1. Russia’s Cosmetics & Perfume Market
2015: Offline & Online
June 2015

2. Hermes Group Facts & Figures
Интернет-магазин уже есть, и было бы неплохо:
Hermes is the only global service provider positioned
closed to customers and providing all services along
the supply chain
— Hermes Group turnover 2014 (+7% 2014/2013)€2.23
bln
— Suppliers joined Hermes-OTTO International
supply chain2000
— Employees of Hermes Group worldwide12 470
— For Hermes Fulfilment due to the
world’s largest automatic returns
warehouse in Haldensleben
The VDI
Innovation
Award
2013
— Parcels processed by Hermes in
Europe in 2014
530
mln
Sourcing &
Product
Transport &
Logistics
E-Commerce
Full Services
Distribution
— Hermes is a premium sponsor of the
football German Bundesliga

3. USA
EU
USA
RU
EU
EU
CN
EU
USA
GLOBAL
E-COMMERCE
CN
DE
CN
CN
EU
CN
USA
EU
EU
HNT’s Clients
Since 2010 Hermes NexTec has been launching and managing e-stores
for the leading global and national brands all across the world

4. Russia’s Cosmetic Market: Volume & Dynamics (2014)
Russia’s cosmetic market = $14 bln
Compound average growth rate
(CAGR) 2009-2014 = 12%
Source: R&R, RBC Research, Hermes NexTec
3% is the share of the Russian market in the global
cosmetic market
Russian cosmetic market is # 4
in Europe by its volume

5. Perfume & Cosmetics Market Segmentation
The Russian perfume & cosmetics market has a similar structure to EU
and US ones, except the shares of “Perfume” and “Decorative
cosmetics” segments.
Source: R&R, RBC Research, Hermes NexTec

6. Russian Cosmetic Market: Import Domination
ТОP-3 cosmetics importers in Russia (by value)
1. France
2. Poland
3. Germany
30%70%
import
Poland is a major cosmetics supplier in Russia by volume (20%), but
France is a leading importer of perfume & cosmetics in Russia by value
(28%).
Source: R&R, FCS, RBC Research, Hermes NexTec

7. Cosmetic Market Online (2014)
Cosmetics & perfume online sales =
$ 750 mln
4% is a share of online in total sales
of cosmetics & perfume
4-5% is a share of “Cosmetics &
perfume” segment in overall online
retail sales
Source: R&R, RBC Research, Hermes NexTec, 2013-2014

8. Seasonality & Dynamics of Interest in Cosmetics Online
+ 25% of cosmetic search queries through 2013-2015
Through 2013-2015 the Internet audience’s interest in cosmetics has been
growing. It is reflected in the growth of thematic search queries volume via
Yandex and Google.
Source: Google, Yandex, Hermes NexTec

9. Most Popular Cosmetic Brands in the Russian Internet
ТОP-50 Most popular cosmetic & perfume brands in the Russian Internet, monthly volume of search queries, 2015
Most popular cosmetic brands Top Five:
Channel, Yves Rocher, L’Oreal, Lancome, Clinique
Source: Google, Yandex, Hermes NexTec

10. Total Amount of Cosmetic Brand Search Queries
120 cosmetic brands operating in the Russian
market, attract approximately 7 mln of brand
search queries in the Internet monthly.

11. E-Shop Availability
31% E-shop
69% No
E-shop
Among 120 cosmetic brands considered only 37
(31%) have their own e-shop.

12. Oleg Zhukov
Head of Marketing
Hermes NexTec Russia
Oleg.Zhukov@hermesworld.com
https://ru.linkedin.com/pub/oleg-zhukov/3/358/178
www.hermesworld.com