SlideShare a Scribd company logo
1 of 26
Download to read offline
JAMESCOOK
ThoughtWorks
TheFundamentalPrinciplesofVisualCommunication
Colour&Gestalt
ColourTheory
Hue pigment
Saturation intense vs. dull
Brightness light vs. dark
TheColourWheel
Primarycolours
Secondarycolours
Tertiarycolours
Complementarycolours
Analogouscolours
Subtractivecolours
Additivecolours
GestaltPsychology
Emergence
Reification
Multistability
Invariance
LawofClosure
LawofSimilarity
LawofProximity
LawofContinuity
LawofSymmetry
Wanttolearnmore?
http://designguyshow.blogspot.com
SearchmyThoughtWorksfordesignguypodclub
http://slideshare.net/ohellojames
SLIDESAT
AnyQuestions?
Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design

More Related Content

More from ohellojames

Spotify Engineering Culture
Spotify Engineering CultureSpotify Engineering Culture
Spotify Engineering Cultureohellojames
 
Build Less, Faster
Build Less, FasterBuild Less, Faster
Build Less, Fasterohellojames
 
Springer Responsive
Springer ResponsiveSpringer Responsive
Springer Responsiveohellojames
 
Ten Podcasts to Help You Design Better Software
Ten Podcasts to Help You Design Better SoftwareTen Podcasts to Help You Design Better Software
Ten Podcasts to Help You Design Better Softwareohellojames
 
Design Guy podclub
Design Guy podclubDesign Guy podclub
Design Guy podclubohellojames
 

More from ohellojames (7)

Spotify Engineering Culture
Spotify Engineering CultureSpotify Engineering Culture
Spotify Engineering Culture
 
ACCESS ABILITY
ACCESS ABILITYACCESS ABILITY
ACCESS ABILITY
 
Build Less, Faster
Build Less, FasterBuild Less, Faster
Build Less, Faster
 
Enhanced reader
Enhanced readerEnhanced reader
Enhanced reader
 
Springer Responsive
Springer ResponsiveSpringer Responsive
Springer Responsive
 
Ten Podcasts to Help You Design Better Software
Ten Podcasts to Help You Design Better SoftwareTen Podcasts to Help You Design Better Software
Ten Podcasts to Help You Design Better Software
 
Design Guy podclub
Design Guy podclubDesign Guy podclub
Design Guy podclub
 

Recently uploaded

Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...gajnagarg
 
Q4-Trends-Networks-Module-3.pdfqquater days sheets123456789
Q4-Trends-Networks-Module-3.pdfqquater days sheets123456789Q4-Trends-Networks-Module-3.pdfqquater days sheets123456789
Q4-Trends-Networks-Module-3.pdfqquater days sheets123456789CristineGraceAcuyan
 
TRose UXPA Experience Design Concord .pptx
TRose UXPA Experience Design Concord .pptxTRose UXPA Experience Design Concord .pptx
TRose UXPA Experience Design Concord .pptxtrose8
 
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...sriharipichandi
 
How to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdfHow to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdfOffice Furniture Plus - Irving
 
How to Turn a Picture Into a Line Drawing in Photoshop
How to Turn a Picture Into a Line Drawing in PhotoshopHow to Turn a Picture Into a Line Drawing in Photoshop
How to Turn a Picture Into a Line Drawing in PhotoshopZenith Clipping
 
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证ehyxf
 
Top profile Call Girls In Mysore [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Mysore [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Mysore [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Mysore [ 7014168258 ] Call Me For Genuine Models We...gajnagarg
 
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfamanda2495
 
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...samsungultra782445
 
How to Build a Simple Shopify Website
How to Build a Simple Shopify WebsiteHow to Build a Simple Shopify Website
How to Build a Simple Shopify Websitemark11275
 
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service AvailableNitya salvi
 
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...instagramfab782445
 
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Nitya salvi
 
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证wpkuukw
 
High Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
High Profile Escorts Nerul WhatsApp +91-9930687706, Best ServiceHigh Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
High Profile Escorts Nerul WhatsApp +91-9930687706, Best Servicemeghakumariji156
 
Raebareli Girl Whatsapp Number 📞 8617370543 | Girls Number for Friendship
Raebareli Girl Whatsapp Number 📞 8617370543 | Girls Number for FriendshipRaebareli Girl Whatsapp Number 📞 8617370543 | Girls Number for Friendship
Raebareli Girl Whatsapp Number 📞 8617370543 | Girls Number for FriendshipNitya salvi
 
