SEO for Startups
Brandon & Erik
Optimal Web Consultants Inc.
SEO 101
OnPage SEO & OffSite SEO
OnPage Optimization
Keywords, title tags, meta descriptions,
headers, rel=author, alt text, 301 redirects
Choosing the Right Keywords
How to correctly interpret traffic,
relevancy & competition
Types of Keywords
1.Brand: Adidas, Schneider, Optimal Web
2.Compound: Adidas running shoes, Schneider trucking company,
Op...
KW Research
1. Make a list of keywords
2. Analyze your site's analytics
3. Research competition
4. Find traffic for head te...
1. Make a list of keywords
2. Analyze your site's analytics
3. Research competition
Browseo.net gives you keywords,
title tag and meta description
4. Find traffic for head terms
5. Look for variations of head terms
5. Look for variations of head terms
5. Look for variations of head terms
6. Find traffic for keyword variations
8. Organize by highest traffic & most
relevant
9. Google top terms to find true competition
10. Organize in a spreadsheet and map to
pages
Meta Data
Title Tags & Meta Descriptions
Title Tags
Use keywords in the title tag for the search engines, but make it look natural so people click on your site in
...
Meta Descriptions
OnPage Copy
Rel=author, alt text, 301s
Users Vs Bots
Off Site Optimization
Content marketing, link profiles, resources,
and tools
Link Profile
• Defined by the links you have and what metrics they follow
• Trust or power of links
• Anchor text of links
•...
Mining the data
Content Marketing
"Build it and they will come" ...
Content Marketing
• Create remarkable content
• Create amazing tools/resources
• Monitor brand mentions
• Running contents...
Citation Building
Social Profile Building
Other Tools (Free)
• Moz Toolbar http://moz.com/tools/seotoolbar
• Screaming Frog http://www.screamingfrog.co.uk/seospider...
Review
• SEO 101
• Keyword research
• On-site optimization
• Link profiles
• Low hanging fruit (citations and social profile...
Questions
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI
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SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI

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History of SEO, on-page, keyword research, off-site, link profile.

Optimal Digital Marketing (http://optimal-marketing.com) is a website design, SEO and Internet marketing agency in Appleton, Wisconsin. Watch to see how we combine the best of traditional marketing and a web shop.

Optimal helps businesses of all sizes attract more customers with eye-catching, search engine optimized websites and Internet marketing campaigns that deliver results.

We help companies stand out and increase conversions with custom website design and development (including e-commerce websites).

If you already have a website, or want to market one we make for you, our Optimal Marketing System (OMS) combines the best Internet marketing techniques to help you get found online and turn browsers into buyers. It includes:

- Search Engine Optimization (SEO)
- Conversion Rate Optimization (CRO)
- Pay-Per-Click (PPC)
- Remarketing
- Content Strategy & Marketing
- Market Research
- Competitive Analysis
- Landing Pages
- Social Media Marketing
- and more!

Get a free quote for Website Design and Internet Marketing today by contacting us through our website (http://optimal-marketing.com) or by phone at (920) 543-6784.

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SEO 101 | Optimal Digital Marketing | Internet Marketing, Web Design, Search Optimization | Appleton WI

  1. 1. SEO for Startups Brandon & Erik Optimal Web Consultants Inc.
  2. 2. SEO 101
  3. 3. OnPage SEO & OffSite SEO
  4. 4. OnPage Optimization Keywords, title tags, meta descriptions, headers, rel=author, alt text, 301 redirects
  5. 5. Choosing the Right Keywords How to correctly interpret traffic, relevancy & competition
  6. 6. Types of Keywords 1.Brand: Adidas, Schneider, Optimal Web 2.Compound: Adidas running shoes, Schneider trucking company, Optimal Web SEO 3.Commercial/money: running shoes, trucking companies, SEO WI 4.Other: “click here,” image links
  7. 7. KW Research 1. Make a list of keywords 2. Analyze your site's analytics 3. Research competition 4. Find traffic for head terms 5. Use Ubersuggest & Keyword Mixer to look for variations of head terms 6. Find traffic for keyword variations 7. Note broad, phrase & exact match 8. Organize by highest traffic & most relevant 9. Google top terms to find true competition 10.Organize in a spreadsheet and map to pages
  8. 8. 1. Make a list of keywords
  9. 9. 2. Analyze your site's analytics
  10. 10. 3. Research competition Browseo.net gives you keywords, title tag and meta description
  11. 11. 4. Find traffic for head terms
  12. 12. 5. Look for variations of head terms
  13. 13. 5. Look for variations of head terms
  14. 14. 5. Look for variations of head terms
  15. 15. 6. Find traffic for keyword variations
  16. 16. 8. Organize by highest traffic & most relevant
  17. 17. 9. Google top terms to find true competition
  18. 18. 10. Organize in a spreadsheet and map to pages
  19. 19. Meta Data Title Tags & Meta Descriptions
  20. 20. Title Tags Use keywords in the title tag for the search engines, but make it look natural so people click on your site in search results.
  21. 21. Meta Descriptions
  22. 22. OnPage Copy
  23. 23. Rel=author, alt text, 301s
  24. 24. Users Vs Bots
  25. 25. Off Site Optimization Content marketing, link profiles, resources, and tools
  26. 26. Link Profile • Defined by the links you have and what metrics they follow • Trust or power of links • Anchor text of links • Follow/nofollow • Theme of website you get links from • Type of links (text, image, etc) • Root domains (sitewide domains) • Deeplinks ratio • More
  27. 27. Mining the data
  28. 28. Content Marketing "Build it and they will come" ...
  29. 29. Content Marketing • Create remarkable content • Create amazing tools/resources • Monitor brand mentions • Running contents/promotions/give away • Build relationships • How to (educational) content • Citations • Social profiles
  30. 30. Citation Building
  31. 31. Social Profile Building
  32. 32. Other Tools (Free) • Moz Toolbar http://moz.com/tools/seotoolbar • Screaming Frog http://www.screamingfrog.co.uk/seospider/ • Ahrefs https://ahrefs.com • Google Webmaster tools- http://www.google.com/webmasters • Google Analytics- http://www.google.com/analytics/ • Google Keyword Planner (formerly keyword tool)- http:// adwords.google.com • Ubersuggest http://ubersuggest.org/ • Keyword Mixer http://www.keywordmixer.com/ • Text Soap- http://www.unmarked.com/
  33. 33. Review • SEO 101 • Keyword research • On-site optimization • Link profiles • Low hanging fruit (citations and social profiles) • Free tools
  34. 34. Questions

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