Instagram is an important plat form for engaging consumers. Instagram has as many as 100 million active users and making 1000 comments each second, and has been leveraged by most brands because of its engaging nature. Consumers here come here and photograph every day. Instagram is a big marketing opportunity for all brands.
2. Instagram is an important plat form for engaging
consumers. Instagram has as many as 100 million active
users and making 1000 comments each second, and has
been leveraged by most brands because of its engaging
nature. Consumers here come here and photograph every
day. Instagram is a big marketing opportunity for all
brands.
Therefore, it is important to go by certain point to leverage
this social media platform. We'll discuss here briefly how
we can make it success.
3. Participation by fans
Being a top brand you're likely to have hash-tagged photos
of your products on Instagram. You can run a contest, or
campaign, For example, you are an ecommerce brand and
you're planning to launch sales during summer. You could
run campaign; say "Make this summer memorable with
chance to win $500 along with free gift vouchers."
4. Keep your gallery on display
Take the help of your fans! If you want post fan photos on
line. You can host a micro website for entries and display
them. Use content aggregation tool or service so that it
helps make minor changes in your photos. Once you are
sure how you can engage customers, you can go the next
step.
5. Photos and product pages
When you launched a campaign, your fans come up to
submit your brand relevant photos. When a new/current
customer visits your site to buy a product, they may or may
not find the product, or it may take long to get the
particular product in the photograph.
To avoid this inconvenience to the customer, identifying
the product submitted by the fan and linking it to product
to the ecommerce page to the microsite or Facebook page
tab is an easy method. By this, buyers can access your store
directly to close a buying deal.
6. It is important to make not that social promotion, photo
campaigns and contests, etc. are useful in boosting
customer engagement and they hardly help increase online
purchases. Taking an additional measure to identify and
link the products to your ecommerce pages, you can help
the channel that brings your site fan and the social network
promotion that bring you extra web traffic and revenue.
7. Post customer phones on you site
The objective of using customer photos is to use the
concept of 'social proof' coined by Robert Cialdini (an
eminent psychologist). Social proof implies that people's
view converges at a particular point, particularly when
there is a great deal of uncertainly. As human beings, we
tend to mimic fellow human beings when it comes to
behaving in a certain way.
8. When consumers visit a product page, they find products
featured with professional photographs with professional
ad models. This makes it look there is hardly any relevance
between the real customers and the models with products
featured in the site. Experience has shown that when real
customers are featured with products conversion rose by
30%.
9. To get best results by posting real customers photos on
your product pages, ensure the product page matches with
product in customer photos, and those of other products
and create their thumbnails and link them to other
ecommerce pages.
Note
If you're planning to leverage Instagram for ecommerce by
posting user generated content make sure to imply with
their Terms of Service. This ensures not saving any photo
but only on Instagram page, and if a user remove a photo
or makes it 'private', it'll show the result as it should.
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