1. From newspaper cut-outs to mobile codes, coupons have evolved along with the evolution of
technology, and yet have abundant scope for improvement. Coupons these days are delivered to
customers through emails, apps, mobile codes (via SMS), company/affiliate websites, digital
printouts, etc and have many takers. Today, most major businesses use coupons for the “pull”
method of marketing and more often than not, succeed in achieving high ROI.
Users are now looking at each demographics for online promo codes for ecommerce websites
and printable coupon codes to redeem at business locations. This opens up a whole new range of
opportunities for coupon aggregator platforms. Search engines love these platforms and route
tons of traffic to coupon websites, as they provide organized and structured coupon information
for searches related to travel portals, ecommerce stores, local restaurants and shops, etc. This
is a great business to be in, as it helps leverage the potential of internet to grow into a multimil-
lion dollar shopping insight and discount portal.
Let’s take a look at different couponing practices and how they prove to be beneficial.
CAPITALIZE ON THE WIDE
OPPORTUNITIES OFFERED
BY DIGITAL COUPONS
© 2014 oorjit

2. EVOLUTION OF COUPONS
Coupons are usually tickets/ documents issued by manufacturers or retailers for sales
promotion. They were introduced in the form of paper tickets by Asa Candler to promote Coca
Cola, in 1887. These paper tickets later revolutionized marketing & promotion strategies.
Retailers recognized how consumers can be easily lured with coupons & how these coupons
can in turn drive sales.
With the advent of the internet, coupons too got an online makeover in the 90’s and were now
digital forms that could be printed by users. Yet it took a long time to gain popularity because of
the chances of fraud and security risks. With the advancement in technology, new security &
distribution methods were developed and more retailers today are adopting innovative
couponing techniques.
Many ecommerce websites offer coupons as a promotion technique to attract customers and to
increase sales. Customers can buy products or book services at discounted rates using these
coupons. The coupon codes are normally made available during specific/ seasonal promotions
or to push specific products.
Coupons today serve as a tool for not only sales promotion, but also for analyzing customer
behavior. Retailers are able to collect data about their customers and put it to use while
formulating business tactics.
30%
OFFER
COUPON
TM
© 2014 oorjit

3. OFFER
30%
COUPON
RISING OPPORTUNITY IN DIGITAL COUPONS:
THE E-TAIL & RETAIL STORY
E-tailing (E-commerce): Industrial experts have predicted the global e-commerce
revenue to reach $1.4 trillion by 2015. The e-tailing and ecommerce industries are growing in
double digits every year, and they release millions of promo codes daily through their affiliate
programs or third-party affiliate marketers such as CJ, LinkShare, etc. Even while giving due
credit to the emerging Mobile Couponing trend, it can be safely concluded that coupons today
have more of an online presence. Digital coupons come in the form of promo-codes and with
their huge user-base, help merchants reach a wider audience.
Promo codes are huge revenue generators because of their viral nature & large user base.
They help coupon platforms earn sales commission as well as traffic commission. Navigating
traffic to ecommerce websites will help earn up to an estimated 15% of the purchase value as
affiliate commission.
Retail: The increasing trend in digital coupon, influence of mobile technology and increase
in the number of online users attracted local as well as national retailers to provide their cou-
pons through digital coupon websites. Retailers prefer coupon websites also while marketing
product launches, seasonal sales, off-season sales, etc to increase shop footfall. This helps
reduce the effort taken by retailers in a traditional couponing ecosystem such as printing,
counting, coupon redemption, etc. As the traffic and user base increases in the coupon plat-
form, more retailers will come to you to offer exclusive offers through you.
TM
© 2014 oorjit

4. DIGITAL
COUPONS
THERE IS
SOMETHING
FOR EVERYONE
INVOLVED
Incentives from manufacturers
Location based coupons to widen the
network of customers
Retailers gain more as the consumers shop
more
Improves ability to collect & analyze
customer data which aids decision making
Decreases handling/ clearing costs
Improved speed of checkout
Easier to resolve potential disputes with
manufacturers and/or clearinghouses
Decreases the potential for fraud
Safer than paper or print-at-home coupons
Retailer Benefits
Helps in promoting specific product/
services
Can be used in off-season periods also to
increase sales
Attracts customers’ attention to products and
services
Creates awareness about new products and
services
Helps in collecting information about
customers’ buying behavior
Freebie marketing strategy to generate more
revenue
Can be used to stimulate a targeted group of
customers
The viral nature of digital coupons can help in
generating indirect (word-of-mouth)
publicity
Ecommerce Website benefits
TM
© 2014 oorjit

