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SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
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SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI

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History of SEO, on-page, keyword research, off-site, link profile. …

History of SEO, on-page, keyword research, off-site, link profile.

Optimal Digital Marketing (http://optimal-marketing.com) is a website design, SEO and Internet marketing agency in Appleton, Wisconsin. Watch to see how we combine the best of traditional marketing and a web shop.

Optimal helps businesses of all sizes attract more customers with eye-catching, search engine optimized websites and Internet marketing campaigns that deliver results.

We help companies stand out and increase conversions with custom website design and development (including e-commerce websites).

If you already have a website, or want to market one we make for you, our Optimal Marketing System (OMS) combines the best Internet marketing techniques to help you get found online and turn browsers into buyers. It includes:

- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
- Pay-Per-Click (PPC)
- Remarketing
- Content Strategy & Marketing
- Market Research
- Competitive Analysis
- Landing Pages
- Social Media Marketing
- and more!

Get a free quote for Website Design and Internet Marketing today by contacting us through our website (http://optimal-marketing.com) or by phone at (920) 543-6784.

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Transcript

  • 1. SEO for Startups Brandon & Erik Optimal Web Consultants Inc.
  • 2. SEO 101
  • 3. OnPage SEO & OffSite SEO
  • 4. OnPage Optimization Keywords, title tags, meta descriptions, headers, rel=author, alt text, 301 redirects
  • 5. Choosing the Right Keywords How to correctly interpret traffic, relevancy & competition
  • 6. Types of Keywords 1.Brand: Adidas, Schneider, Optimal Web 2.Compound: Adidas running shoes, Schneider trucking company, Optimal Web SEO 3.Commercial/money: running shoes, trucking companies, SEO WI 4.Other: “click here,” image links
  • 7. KW Research 1. Make a list of keywords 2. Analyze your site's analytics 3. Research competition 4. Find traffic for head terms 5. Use Ubersuggest & Keyword Mixer to look for variations of head terms 6. Find traffic for keyword variations 7. Note broad, phrase & exact match 8. Organize by highest traffic & most relevant 9. Google top terms to find true competition 10.Organize in a spreadsheet and map to pages
  • 8. 1. Make a list of keywords
  • 9. 2. Analyze your site's analytics
  • 10. 3. Research competition Browseo.net gives you keywords, title tag and meta description
  • 11. 4. Find traffic for head terms
  • 12. 5. Look for variations of head terms
  • 13. 5. Look for variations of head terms
  • 14. 5. Look for variations of head terms
  • 15. 6. Find traffic for keyword variations
  • 16. 8. Organize by highest traffic & most relevant
  • 17. 9. Google top terms to find true competition
  • 18. 10. Organize in a spreadsheet and map to pages
  • 19. Meta Data Title Tags & Meta Descriptions
  • 20. Title Tags Use keywords in the title tag for the search engines, but make it look natural so people click on your site in search results.
  • 21. Meta Descriptions
  • 22. OnPage Copy
  • 23. Rel=author, alt text, 301s
  • 24. Users Vs Bots
  • 25. Off Site Optimization Content marketing, link profiles, resources, and tools
  • 26. Link Profile • Defined by the links you have and what metrics they follow • Trust or power of links • Anchor text of links • Follow/nofollow • Theme of website you get links from • Type of links (text, image, etc) • Root domains (sitewide domains) • Deeplinks ratio • More
  • 27. Mining the data
  • 28. Content Marketing "Build it and they will come" ...
  • 29. Content Marketing • Create remarkable content • Create amazing tools/resources • Monitor brand mentions • Running contents/promotions/give away • Build relationships • How to (educational) content • Citations • Social profiles
  • 30. Citation Building
  • 31. Social Profile Building
  • 32. Other Tools (Free) • Moz Toolbar http://moz.com/tools/seotoolbar • Screaming Frog http://www.screamingfrog.co.uk/seospider/ • Ahrefs https://ahrefs.com • Google Webmaster tools- http://www.google.com/webmasters • Google Analytics- http://www.google.com/analytics/ • Google Keyword Planner (formerly keyword tool)- http:// adwords.google.com • Ubersuggest http://ubersuggest.org/ • Keyword Mixer http://www.keywordmixer.com/ • Text Soap- http://www.unmarked.com/
  • 33. Review • SEO 101 • Keyword research • On-site optimization • Link profiles • Low hanging fruit (citations and social profiles) • Free tools
  • 34. Questions