Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design
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Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design

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Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design Colour & Gestalt | The Principles of Visual Communication: An Introduction to Graphic Design Presentation Transcript

  • ThoughtWorks Colour&Gestalt JAMESCOOK THEPRINCIPLESOFVISUALCOMMUNICATION: ANINTRODUCTIONTOGRAPHICDESIGN
  • ColourTheory
  • Hue pigment
  • Saturation intense vs. dull
  • Brightness light vs. dark
  • TheColourWheel
  • TheColourWheel
  • Primarycolours
  • Secondarycolours
  • Tertiarycolours
  • Complementarycolours
  • Analogouscolours
  • Subtractivecolours
  • Additivecolours
  • GestaltPsychology
  • Emergence
  • Reification
  • Multistability
  • Invariance
  • LawofClosure
  • LawofSimilarity
  • LawofProximity
  • LawofContinuity
  • LawofSymmetry
  • Wanttolearnmore? http://designguyshow.blogspot.com SearchmyThoughtWorksfordesignguypodclub
  • AnyQuestions? http://slideshare.net/ohellojames SLIDESAT