This presentation goes over some basic steps to assembling a Solution Design Reference document. See Pat Hillery's slides for the rest of the presentation.

1. Copyright 2016 Analytics Demystified
ANALYTICS DOCUMENTATION:
WHAT'S WRONG WITH YOUR SDR AND HOW TO FIX IT
Adam Greco
Senior Partner

2. TYPICAL ANALYTICS IMPLEMENTATION
2

3. COOKIE CUTTER APPROACH
3

4. WHAT, BUT NOT WHY….
4

5. ADMIN AREA INSTEAD OF SDR
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6. SDR DOESN'T MATCH IMPLEMENTATION
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7. NEW SITES/APPS IMPLEMENTED
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8. MULTIPLE MADNESS!
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9. TAG MANAGEMENT SYSTEM
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10. END USER CONFUSION & BAD DATA
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11. EXECUTIVE SUMMARY
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12. DREAMS VS. REALITY
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13. DREAMS VS. REALITY
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14. POST MORTEM
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15. WHAT WENT WRONG?
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• Did not begin implementation with good business requirements from
actual stakeholders
• SDR was not mapped to business questions
• SDR was not kept updated due to manual effort required
• New implementations didn't share business requirements of existing
websites
• SDR was not enforced across all implementations, leading to
inconsistent implementations
• Inconsistent implementations led to confusion and the inability to
easily consolidate data

16. BUSINESS REQUIREMENTS
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17. PRIORITIZE REQUIREMENTS
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18. CREATE NEW GLOBAL SDR
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19. ASSIGN REQUIREMENTS TO SITES
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20. STANDARDIZE IMPLEMENTATIONS
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21. STANDARDIZE IMPLEMENTATIONS
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22. ACTION ITEMS
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• Dust off your old SDR
• Determine if it is updated and congruent with your implementation
• Determine if your existing variables are working and have data
• Consider taking a business requirements approach
• Prioritize requirements and associate with each implementation
• Create a new global SDR that maps requirements to variables
• Move all sites to the new SDR and rollup data as necessary
• Create a process for adding new requirements and avoiding deviation
from the new global SDR

23. Copyright 2016 Analytics Demystified
Adam Greco
Senior Partner
Analytics Demystified
adam@analyticsdemystified.com
adam.analyticsdemystified.com
For more information see my
blog or follow me on Twitter
@adamgreco.