16. Questions?
Get started for free:
optimizely.com/free-trial
Developer documentation:
developers.optimizely.com

17. Q&A

18. Thank you