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Professional Training Program 2010




Launch an exciting
new career in nutrition
Study with the world’s leading experts
                                                                                                                 Become
                                                                                                                 a certified
                                                                                                                 health coach

                                                                                                                 Graduates
                                                                                                                 earn up to
    Andrew Weil MD               Deepak Chopra               Mark Hyman MD             Joshua Rosenthal MScEd    $150 an hour
 Director of Integrative     World leader in the field   Author of Ultraprevention      Founder and Director,
Medicine, Univ. of Arizona   of mind-body medicine         and Ultrametabolism           Integrative Nutrition


                                                                                                                 Work with
                                                                                                                 paying clients
                                                                                                                 during the
                                                                                                                 program


                                                                                                                      10,000
   Sally Fallon Morell        Arthur Agatston MD              David Wolfe                  Barry Sears PhD
Founder, Weston A. Price         Author of The           Authority on superfoods              Author of              StudentS &
       Foundation              South Beach Diet          and raw foods nutrition            The Zone Diet            GraduateS
                                                                                                                     in over 40
                                                                                                                     countrieS




Joy Bauer MS, RD, CDN             David Katz MD             Walter Willett MD              Andrea Beaman
  Nutrition expert for       Director, Yale Prevention   Chair of Nutrition, Harvard     Natural foods expert
   The Today Show                Research Center          School of Public Health        featured on Top Chef




                                                                                                                 (877) 730-5444 | 1
Welcome to the
               future of nutrition




W
                                 hen I started Integrative Nutrition    get compensated for what you love doing? You might be looking at
                                 almost 20 years ago, I was just one    our school because you’re worried about the stability of your job,
                                 person with a simple idea that if      or maybe you’re unsatisfied by your current work. Well, this is your
                                 I could change what people ate,        chance to launch a meaningful career and join our thousands of
                                 I could help change the world. I       graduates who are making a living doing what they love and helping
                                 started with a small classroom of      educate others on the importance of daily diet and lifestyle.
excited students who shared my vision. We saw a big challenge             I invite you to look through this catalog and see how the education
ahead of us.                                                            and training at Integrative Nutrition can help you reinvent your life.
  The health movement has come into its own since then. Articles        Our Admissions Advisors are available to talk, listen and prepare
about food and health are on the cover of major magazines. The          you for a powerful education that will open new and exciting
White House has an organic vegetable garden. Schools are ban-           opportunities for your future.
ning soda machines and bake sales. Whole Foods Market is now              Many of our students say, “I’ve read the catalog from cover to
the world’s largest retailer of natural and organic foods. People are   cover and knew I had to come to Integrative Nutrition.” We invite
catching on and becoming more aware. What was once considered           you to be one of them.
alternative is now becoming part of the mainstream approach.              Wishing you a year of great opportunity,
  Last year, we launched distance learning, allowing students
from all over the world to experience our program. As we spread
our message to a global audience, our community has grown expo-
nentially. We are now 10,000 strong, with students and graduates
in 47 states and 40 countries.                                                                                     Joshua Rosenthal, MScEd
  I’m not surprised. Anywhere you go people need and want to talk                                              Integrative Nutrition Founder,
about their health. You know this probably as much as I do. And                                                 Director and Primary Teacher
you’re most likely the go-to person for nutrition advice and love
helping others even if you’re not getting paid for it. But why not



                                 We WelCoMe YoUR FeeDbACk. We INvIte YoUR qUeStIoNS, CoMMeNtS
                                   AND SUggeStIoNS. eMAIl FeeDbACk@INtegRAtIveNUtRItIoN.CoM

2 | (877) 730-5444
Our mission is to
play a crucial role
in improving health
and happiness in
America, and through
that process, create
a ripple effect that
transforms the world.




                        (877) 730-5444 | 3
Integrative Nutrition trains students
how to give good advice about
nutrition, how to deliver it well
and how to make it stick.
david Katz Md, Yale School of Medicine & Guest Speaker




4 | (877) 730-5444
You’ve come to
the right place
each year, our graduates go on to impact countless lives,
creating a ripple effect around the world.
CONteNts
ABOUT US
2 letter From our Founder
3 Mission Statement
6 A Dozen Differences
9 Food Pyramid & Philosophy
10 Current Health Crisis
12 What is a Health Coach?

PROFESSIONAL TRAINING
15 launch Your Career
16 Distance learning
18 Curriculum
21 guest Speakers
24 Dietary theories
27 Primary Food
28 educational theory
31 business Development
32 Personal Health Coach
34 Working as a Health Coach
35 Financial Potential of Health Coaching
37 Marketing tools
38 Student Diversity

IMPACT & ENROLLMENT
40 graduate Success Stories
42 beyond Health Coaching
45 Client Success Stories
46 Nutrition trends
47 In the Community
49 Circle of life
50 enrollment & tuition




CATAlog TEAM suzANNe BOOthBY, KAreN ChIlders, KerrY MONAghAN ANd
JeNNIfer VAlle. desIgN ANd prOduCtION BY luMINArY puBlIshINg, INC.   (877) 730-5444 | 5
A dozen differences
We are not your ordinary nutrition school. Find out what sets us apart,
and how this education will allow you to make a huge difference.
1. CAREER IN A yEAR                                         8. A hOLISTIC APPROACh
Looking for a career change? The accelerated pace of        Our approach focuses on lifestyle factors that create
our program allows you to start a new career in nutrition   optimal health: relationships, career, physical activity
in less than a year.                                        and spirituality. You will encourage your clients to look
                                                            at these aspects as a form of nutrition, a way to feed
2. FLExIBLE LEARNING                                        themselves at a much deeper level than food.
This program fits seamlessly into your life. You can
continue working, and you won’t need to take                9. ThE FUTURE OF NUTRITION
prerequisite courses or take out expensive loans.           This program provides an education based on
                                                            prevention, solid nutrition counseling and high-quality
3. PERSONAL GUIdANCE                                        personal care. We are in the midst of a health crisis.
You will choose a health coach of your very own to          Join a group that’s dedicated to transforming health
counsel you one-on-one throughout the school year.          and happiness across the world.


