Open Moto X design, build,race 2.0Drumbeatpresentation v.01PY2.6.2010
TheMirrorDinghyDesigned 1962Inspiration: Barry Bucknell
TheMirrorDinghy
TheMirrorDinghy
TheMirrorDinghyDesign refined by dinghy designer Jack Holt
TheMirrorDinghyAt least 90,000 boats built from kits (2006)Thousands more "clones" built from plansCompetitive sport
TheMirrorDinghyCompetitive sport:1966First Mirror Dinghy European Championship40 cars towed their dinghies from the UK to the South of France for a regattaNot seek permission from the international Yachting association They did it themselvesGrassroots, bottom-up sports organization
TheMirrorDinghyEuropean Championships 2006:
TheMirrorDinghyOften cited as the reason why Great Britain dominates Olympic Sailing
TheMirrorDinghyUnique Selling Proposition:"Build your own sail boat"Requires no special tools or expertiseBroad, inclusive communityBoat evolved over time: First community prototyped then adopted more modern sail designs,latercomposite plastic hulls, kevlar rigging
TheMirrorDinghyUnique Selling Proposition:"Build your own sail boat" FreedomRequires no special tools or expertise ParticipativeBroad, inclusive community DecentralisedBoat evolved over time: modern sail designs, composite plastic hulls, kevlar rigging Generative
TheMirrorDinghyKey lessons:Affordable, "good enough" DIY manufactureMedia sponsor for communicationsProfessional brand and marketingCommunity supportFun, experimentalCompetitive sport
Open Moto XDIY spirit in an electric race bike
Why a motorcycle?Cars are muchtoobigtobuild in a gardenshed, a garageor in a smallworkshopAlmostimpossibleforanenthusiastor home buildertobuildfromscratch
Why a motorcycle?DIY motorcycleculturealreadyexists:
Large "motorcycleaccessories" and "tuning" specialistsdesign and sell modular upgrades
Tuningcomponents can be "plugged in"
Forexample:
wheels, tires, suspension, steering,brakes, seats, mufflersand framesWhy a motorcycle?Easiertocomplywith safety and type-approvalregulationsWhyanelectricmotorcycle??
Electric vs gasMuch more eco-friendlyRelatively simpleMovingparts:15 onanelectricBrammoEnertia (including light switches, horn, indicators, on/off buttons, twist grip)
Electric vs gasMuch more eco-friendlyRelatively simpleMovingparts:15 onanelectricBrammoEnertiaLessthanhalfthenumberfoundin theclutch of a gas poweredbike.
Electric vs gasMuch more eco-friendlyRelatively simpleDIY buildspossiblewith a vibrant sub-cultureemerging
Whyanelectricmotorcycle?22.2 million eBikes sold in China in 2009
1895
Whyanelectricmotorcycle?16 million predicted to be sold in Europe by 2016
Whyanelectricmotorcycle?"...more than 466 million e-bikes, e-motorcycles, and e-scooters will be sold worldwide during the period from 2010 to 2016."Pike Research, cleantech market intelligence. February 2010http://tinyurl.com/emotomarket
Whyanelectricmotorcycle?466 million potential fans for Electric Motorcycle racing
2010
Whyanelectricmotorcycle?466 million potential fans for Electric Motorcycle racingEspecallyif they have a "local" race team to supportOpen Moto XProject status June 2010Inspiration 	✔
People		 ✖

Open Moto X Intro