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As Multi-Channel and Custom Data tracking become more important, branding & customer loyalty are increasingly measurable and profitable. How does this affect SEO`s impact in the future from a data perspective? Presented by Agustín Vazquez-Levi, President of AOD Marketing, at SEO Camp Montreal 2013. This presentation concentrates on the future role of SEO as more channels (Social, emails, PPC, Media, remarketing, etc.) are becoming increasingly important. Agustin discusses how to leverage different channels creatively with SEO by creating user personas specific to keyword intent, seasonality...etc.