4. BUSINESS SUPPORT                                         10. EARN whILE yOU LEARN
You’ll get step-by-step business training to create and     You will begin practicing health coaching with fellow
run a successful practice when you graduate.                students immediately, and start seeing clients halfway
                                                            through the program. Our students take on paying
5. yOUR OwN IPOd                                            clients while they are in school, and some even earn
No distance learning program has done this before! You      back their entire tuition before graduation.
receive a customized iPod loaded with classes, so you
can study anywhere, anytime.                                11. A SUPPORTIvE NETwORk
                                                            You’ll join a network of 10,000 students and graduates,
6. wORLd-FAMOUS GUEST SPEAkERS                              who are committed to improving the health of their
Your iPod features lectures from the world’s leaders        family, friends and communities. Imagine how much we
in nutrition and wellness. From authors to doctors to       can accomplish together!
inspirational speakers, you’ll learn from the best of the
best. They will be an important resource during your        12. GET STARTEd NOw
education and beyond.                                       At other schools, you have to wait for classes to start.
                                                            Our program begins as soon as you enroll. When you
7. OvER 100 dIETARy ThEORIES                                enroll, you receive your iPod, start learning with
Unlike most nutrition programs, we go beyond the            Fundamentals classes, and connect with students and
USDA food pyramid and teach you more than 100               staff on live calls and the Online Education Forum.
different dietary theories. You’ll be trained to help       What are you waiting for?
clients discover what way of eating works best for them.




are you ready to become a
part of the future of nutrition?
6 | integrativenutrition.com
    (877) 730-5444
Integrative Nutrition teaches the
new ambassadors of wellness
to have an impact on the
health of our nation.
  Walter Willett Md
  GueSt SpeaKer




                             (877) 730-5444 | 7
Change your diet and dramatically
reduce the risk of cancer, diabetes,
heart disease and obesity.
      t. colin campbell phd
      author, the china StudY




8 | (877) 730-5444
food changes everything
not long ago, people simply knew what to eat.
they ate what was local, seasonal and healthy.
NUTRITION TOdAy
The world of nutrition has become incredibly complex.                  the iin Food pYraMid
We’re constantly hearing about new studies proclaiming
the health benefits of a certain food: one day dairy is good
for you, the next day it’s bad. It’s the same with coffee, red
wine and eating meat.
  With so much conflicting information about food and so
many choices in the supermarket, it’s no surprise people
are confused.
  The food industry doesn’t make our job as consumers
any easier. Have you ever noticed that unhealthy foods are
cheaper and more accessible than healthy foods? Why is it
easier to buy sugary, processed snacks than local, organic
produce?
  Good nutrition is straightforward and simple, yet in
America public nutrition policy has been dictated by a
corporate agenda to maximize profits. What did we end up
with? Confusing dietary advice, a marketplace saturated
with low-quality food and a population of sick, overweight
people.
  We can do better. We must recognize the fundamental
relationship between poor nutrition and the lamentable
state of the public’s health. What we eat makes a huge
difference; yet very few doctors, corporations or politicians
stand for this truth.

                                                                     our food pyramid focuses on
ThE INTEGRATIvE NUTRITION
FOOd PyRAMId                                                      nourishing food and lifestyle choices.
Adapted from the USDA Pyramid, this version emphasizes
the importance of high-quality vegetables, fruits, complex
carbohydrates, proteins, healthy fats and water. To com-
plete the picture, the pyramid is surrounded with lifestyle
factors that create optimal health: relationship, career,
physical activity and spirituality.




                                                            What if our government subsidized
                                                                 fruits and vegetables instead
                                                                      of meat, milk and sugar?
                                                                                            (877) 730-5444 | 9
the growing health crisis
chronic diseases are the epidemic of our generation, and we need
trained coaches to support people to find their way to better health.
                                                 ChANGE IS COMING
  HEAlTH CRiSiS                                  Our world is in the midst of a massive shift – people are waking
  America spends more than $2.5 trillion         up to the importance of whole foods, sustainable choices and
  a year on healthcare, so you would think       preventative healthcare. Check out these developments from
                                                 the past year:
  we would be the shining example of health
  and happiness throughout the world. Yet,       February 2009 Wouldn’t it be a lot easier to eat whole grains,

  chronic diseases are the epidemic of our       fruits and vegetables than go in for quadruple bypass surgery?
                                                 Dr. Andrew Weil, Dr. Mehmet Oz, Dr. Dean Ornish and Dr. Mark
  generation.
                                                 Hyman testified before the U.S. Senate about shifting our
 • In 1980, less than 50% of Americans
                                                 healthcare efforts from disease intervention to health promotion.
  were overweight; today that number is
                                                 March 2009 Dr. Mehmet Oz spoke on CNN about the need for
  more than 65% and growing.
                                                 health coaches in America.
 • 80% of preventable disease risk factors
                                                 June 2009 Food documentaries Food Inc. and Fresh opened in
  are influenced by behaviors like smoking,
                                                 theaters, affecting the way millions of people think about health
  over-eating, poor diet or lack of exercise.
                                                 and nutrition. People are hungry for change!
 • One-third of all children today will
                                                 October 2009 The healthcare debate gets national attention.
  eventually suffer from diabetes.
                                                 CBS News reports: “Chronic diseases such as obesity, hyperten-
 • By 2020, it is estimated that half of all     sion, and diabetes wreck our quality of life and cost a fortune. In
  Americans will have a chronic disease.         recent years, a new and intriguing concept has emerged in the
                                                 prevention and treatment of chronic illness: the health coach.”
  CAREER CRiSiS
                                                 January 2010 First Lady Michelle Obama announced a major
  We are also experiencing a career crisis.
                                                 initiative to combat childhood obesity.
  Record numbers of people are unemployed
                                                 If these changes are any indication, then we’re only at the tip
  or underemployed. In 2009, only 45% of
                                                 of the iceberg. 5 years ago these developments would have
  Americans reported being satisfied with        been unimaginable. So just think what will happen in the
  their job, and only 43% felt secure in their   next 5 or even 10 years!
  job. Whether it’s the fear of an impending
  layoff, the stress of a huge workload, or an   BECOME PART OF ThE SOLUTION
                                                 There’s a great demand for the services our graduates offer.
  unfulfilling job, more people are dissatis-
                                                 People desperately need nutrition education and high-quality
  fied and it’s taking a toll on their health    personal care to find their way back to health. That’s where
  and well-being. Are you satisfied with         you come in. The world is ready for change and we encourage
  your current job?                              you to jump onboard and start your career in nutrition!




