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Five Essential Tools for International SEO - Natalia Witczyk - SearchNorwich 15
How to Create a Profitable E-commerce Website
1. How to Create a Profitable E-commerce Website
An increasing number of consumers are now shopping online rather than visiting the traditional
brick-and-mortar stores. Online shopping is convenient as it allows you to browse products and
services and compare different options available from the comfort of your own space, be it
home, office. The change in consumer behaviour has led to an increase in the number of ecommerce websites. However, having an E-commerce website is not enough - your site should
be able to generate revenue for you.
Listed below are some features that you should incorporate to ensure that your E-commerce
website is a profitable venture.
Ease of Navigation
Consumers often move away from a site because they are unable to find the item that they are
looking for. The whole idea of shopping online is to save time. If the customers are unable to
find what they are looking for in a few clicks of a mouse, they will move to your competition. It
is therefore important that your website is consumer-friendly. Incorporate simple navigation
and ensure that it remains consistent on all pages of your website. It is also a good idea to have
a search box that allows the consumers to search for an item.
Flexible sorting options
Consumers prefer to view items based on some parameters such as their budget or brand. Your
e-commerce site should have inbuilt filter options so that customers can search for products on
the basis of factors such as price, gender, brand etc. Your e-commerce web development
service provider should be able to create such filter options for your site.
Simple checkout process
Many consumers are not comfortable divulging too many details about themselves during the
checkout process. It is best that you have a simplified checkout process so that the consumers
can see the items they have purchased along with their quantity, specifications and price. You
must also have features in place to allow consumers to enter their discount codes.
Update your site regularly
You may lose out to competition if your site does not showcase new arrivals. Update your site
regularly and strategically place new arrivals on your home page and other relevant landing
pages. Ensure that you have a dedicated resource that keeps your online store up-to-date. You
could also sign up for a regular maintenance package with a design company that provides ecommerce website services. For instance, the Australia-based web design company, Online
2. Centric, www.onlinecentric.com.au, offers various design and maintenance packages for the
convenience of their clients.
Security
Customers are often sceptical of shopping online due to security reasons. To ensure their peace
of mind, make sure to display the security certificates you have on the checkout page.
Did you find these tips helpful? To learn more about creating a successful e-commerce website,
contact Online Centric, a trusted company for help.
For More Details Please Visit: http://www.onlinecentric.com.au/
Online Centric
Phone No: +61 03 9828 9090
Email ID: enquiries@onlinecentric.com.au
Address:
Suite 4 / Level 4 / 450
St Kilda Road, Melbourne Victoria, Australia 3004