1. Secondary research into audience for main task
When looking at average viewing figures for TV programs and channels that are
specifically based around sports here are some of the results:
Match of the day – 3-4 million per show
Match of the day 2 – 2 million per show
Live Ford Super Sunday – Match (Sundays) – 14 million
Love Ford Saturday Night Football (Saturdays) – 900,000
Soccer AM – 300,000 weekly
Barclays premier league (Saturdays) - 300,000
Aviva Premiership Rugby (Saturdays) – 140,000
Scottish Professional Football League (Saturdays) – 75,000
Basketball Tonight (Fridays) – 10,000
ESPN kicks (Sundays) – 10,000
Average viewing figures for BT Sport 1 (weekly 2014) – 871,000
Average viewing figures for BT Sport 2 (weekly 2014) – 218,000
Average viewing figures for ESPN (weekly 2014) – 91,000
Average viewing figures for Sky sports 1 (weekly 2014) – 50 million
These statistics show that the best station for a sports item or brand to be
advertised on is Sky Sports 1, as this channel has more viewers than any other
sports based channel. This would be the best place for sports product
advertisement as it is likely that many viewers have a key interest in sports and
keeping fit.
Advertising campaigns can vary from costs between around £2000 and
£1,000,000, all depending on how much air time a company wants for their
business or product in order to be advertised. Smaller businesses may even pay
as little as a few hundred pounds, although this would only get them one advert.
Larger multi-national companies often pay millions to run advertising campaigns
for an agreed time of around 12 months or more.
The cost of TV advertisement will depend on these factors:
 The region
 Length of commercial
 Time of day
 The programming environment
 The time of year
 The target audience and volumes of viewers
When looking specifically at Nike adverts for their running trainers or running
jackets, it is clear that the products are often aimed at both males and females as
athletes/actors of both genders are used in many of the adverts to advertise
these products in there uses. However some adverts by Nike for these type of
products also seem to be aimed simply at one sex, as they offer different styles of
similar products to the two different sexes.