are you ready to
make a difference?
10 | integrativenutrition.com
     (877) 730-5444
Wellness and prevention, to me,
is one of the true keys to changing
the health paradigm in this country.
First Lady Michelle obama




                             (877) 730-5444 | 11
A health Coach is a
nutrition expert,
wellness authority and
supportive mentor
  WoRKiNg AS A HEAlTH CoACH
  Are you the go-to person for nutrition advice
  at work, at home or in your community? Many
  prospective students don’t realize it, but they
  are already working as health coaches for their
  friends and family – they’re just not getting paid
  for it. We provide a structure for you to continue
  this work and get paid for your services.

  CAREER FlExiBiliTy
  Certified Health Coaches have the flexibility to
  choose where they work. Some graduates work
  at doctors’ offices, gyms or spas and some work
  from the comfort of their own home, so they can
  be closer to their children or simply to avoid
  hectic commutes. You can choose to work:
  • Full-time or part-time
  • As a complement to your current practice
  • As a supplement to your current income

  you ARE NEEDED!
  More and more scientific research shows that
  with simple diet and lifestyle changes, we could
  prevent many chronic health conditions. With
  all the tools you need to coach others to become
  healthier and happier, imagine the impact of
  this work on your friends, family, community
  and the world.




12 | integrativenutrition.com
     (877) 730-5444
I
  n our current healthcare system, almost no time is spent
  discussing daily diet and lifestyle, and that’s where you
  come into the picture. America needs well-trained pro-
  fessionals to teach people how to adopt healthier habits.

Integrative Nutrition educates our students to do just that.
People work with health coaches to achieve their goals in
areas such as weight management, food cravings, sleep, en-
ergy and digestion.

together, the health coach and client customize a plan
to upgrade the client’s nutrition and diet. Clients develop
a deeper understanding of the foods and lifestyle choices
that work best for them, and implement lasting changes
that improve their energy, balance and health.

Instead of prescribing one diet or one way of exercising,
health coaches create recommendations to fit each person.



                            GoaLS incLude

                                     FooD
                                   Cravings
                                 Coffee / Sugar
                               grocery Shopping
                                Healthy Cooking

                                  liFESTylE
                                 Relationships
                                exercise Routine
                                    Career
                                  Spirituality

                                   HEAlTH
                                   Allergies
                                    Anxiety
                                   Digestion
                                    energy
                                     Sleep
                                     Stress

                               goAl SETTiNg
                                 Weight loss
                              time Management
                            Planning for the Future




                                      (877) 730-5444 | 13
professional
training
program 2010



14 | (877) 730-5444
launch your career in
nutrition and wellness
at integrative nutrition, you’ll receive the nutrition education
and business training to start a health coaching practice.
ThE PROGRAM
Professional Training                                              PRogRAM iNCluDES
Since 1992, Integrative Nutrition has been at the forefront of   • Welcome package with your fully-
holistic nutrition education, offering comprehensive cutting-     loaded iPod, books, DVDs and
edge training in health coaching. Our new distance learning
                                                                  handouts
format allows students from all over the world to experience
our curriculum.                                                  • Audio and video lectures with
  The program allows for maximum access and flexibility,          world-class speakers
so you can balance this education with your busy lifestyle.
As a student, you’ll receive a customized iPod that is loaded    • Fast Track business training
with audio and video classes with top experts in nutrition and
wellness. Now you can build a health coaching practice at        • A certificate halfway through the
home or on-the-go.                                                program to start seeing clients

Around-the-clock Support
                                                                 • A customizable website to
No matter where you live, you’ll feel connected through           promote your practice
our Online Education Forum (OEF). As soon as you enroll,
                                                                 • Personalized business cards,
you’ll get support from our staff, faculty and your fellow
classmates. Students use the OEF to spark discussion, get         brochures and newsletters
support around health concerns and working with clients,
                                                                 • Comprehensive library of forms
and strategize business development.
  You’ll receive personal guidance from your health coach,        to set up your practice
who is a successful graduate of our program. You’ll connect
                                                                 • One-on-one health coaching
on scheduled phone sessions throughout the school year.
                                                                  throughout the school year
  Twice a month, you’ll have the opportunity to attend an
Open Session, a call led by our staff. You can ask questions,
                                                                 • 24-hour access to our Online
get support and hear about the experiences of classmates.
                                                                  Education Forum to connect

Time Requirement                                                  with fellow students
Students have up to one year to complete the program.
                                                                 • Fundamentals classes to start
You will have freedom to design your own schedule. A
typical student spends about 5-10 hours per week on the
                                                                  learning as soon as you enroll
coursework.
                                                                 • Optional live conferences

