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Searching The Social Web

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Ofer Egozi
Ofer Egozi

A talk on social search as implemented in Delver, presented in IBM-HRL IR technologies/social search seminar, 16/12/2008.

Technology
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Searching the Social Web The Challenges of Socially-Connected Search IR Leadership Seminar 2008 / Ofer Egozi
The problem… What to choose? Whom to trust??...
… The solution? What to choose? Whom to trust??...
[object Object],[object Object],[object Object],[object Object],The solution? Socially- connected search: What to choose? Who to trust??...
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],The solution? Socially- connected search: What to choose? Who to trust??...
Outline ,[object Object],[object Object],[object Object],[object Object]
Humans in the loop ,[object Object],[object Object],[object Object],[object Object],[object Object]
A Taxonomy of Social Search Aggregated Personalized Network-based Behavior- based ? ?
The Social Graph ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Graph in Research ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
So first we need to draw the graph…
Social Graph - challenges ,[object Object],[object Object],Joe friend-of follows friend-of follows Joe JJ123 Joey
 
Social Graph - challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Joe friend-of follows friend-of follows Joe JJ123 Joey
So now we’ve mapped the social graph… … and attached each node with its content…
… can we finally go fetch?
S-C Search - challenges ,[object Object],[object Object],[object Object]
Not in Google’s / Yahoo!’s top-1000!… (dominated by authorities)
S-C Search - challenges ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Socially-Connected Search ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Thank you! http://www.delver.com

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Searching The Social Web

Editor's Notes

  1. Talk in IBM-HRL Information Retrieval seminar 16/12/2008