5. Commission from affiliates
Most major corporate organizations will have
many affiliates, and by partnering with the
affiliates, coupon portals can earn affiliate
commission.
Product Recommendations
Businesses can use coupon portals for product
recommendation. Since coupon products
generally have many subscribers, businesses
can promote their products and portals can
charge them in return.
Notifications and texting
You may charge businesses for the push
notifications and text messages you send for
promoting their coupons. Location based push
notifications can be charged more due to their
higher conversion nature.
Launch platform
Coupon portals can be used to launch new
products by offering coupons along with
product launch.
Promotions
Coupon portals can benefit from promoting
businesses on their websites through banners,
promotional campaigns, etc.
Feature listing
Coupon portals can display specific coupons for
featured products. Customers are more likely to go
for coupons with higher visibility and portals can
charge extra for these.
Direct commission from retailers
Retailers can list their products directly on coupon
portals in order to attract more traffic & new
customers. Portals can charge the retailer for
every sale made through them.
BENEFITS TO THE PORTAL OWNER
Helps to know what’s new in the market
Helps follow brand, retailers and online
shops to know offers.
Helps save on each purchase
Helps make redemption easier
Helps to minimize risk of losing/ misplacing
Helps in smoother redemption at store front
Helps get promotional offers through mobile
push notifications and emails
BENEFITS TO CUSTOMERS
TM
© 2014 oorjit

6. Oorjit is a complete solution for all your couponing
needs. The platform is equipped with features
which can convert a complex coupon redemption
system to a quick and simple redemption process.
User Experience
Oorjit Coupon solution includes web and user app,
which are designed to give its end users a delightful
experience. The Coupon Wallet facility allows users to
group the coupons they like and tells them an estimate
of their savings. The geo-fencing support in the mobile
app ensures that the users are prompted to avail the
coupons as and when they reach near the location
using push notifications.
Coupon Solution
TM
A Complete Coupon Redemption
Solution for your constant growth
Oorjit Coupon solution allows you to
start functioning from day one using
its affiliate APIs. These APIs fetch
coupons from major affiliates like CJ,
LinkShare, etc and display them on
your site. Being an affiliate (of the
affiliate) helps you to earn incentives
from these affiliates (of the mer-
chant) and earn revenue from the
traffic generated through your site.
You may also configure coupons
manually for online and offline retail-
ers based on their location and
charge them for clicks, views etc. The
platform is flexible & scalable
enough to support your future growth
and will assist you by providing all
information you would require for
decision making.
The affiliate facility in Oorjit Coupon solution is created with a vision to make
you a coupon affiliate like CJ and LinkShare, thereby enabling you to collect
coupons directly from FMCG companies and retailers. This helps you enjoy
all benefits which was otherwise earned by an external affiliate.
The platform is capable of simplifying the time-consuming complex redemp-
tion process in the FMCG Industry, in which the incentive issued by the FMCG
company to retailers and distributors (for encouraging coupons) are honored
using ‘credit notes’. Oorjit simplifies the redemption and management of
thesecreditnotesbyprovidingreal-timeupdatestoretailersanddistributors.
The Oorjit Mobile POS Application provides instant updates to both parties
as soon as a coupon is redeemed, helping them understand real-time
revenue from each coupon. The retailers and distributers can check for their
real-time information about coupons, total incentives they have to receive,
etc by logging into their individual mobile apps.
Using this advanced facility you can attract FMCG companies as well as
retailers to your coupon platform. On the one hand, it helps the FMCG
companies by enabling them to easily manage and reach more retailers.
And on the other hand, the platform helps the retailers earn additional sales
and incentives through coupons.
Standard Ecosystem Enterprise Ecosystem for FMCG Coupons
TM
© 2014 oorjit

7. TM
ThankYou
TM
© 2014 oorjit