                                                                 • A free second-year program for
                                                                  students who qualify and want
                                                                  to expand their counseling and
                                                                  business skills




                                                                                                       (877) 730-5444 | 15
Virtual learning from
anywhere in the world
now you can study at home or on-the-go.
                                                   yOU ASkEd. wE LISTENEd.
 CERTiFiCATioNS                                    For 18 years, people have travelled from across the globe to
 integrative Nutrition Certificate                 attend our Professional Training Program in New York City. Over
                     Halfway through the           the years, we received countless requests from people who
                     program, you will be          wanted to participate in our program, but were not able to travel to
                                                   New York. So we committed to making our program accessible to
                     certified to start seeing
                                                   everyone with a passion for health and wellness.
                     clients. Upon graduation,
 you will receive a diploma representing your      FLExIBLE dISTANCE LEARNING
 education, knowledge and experience.              How did we do it? We loaded the lectures and curriculum from
                                                   our live classes onto a customized iPod and our Online Education
 National Certificate                              Forum (OEF). Now you can take the core curriculum from the
                     Once you graduate,            world’s largest nutrition school everywhere you go—in the car,
                                                   to the gym, on an airplane—the sky is the limit!
                     you will qualify for
                     national board certifica-
                                                   hOw IT wORkS
                     tion by the American          Getting Started: As soon as you enroll, you’ll receive a welcome
 Association of Drugless Practitioners, an         package that includes your iPod, books, DVDs and handouts.
 independent association for holistic health-      You’ll start learning with Fundamentals classes, which will
                                                   introduce you to our curriculum. You will also have your
 care professionals. For details, visit their
                                                   personalized website to customize, and over 100 different
 website at aadp.net.
                                                   dietary theories to discuss on the OEF.

 Purchase College Certificate
                                                   Modules and the iPod: Your iPod contains our curriculum broken
                        Our special partnership
                                                   down into 40 modules. You will use the iPod alongside the modules
                        with Purchase College of   on the OEF. You’ll listen to audio and video on your iPod, while the
                        The State University of    OEF contains assignments, handouts, powerpoints, additional
                        New York (SUNY) allows     resources and online discussions closely moderated by our staff.
                                                   Each module will take approximately 3 hours to complete.
 students to earn a certificate and continuing
 education units to advance their practice.
                                                   Tests: After each set of 10 modules, there will be a test that focuses
                                                   on the content of the 10 modules you have just completed. You will
                                                   take a total of 4 tests.




integrative nutrition is committed
to each student’s success.
16 | integrativenutrition.com
     (877) 730-5444
Our curriculum is designed
to support students in their
communities and at home.




                               (877) 730-5444 | 17
Our curriculum teaches
a wide variety of skills
in business, counseling,
nutrition and lifestyle choices
We teach you how to work with clients in a one-on-one setting,
and run group programs and workshops in corporations, spas,
health clubs, doctors’ offices, schools and more.
Integrative Nutriti0n covers cutting-edge nutrition concepts       Food/Mood Connection
and modern health issues that you won’t always find in a           Scientific research and personal experience both demon-
traditional nutrition program. Topics include:                     strate that what we eat affects how we think, feel and act.
                                                                   We will give you the tools so you can deconstruct why you
NUTRITION CONCEPTS                                                 feel a certain way after eating a certain food.
Bio-individuality
No one diet works for everyone. We explore different ways of       Superfoods
eating in order to create a personalized approach that is ap-      Certain foods are powerful enough to help you lower
propriate for the individual depending on their age, health, ac-   cholesterol, reduce your risk of heart disease and cancer,
tivity level, where they live, personal tastes and preferences.    and improve your mood. You will learn about the powerful,
                                                                   antioxidant-rich fruits, vegetables and whole grains that will
Primary Food                                                       boost your health and improve your mood.
We are fed not only by food but by other factors in our lives.
Healthy relationships, regular physical activity, a fulfilling     NUTRITION SCIENCE
career and a spiritual practice can fill your soul and satisfy     Our curriculum reviews science and anatomy to provide you
your hunger for life.                                              with an understanding of how our bodies function and why
                                                                   certain dietary habits work and don’t work for individuals.
Deconstructing Cravings                                            Specific topics include:
Many people believe cravings are a problem, but cravings           • Autoimmune disorders
play a critical role in understanding what the body needs. You     • Blood sugar & glucose
will learn why people desire certain foods, like chocolate,        • Digestive system
french fries and coffee, and when to give into these cravings.     • Toxins
                                                                   • Thyroid health
Crowding Out                                                       • Genetic influence on diet
Most nutrition experts give their clients a list of foods to       • Metabolism
avoid, which explains why so many people are turned off by
nutrition. Crowding out means you add more healthy food to         MOdERN hEALTh ISSUES
your diet rather than cut back on the foods you enjoy.             Health Crisis
                                                                   Rates of obesity, diabetes and cardiovascular disease con-
Energetics of Food                                                 tinue to increase. We spend an exorbitant amount of money
All food has distinct qualities and energetic properties that      on medications and operations and virtually nothing on
affect your body depending on where, when and how it’s             prevention, education and holistic health. Learn how you
grown and prepared. We will discuss different foods and            can help reverse this trend.
how growing conditions affect the way you feel.



