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Organik SEO's Digital Marketing Presentation for the 2016 Cause Conference

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This presentation was presented in a 3-hour bootcamp format for attendees at the San Diego American Marketers Association's 2016 Cause Conference. It shares strategies, tools and tips for SEO, social media, content marketing and web development campaigns.

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Organik SEO's Digital Marketing Presentation for the 2016 Cause Conference

  1. 1. #CauseSD ™ Presentation by Organik SEO Cause Conference 2016
  2. 2. #CauseSD ™
  3. 3. #CauseSD ™ Communicate & Grow Attract & Connect Develop & Define Allows search engines to understand what you do Allows people to understand what you do Ensures you understand what you do Build Your Brand Why It’s Important
  4. 4. #CauseSD ™ How to Accelerate Your Purpose: Digital Marketing for the Greater Good
  5. 5. #CauseSD ™ SEO defined: “The process of improving the visibility of your website in a search engine’s organic, or unpaid results section.”
  6. 6. #CauseSD ™ How to Be Found on Google + Via Ads + PPC/Google Adwords + Through map-based results + Local SEO + Through reviews/directories + Via Organic results
  7. 7. #CauseSD ™ Google’s Algorithm
  8. 8. #CauseSD ™ Technical Versus Editorial
  9. 9. #CauseSD ™ On-Page Versus Off-Page
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  13. 13. Marketing Assets
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  15. 15. #CauseSD ™ Your Turn!
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  18. 18. #CauseSD ™ Google Trends
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  30. 30. #CauseSD ™ Advertising & Outreach Valuable Content Advertising Strategy Influencer Outreach Campaign Success!
  31. 31. #CauseSD ™ PPC & AdWords - SpyFu
  32. 32. #CauseSD ™ PPC & AdWords - SpyFu
  33. 33. #CauseSD ™ Google Grants
  34. 34. #CauseSD ™ Backlink Analysis - SEMRush
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  36. 36. #CauseSD ™ Social Media & Content Stats Stats courtesy of: https://www.socialmediaexaminer.com/SocialMediaMarketingIndustryReport2015.pdf
  37. 37. #CauseSD ™ Instagram = Organic Reach
  38. 38. #CauseSD ™ Instagram = Organic Reach
  39. 39. #CauseSD ™ Twitter = Connecting
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  47. 47. #CauseSD ™ Facebook Advertising - Key Points
  48. 48. #CauseSD ™ Facebook Advertising - Key Points
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  54. 54. #CauseSD ™ Your Turn!
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  56. 56. #CauseSD ™ SiteMetrics a browser plugin used to determine if title tags, meta descriptions, etc, are in order. Lucky Orange records user behavior, creates heat maps etc. Bonus: It also features live chat functionality. Better Analytics Wordpress plugin that's great for A/B split testing. PlaceIt allows you to see what your web pages look like across different devices. Usability Hub is home to the 5-Second Test, which serves as a focus group to critique your site's branding, design, messaging and more. Google Analytics track referral traffic and blog performance. Google Consumer Surveys lets you choose a target audience and ask specific questions for as little as $.03/survey. Facebook Insights and Ad Performance Analytics are valuable ways to measure the effectiveness of Facebook campaigns.
  57. 57. #CauseSD ™ BuzzSumo to find influential publications and people. Conference/Event lists often contain contact information for influential speakers. Don't forget to search the Twitter hashtag for the conference to find other influencers. Klear measures the influencer of Twitter accounts. Instagram and Twitter are great platforms to find influencers that are engaging actively. Klout and Kred measure the influence of users and assign them a score.
  58. 58. #CauseSD ™ Sprout Social is a user-friendly platform that allows you to schedule, post and report on social activities. If you want a discounted trial, let us know! An evolving list of Tools & Resources Organik SEO houses a list that details information about some of our favorite digital marketing tools and resources for digital agencies. Updated regularly: http://bit.ly/toolswelove
  59. 59. #CauseSD ™

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