Content MarketingA Higher Performing Approach

Content MarketingDisplay Advertising Returns Diminishing2. Ad Blockers are a Growing Problem1. Visitors Ignore AdsEyeball tracking Studies, 100% Focus on ContentAdBlocker OFFAdBlocker ON3. Higher Performance on Content side of PageTraditional barriersSponsor & 3rd Party – required IT Project to Implement Sponsors have to provide compelling content & tools Required partnership between Sponsor & 3rd Party

Sponsor & 3rd Party – required IT Project to Implement

Sponsors have to provide compelling content & tools

Required partnership between Sponsor & 3rd Party

Content MarketingReal Estate | Content Real Estate is More AttractiveWebsiteContent100% Engagement1,000/1,000 Ads0.10%1/1,000

Content MarketingAnalysis | Why Does Content Work Better than Ads?ContentMarketingFunnelTrafficEngagementConversionOnline Display FunnelWhy BetterMost ignore/block adsMore opt into contentContent on media site is more trusted Real-time A/B tests, optimization increases CTRsMore highly qualifiedMore convinced they need product

Content on media site is more trusted

Real-time A/B tests, optimization increases CTRs

More highly qualified

More convinced they need product

Content MarketingApproaches | How Does it Compare to Other Approaches?Ad SlotAdvertiserSiteContentHigh TrafficAdvertiserSitePublisherPage

Content MarketingOView | SaaS to Manage Content Sponsorships Sponsor manages interactive content and tools to promote engagement OView Service Provides:Content on Partner’s SiteSponsor has full visibility and control – without costly IT overheadDouble digit CTRs <1%

Content MarketingCompanies are at Different Levels of MaturityReturn on Ad Spend (ROAS)

Content MarketingProcess Change| In-market Changes Display Ad/Content Sponsorship ProcessRepeatNext TimeAt or aboveExpectedOrders?Wait to See OrdersRun CampaignChange Something Next TimeNo visibility into visitor interactions on Publisher pagesBelowEmbedded Sponsorship ProcessMulti-version A/B Run 2 or 3 versions simultaneously, shift to best after 1-2 hoursContinuous LearningAnalyze interaction data to determine hypotheses for performance changes for next runRun CampaignSingle-version A/B Run 1 version and swap out if not performing in 1 hourNear real-time visibility into visitor interactions on Publisher pages

Optaros BackgroundOptaros | Grow Your Business through Assembled WebOView provides a single platform to manage content/applications across desired digital channels. Optaros provides a turnkey service for successful content marketing that includes interactive agency type services plus support for the SaaSSoftware as a ServiceDistributed Content Management (DCM) Integrate analytics, testing, targetingClient can manage in-market changesInteractive AgencyIdeas DesignAnalyticsTesting

Distributed Content Management (DCM)

Integrate analytics, testing, targeting

Client can manage in-market changes

Ideas

Design

Analytics

Testing