18 | We cover it all. Find out at integrativenutrition.com
     (877) 730-5444
Food Corporations                         • Goal planning
Food corporations are big business;       • Money management                                  SaMpLe ModuLe
the fast food and restaurant indus-       • Referral building
tries generate billions of dollars in     • Registering your business
annual sales. Learn how companies         • Teaching classes
spend their advertising dollars to        • Client retention
influence the public to buy their         • Closing the deal
products.                                 • Contracts & handouts
                                          • Internet presence
Government Policies                       • Networking
Why are unhealthy foods cheaper
than healthy foods? Learn about           Health Coaching
government subsidies, campaign            You will be trained in the art of
contributions and the pros and cons       listening in order to hear your clients’
of the USDA food pyramid.                 every need and learn how to effec-
                                          tively guide them through a 6-month                                     Walter Willett MD



                                                                                     i
Hypoglycemia                              program to reach their health goals.           n this module, you’ll be introduced
Literally meaning, “low glucose           Through this training you will also
                                                                                         to our Fast track business training
levels in the blood,” this condition is   learn how to effectively run a profes-
a precursor to diabetes. A poor diet      sional health coaching business.           program. You’ll also listen to a lecture by
can cause a breakdown in the body’s       Specific topics include:                   Walter Willett MD, Chairman of Nutrition
ability to manage blood glucose, caus-    • Art of listening                         at the Harvard School of Public Health.
ing a roller coaster effect on energy.    • Beginner’s mind
                                          • Communicating about diet                 a career in health with robert notter
Organic vs. Non-Organic Foods             • Consultation demonstrations              listen: iPod audio (12 minutes)
Discover the difference between           • Counseling skills
                                                                                     Walter Willett Md
organic, non-organic commercial, and      • 6-month program
locally raised produce and how these      • Ethics of caring                         listen and watch: iPod audio and
methods affect your overall health.       • Magic of mirroring                       video (90 minutes)
                                          • Releasing emotions
Emotional Eating
                                                                                     Login to the online education Forum
                                          • Corporate wellness
Many people turn to food to heal          • Group programs                           Read: Dr. Willett’s answers to
emotional problems. This can lead to      • Coach/client relationship                student questions
overeating and unwanted weight gain.      • Working with children and teens          Share: What you learned from Dr. Willett
Explore the connection between food
                                                                                     Review: Dr. Willett’s presentation
and other life factors.                   Healthy Lifestyle
                                          You will learn to eat healthier and live   assignment
School Food                               happier with tools you gain in school,     Read: Chapter 1 from the Fast track
School food has long been blamed          so you can offer the same to your
                                                                                     Workbook and complete the exercises.
as the number one cause of child-         clients. Specific topics include:
hood obesity. You will learn about the
                                                                                     total Audio/video Content: 102 minutes
                                          • Designing your future
different programs being developed        • Family relationships
in schools and how you can make a         • Food quality & quantity
difference.                               • Self-care
                                          • Seasonal cooking
PROFESSIONAL PRACTICE                     • Achieving balance
Fast Track                                • Attitude and energy of the cook
With our business coaching and Fast       • Circle of life
Track program you will be given the       • Food selection
tools to grow your practice even after    • Healthy snacks
you graduate. Specific topics include:    • Intimacy, love, touch
• Attracting perfect clients              • Simple eating
• Elevator speech                         • Quick meals for busy people


                                                                                                            (877) 730-5444 | 19
guest speakers




                                                                               Andrew Weil MD         Deepak Chopra




                                                      Neal barnard MD            David Wolfe         Walter Willett MD




                           Sally Fallon Morell        Joel Fuhrman MD          Andrea beaman       Joy bauer MS, RD, CDN




 Joshua Rosenthal MSced       geneen Roth              Robert Notter            Howard lyman           David katz MD




  Annemarie Colbin PhD     Arthur Agatston MD    lynn goldstein MS, RD, CDN   John Douillard PhD      Mark Hyman MD




    barry Sears PhD       Michael Jacobson PhD        bernie Siegel MD        Paul Pitchford MS     Harville Hendrix PhD
                                                                                                   Helen lakelly Hunt PhD
20 | (877) 730-5444
A strong school begins
with powerful teachers
our students are inspired by experts who are at the forefront of wellness.
our distinguished speakers are the leading doctors, phds, researchers and
authorities in nutrition today. here’s a sneak peek of the topics they cover:
Andrea Beaman                                     cancer treatments and the dietary control of        plete Mind/Body Guide and Ageless Body and
A successful Integrative Nutrition graduate       hormones. He is the author of the #1 New York       Timeless Mind: The Quantum Alternative to
and author of The Whole Truth, she teaches        Times bestseller The Zone, as well as eight         Growing Old.
the art of cooking whole foods in a simple, fun   other nutrition books including Mastering the
and quick way. She was featured on Bravo’s        Zone, The Anti-Aging Zone, and The Omega            Geneen Roth
Top Chef and is host of Wise Up on Veria tele-    RX Zone.                                            A pioneer in distinguishing the link between
vision network.                                                                                       our emotions and hunger, she leads work-
                                                  Bernie Siegel MD                                    shops and retreats nationwide. She is the
Andrew Weil MD                                    A physician who embraces a philosophy of            author of seven books, including When Food
A Harvard Medical School graduate, Dr. Weil       living and dying that stands at the forefront of    Is Love and Breaking Free from Emotional Eat-
has traveled the world experiencing and           medical ethics and spiritual issues, he is the      ing. She has appeared as an expert in her field
studying healers and healing systems. He is       author of several best selling books includ-        on Oprah, NBC Nightly News, and 20/20.
a world-renowned, bestselling author. He is       ing: Love, Medicine & Miracles; Peace, Love &
founder and director of the Program in Inte-      Healing and How to Live Between Office Visits.      Harville Hendrix PhD & Helen LaKelly Hunt PhD
grative Medicine at the University of Arizona.                                                        Harville Hendrix, PhD and Helen LaKelly
                                                  David Katz MD                                       Hunt, PhD are co-creators of Imago
Annemarie Colbin PhD                              Author of the Flavor Point Diet and the Flavor-     Relationship Therapy. Harville is the author
Founder of the Natural Gourmet Institute for      Full Diet, he is an associate professor of public   of the New York Times bestseller, Getting
Health and Culinary Arts, she is an interna-      health, director of the Yale Prevention Re-         the Love You Want: A Guide for Couples.
tionally recognized health educator, author,      search Center, and associate director of nutri-     Helen is the author of Faith and Femi-
consultant, and speaker, specializing in food     tion science at the Rudd Center for Food Policy     nism. Both lecture and offer workshops on
and its effects on health. She is the author      and Obesity at Yale University. He is a medical     intimate relationships and have together
of The Whole-Food Guide to Strong Bones:          contributor for ABC News, writes a nutrition        authored eight books.
A Holistic Approach, Food and Healing, and        column for Oprah Magazine and the New York
The Natural Gourmet.                              Times, and is a renowned expert on weight           Howard Lyman
                                                  control, nutrition and preventative medicine.       A fourth-generation family farmer in Mon-
Arthur Agatston MD                                                                                    tana, former president of Earth Save, and the
A cardiologist and author of the bestselling      David Wolfe                                         activist that turned Oprah Winfrey against
South Beach Diet, which has become one            Considered by his peers to be the world author-     hamburgers, he has become a voice for
of the most popular diets worldwide, he is As-    ity on raw food nutrition, he is a passionate       family farmers.
sociate Professor of Medicine at the University   and informative speaker, and the author of the
of Miami and a pioneer in non-invasive cardiac    bestselling books Naked Chocolate and Eating        Joel Fuhrman MD
diagnostics and imaging. His goal is to educate   for Beauty. Wolfe works to locate and distribute    He is a family physician who specializes in
and empower both his patients and the public      some of the world’s highest quality raw foods.      preventing and reversing disease through
about healthy lifestyle choices and prevention.                                                       nutritional and natural methods, one of the
                                                  Deepak Chopra                                       country’s leading experts on nutritional heal-
Barry Sears PhD                                   One of the world’s greatest leaders in the field    ing and bestselling author of several books
Founder of the Zone Diet, he is a pioneer         of mind-body medicine, he founded The Cho-          including Eat For Health: Lose Weight, Keep It
in biotechnology and nutritional research,        pra Center for Wellbeing in California, integrat-   Off and Look Younger, Live Longer. Fuhrman is
developing drug-delivery systems for can-         ing the best of Western medicine with natural       also a nutritional chef and public speaker who
cer and heart patients. Dr. Sears is a former     healing traditions. Chopra has authored over        educates and motivates audiences to make
MIT researcher, holding over 12 patents for       45 books, including Perfect Health: The Com-        life-saving changes.