Furniture & Joinery Details_Designs.pptx
Furniture & Joinery Details_Designs.pptxFurniture & Joinery Details_Designs.pptx
Furniture & Joinery Details_Designs.pptxNikhil Raut
 
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证wpkuukw
 
Just Call Vip call girls Fatehpur Escorts ☎️8617370543 Two shot with one girl...
Just Call Vip call girls Fatehpur Escorts ☎️8617370543 Two shot with one girl...Just Call Vip call girls Fatehpur Escorts ☎️8617370543 Two shot with one girl...
Just Call Vip call girls Fatehpur Escorts ☎️8617370543 Two shot with one girl...Nitya salvi
 

Recently uploaded (20)

Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Meerut [ 7014168258 ] Call Me For Genuine Models We...
 
Q4-Trends-Networks-Module-3.pdfqquater days sheets123456789
Q4-Trends-Networks-Module-3.pdfqquater days sheets123456789Q4-Trends-Networks-Module-3.pdfqquater days sheets123456789
Q4-Trends-Networks-Module-3.pdfqquater days sheets123456789
 
TRose UXPA Experience Design Concord .pptx
TRose UXPA Experience Design Concord .pptxTRose UXPA Experience Design Concord .pptx
TRose UXPA Experience Design Concord .pptx
 
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
Anupama Kundoo Cost Effective detailed ppt with plans and elevations with det...
 
How to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdfHow to Create a Productive Workspace Trends and Tips.pdf
How to Create a Productive Workspace Trends and Tips.pdf
 
How to Turn a Picture Into a Line Drawing in Photoshop
How to Turn a Picture Into a Line Drawing in PhotoshopHow to Turn a Picture Into a Line Drawing in Photoshop
How to Turn a Picture Into a Line Drawing in Photoshop
 
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
怎样办理莫纳什大学毕业证(Monash毕业证书)成绩单留信认证
 
Top profile Call Girls In Mysore [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Mysore [ 7014168258 ] Call Me For Genuine Models We...Top profile Call Girls In Mysore [ 7014168258 ] Call Me For Genuine Models We...
Top profile Call Girls In Mysore [ 7014168258 ] Call Me For Genuine Models We...
 
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdfJordan_Amanda_DMBS202404_PB1_2024-04.pdf
Jordan_Amanda_DMBS202404_PB1_2024-04.pdf
 
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
Abortion pills in Riyadh +966572737505 <> buy cytotec <> unwanted kit Saudi A...
 
How to Build a Simple Shopify Website
How to Build a Simple Shopify WebsiteHow to Build a Simple Shopify Website
How to Build a Simple Shopify Website
 
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service AvailableCall Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
Call Girls Jalaun Just Call 8617370543 Top Class Call Girl Service Available
 
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
Abortion pill for sale in Muscat (+918761049707)) Get Cytotec Cash on deliver...
 
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
Call Girls In Ratnagiri Escorts ☎️8617370543 🔝 💃 Enjoy 24/7 Escort Service En...
 
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
一比一定(购)卡尔顿大学毕业证(CU毕业证)成绩单学位证
 
High Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
High Profile Escorts Nerul WhatsApp +91-9930687706, Best ServiceHigh Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
High Profile Escorts Nerul WhatsApp +91-9930687706, Best Service
 
Raebareli Girl Whatsapp Number 📞 8617370543 | Girls Number for Friendship
Raebareli Girl Whatsapp Number 📞 8617370543 | Girls Number for FriendshipRaebareli Girl Whatsapp Number 📞 8617370543 | Girls Number for Friendship
Raebareli Girl Whatsapp Number 📞 8617370543 | Girls Number for Friendship
 
Furniture & Joinery Details_Designs.pptx
Furniture & Joinery Details_Designs.pptxFurniture & Joinery Details_Designs.pptx
Furniture & Joinery Details_Designs.pptx
 
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
一比一定(购)滑铁卢大学毕业证(UW毕业证)成绩单学位证
 
Just Call Vip call girls Fatehpur Escorts ☎️8617370543 Two shot with one girl...
Just Call Vip call girls Fatehpur Escorts ☎️8617370543 Two shot with one girl...Just Call Vip call girls Fatehpur Escorts ☎️8617370543 Two shot with one girl...
Just Call Vip call girls Fatehpur Escorts ☎️8617370543 Two shot with one girl...