Case Study: How SEM Increased Direct Sales and Web Traffic in a Crowded Market
Find out what happened when a B2C company that sold primarily through a distribution network decided it wanted it wanted to increase its sales channels when its web presence was barely noticeable. In this how-to SEM case study you'll follow the steps that led to the company's 50% increases in web traffic and 35% increase in sales on organic search alone during the initial four months. You'll also learn how the company's PPC campaign experienced triple digit growth in PPC while lowering costs per sale.
Paul Taylor, CEO, Webmarketing123