                                                                                                                        (877) 730-5444 | 21
Integrative Nutrition offers
a comprehensive holistic
approach to not just nutrition
but lifestyle management.
deepak chopra, Guest Speaker



22 | (877) 730-5444
John Douillard PhD                                organization that conducts innovative re-
Author of The 3-Season Diet: Body, Mind,          search in health and nutrition. He is the         JoSHuA RoSENTHAl,
and Sport; Perfect Health for Kids and The        coauthor of Restaurant Confidential and Six       PRiMARy EDuCAToR
Encyclopedia of Ayurvedic Massage. He has         Arguments for a Greener Diet.
                                                                                                                     Integrative
been teaching Ayurvedic medicine, natural
                                                                                                                     Nutrition Founder
health, fitness and nutrition internationally     Neal Barnard MD
for over twenty years.                            He is the founder of the Physicians                                and Director
                                                  Committee for Responsible Medicine (PCRM),                         Joshua Rosenthal,
Joy Bauer MS, RD, CDN                             an organization in which doctors and                               MScEd, has been
Recognized as a leading nutrition authority       laypersons work together for compassionate        working in the nutrition field for
with one of the largest and most advanced         and effective medical practices, research
                                                                                                    more than 25 years and is the
nutrition centers in the country, she is the      and health promotion. PCRM promotes
                                                                                                    driving force behind the school.
health and nutrition expert for the Today         preventative medicine and has led the way
Show, Yahoo and Self magazine and author          in reforms of federal nutrition policies.         He holds a master’s degree in
of many books including the #1 New York                                                             education with a special focus on
Times best selling Food Cures.                    Paul Pitchford MS                                 counseling. His experience spans
                                                  His landmark book, Healing with Whole             the fields of curriculum develop-
Lynn Goldstein MS, RD, CDN                        Foods: Asian Traditions and Modern
                                                                                                    ment, nutrition theories, nutri-
Graduate of Integrative Nutrition and NYU’s       Nutrition, forms the foundation of his unique
                                                                                                    tional counseling, whole foods and
clinical nutrition program, she is a registered   dietary teachings which unify Eastern and
                                                                                                    life coaching.
dietitian who developed and now runs a            Western therapies including Traditional
nutrition program at the Jay Monahan Center.      Chinese medicine, nutrition, and Tai Chi            Joshua is the primary teacher
She also has a private practice and leads         and Zen meditation. Pitchford’s work has          at Integrative Nutrition, teach-
seminars at doctors’ offices, corporations        become a primary force behind the most            ing about half of the curriculum
and medical conferences.                          fundamental, clinically effective and             and covering nutritional theories
                                                  innovative dietary movement today,
                                                                                                    and counseling techniques that he
Marion Nestle MPH, PhD                            widely known as “whole foods nutrition.”
                                                                                                    has developed. He is joined by top
Professor of Nutrition at New York University,
her research focuses on analysis of the           Robert Notter                                     leaders in the nutrition and well-
scientific, social, cultural and economic         An IIN graduate with a thriving practice in       ness fields who teach about their
factors that influence the development and        Manhattan as a business and marketing             areas of expertise.
acceptance of federal dietary guidance            coach, he shares his wealth of networking,          He includes these speakers so
policies. She is the author of Food Politics      marketing and business building knowledge
                                                                                                    that students receive an in-depth
and What to Eat.                                  as the primary teacher of Fast Track business
                                                                                                    nutrition education from leading
                                                  training program.
                                                                                                    authorities. While most programs
Mark Hyman MD
He is a leader in the emerging field of           Sally Fallon Morell                               teach one philosophy (usually
functional medicine, a combination of             She is a nationally known nutrition researcher,   based on the USDA food pyramid),
conventional and alternative medicine             community activist and the author of Nourish-     Integrative Nutrition covers all
with cutting-edge science. He is editor-in-       ing Traditions: The Cookbook that Challenges      the dietary theories.
chief of Alternative Therapies in Health and      Politically Correct Nutrition. She is also the
                                                                                                      Joshua’s teaching style is
Medicine, medical editor of Natural Solu-         founding president of the Weston A. Price
                                                                                                    revolutionary in the field of adult
tions magazine, and continues his medical         Foundation for Wise Traditions in Food,
consulting practice. He is author of several      Farming and the Healing Arts.                     education. His lectures are engag-
bestselling books including Ultrametabo-                                                            ing, thought-provoking, energizing
lism: The Simple Plan for Automatic Weight        Walter Willett MD                                 and fun. He is an insightful healer
Loss and Ultraprevention: The 6-Week Plan         Chairman of Nutrition at the Harvard School       whose simple approach allows
That Will Make You Healthy for Life.              of Public Health and a professor of medicine
                                                                                                    people to quickly and successfully
                                                  at Harvard Medical School, he is the author
                                                                                                    reach improved levels of health
Michael Jacobson PhD                              of several books, including Eat, Drink, and
He is the co-founder and Executive Director       Weigh Less.
                                                                                                    and happiness.
of the Center for Science in the Public Inter-
est, an independent consumer advocacy             Note: Speaker list subject to change.


                                                         For full bios on our speakers, visit integrativenutrition.com || 23
                                                                                                       (877) 730-5444 23
study at the only school
in the world teaching 100
different dietary theories
We teach the pros and cons of dietary theories,
so you can guide clients to find what works for them.
                                          90/10 Theory                                   Mediterranean Diet
 EvERy BoDy iS DiFFERENT                  A flexible approach to eating that strives     Based on the traditional foods of Italy and
 We are too individualistic to eat the    for eating healthy foods 90 percent of the     Greece, this diet consists mostly of fruits,
 same exact food. Ever notice that        time, and allowing 10 percent of the time      vegetables, whole grains and olive oil, and
                                          to eat whatever you desire.                    emphasizes exercise.
 men eat differently than women?
 Children, teens and adults all have
                                          Anti-Aging Diet                                Raw Food
 very different preferences. People       This diet is based on the idea that foods      Raw or living food diets are based on
 who work in an office eat differently    high in fats and sugar accelerate the aging    eating unprocessed and uncooked plant
 than those who do physical labor.        process whereas foods with antioxidants        foods.

 Our personal tastes and preferences,     like fish, fruits and vegetables are anti-
                                          inflammatory and slow the onset of aging.      South Beach Diet
 blood types, metabolic rates and
                                                                                         A low-carb diet that distinguishes the right
 genetic backgrounds influence what       Atkins Diet                                    kinds of carbohydrates and fat, while em-
 foods will and won’t nourish us.         This diet restricts carbohydrates, causing     phasizing lean proteins.
   So, when the experts say, “dairy is    the body to burn its own fat for fuel, in-
 good for you” or “fat is unhealthy,”     stead of carbohydrates.                        Traditional Chinese Medicine
                                                                                         An ancient belief system which looks at
 it’s too much of a generalization.
                                          Ayurveda                                       health holistically and uses diagnosis as a
 That’s why fad diets don’t work in the   This ancient healing system from India         way to assess overall health of the body.
 long run. They are not based on the      emphasizes eating in accordance with your
 reality that we all have different       individual body type and the seasons.          Vegetarian/Vegan Diets

 dietary needs. One person’s food is                                                     A vegetarian diet restricts eating meat.
                                          Blood Type Diet                                A vegan diet restricts the use of all animal
 another person’s poison. We call this
                                          An individualized approach to eating, de-      products.
 concept bio-individuality and we will
                                          pending on blood type, that combines an-
 teach you how to use this approach       thropology, medical history and genetics.      Wise Traditions
 with your clients.                                                                      Based on the work of Dr. Weston A. Price,
                                          Calorie Restriction                            this diet emphasizes nourishing traditional
                                          A diet that aims to extend life expectancy     foods and farm produce for optimal health.
                                          through minimal caloric intake.
                                                                                         The Zone Diet
                                          High-Carbohydrate Diets                        A diet based on regulating blood sugar
                                          This modern take on traditional diets relies   levels with a balance of carbohydrates,
                                          on whole grains, beans and vegetables.         fats and proteins at every meal, enabling
                                                                                         the body to burn fat more efficiently.
                                          Macrobiotics
                                          A philosophy based on balancing yin and
                                          yang through eating natural, whole foods.


24 | integrativenutrition.com
     (877) 730-5444
eat food. Not too much.
Mostly plants.
  Michael pollan
  author, the oMnivore’S diLeMMa




                                   (877) 730-5444 | 25
healthy relationships, regular
exercise, a fulfilling career and
a spiritual practice can satisfy
your hunger for life.
       Joshua rosenthal
       Founder and priMarY teacher




26 | (877) 730-5444
explore the whole
picture of health
the food you eat plays a critical role in your health and happiness, but
primary food truly nourishes you and makes your life extraordinary.
whAT IS PRIMARy FOOd?
We have a philosophy about food – everything we consider
                                                                    Relationships
a source of nutrition is really just a secondary source of          The quality of relationships with friends, family
nourishment. The foods you eat are secondary to all the             and coworkers can explain a lot about the quality
other aspects of life that feed you. We call these parts of life    of a person’s life. So cultivate relationships that
primary food.                                                       are healthy and supportive to you. Start to notice
  Healthy relationships, regular physical activity, a
                                                                    what relationships truly feed you in your life and
fulfilling career and a spiritual practice can fill your soul and
satisfy your hunger for life. When primary food is balanced         which relationships drain your energy.
and satiating, your life feeds you, making what you eat
secondary. Food can fill you, but it cannot fulfill you.
                                                                    Career
  For example, many people spend hours each day watching            Most people spend 8-10 hours a day, 5 days a
television and surfing the internet. You can eat all the broccoli   week at work. That adds up! Are you passionate
and brown rice in the world, but if you are isolated and lonely,    about your job and do you love the people you
you won’t be living life to the fullest. We are fed not only by     work with? If not, chances are that takes a toll on
food, but also by the energy in our lives.
                                                                    your health. Finding work you love is essential to
  We take in the experiences of life in thousands of ways. We
hunger for play, fun, touch, romance, intimacy, love, success,      living a healthy, balanced life.
art, music, adventure and spirit. All of these are essential
forms of nourishment. Everything is food.                           Spirituality
  You will become skilled in talking to clients about primary       Some people follow the spiritual path their parents
food so they can reach new levels of health and wellness.           grew up with, while others explore new traditions.
                                                                    Almost all forms of spiritual practice come down to
RATE yOUR PRIMARy FOOd
                                                                    one thing: the more we bring our individual lives
Look at the four main components of primary food:
                                                                    into alignment with the whole of existence, the
                   • Relationships
                                                                    more we feel nourished and at peace.
                   • Career
                   • Physical Activity                              Physical Activity
                   • Spirituality                                   Our bodies thrive on movement and quickly
Give each one a rating from 1-10 as you see them in your life       degenerate without it. Exercise can take simple
right now. Start to build more awareness about primary food         and modest forms, like getting off the subway or
in your life.                                                       bus one stop earlier and walking further to your
                                                                    destination. Making physical activity a simple,
                                                                    daily habit greatly increases your health and
                                                                    happiness.




                                                                                                    What feeds you?
                                                                                                                (877) 730-5444 | 27
learn how to shop, eat, cook,
speak and move in new ways
our program gets you away from your screen and into the world.
                                                 yOUR INTERACTIvE EdUCATION
  Healthy Cooking                                At Integrative Nutrition, we say that no one way of eating
  You will learn the importance of home-         is right for everyone. It’s also true that no one way of
  cooked meals. We teach you how to make         learning is right for everyone. We incorporate diverse
                                                 styles of teaching to engage all the senses, which is the
  easy, tasty meals in 20 minutes or less and
                                                 most effective way to educate adults.
  how to lead inspiring cooking classes that
                                                   Our curriculum supports visual, auditory and kinesthet-
  motivate people to cook.                       ic learners. Visual learners learn by seeing, reading, and
                                                 watching videos. Auditory learners learn by listening to
  Healthy Movement                               lectures, MP3s and conference calls. Kinesthetic learners
  We’ll demonstrate how healthy movement         learn by experience, by doing. By incorporating a variety
  can be simple, fun and rewarding. We’ll also   of teaching techniques, all types of learners can thrive in
  discuss how to support your clients, friends   this dynamic educational environment.
                                                   The program creates community and an in-person feel-
  and family to embrace physical activity.
                                                 ing in a way that no other distance learning program has
  Healthy Shopping                               achieved.
                                                   We’ve designed the curriculum so that students will
  You will receive our Healthy Shopping
                                                 have a highly interactive experience. Other online pro-
  DVD, which guides you through the secrets
                                                 grams leave students feeling isolated, stuck to their com-
  of efficient high-quality shopping. Plus,      puters. We offer an accessible format with an assortment
  we’ll teach you how to lead a health food      of learning tools: established speakers, group discussion
  store tour for your own clients.               calls, personal counseling sessions, an Online Education
                                                 Forum and a buddy system. The end result: an educated,
 “integrative Nutrition                          energized community empowered to create change.

  delivers its program in                        PLAy A CRUCIAL ROLE IN
  a manner that serves                           IMPROvING hEALTh
                                                 By sharing our knowledge with others, we truly begin
  the needs of all                               to synthesize information. As students get trained to be

  adult learners.”                               health coaches, they begin to learn how to articulate life-
                                                 changing health information, share their knowledge with
  Christine L. Persico, Dean,                    others and become a critical part of the solution to our
  School of Liberal Studies and                  healthcare crisis.
  Continuing Education, Purchase College




28 | integrativenutrition.com
     (877) 730-5444
Nutrition education is not just a
cerebral process, it’s experiential.
our curriculum supports visual, auditory and kinesthetic learners.




                                                            (877) 730-5444 | 29
I learned how to counsel others and
how to market my private practice.
      Michelle pfennighaus
      2009 Graduate




30 | (877) 730-5444
develop a successful business
with fast track training
You’ll gain confidence and get the support you need
to create a thriving practice.
BUSINESS dEvELOPMENT                     GRAdUATE SUPPORT
Fast Track Training                      Integrative Nutrition is committed
                                                                                  THE FAST TRACK PRogRAM
No other school offers so much           to free and inexpensive lifelong         Each student receives a Fast Track
support in getting you off the ground    learning for our graduates. As a         Workbook to keep them focused on
with a thriving practice. We train you   part of our community, you can stay      building their career throughout the year.
to offer a 6-month health coaching       motivated to enhance your business
                                                                                  Each chapter has content and exercises
program which includes: meeting          and personal life.
                                                                                  to help students develop their practice.
clients in one-on-one sessions,
running group events and providing       Immersion Program
                                                                                  The Fast Track program includes:
tools to support your clients to         We offer a free, optional second-
achieve their health goals. We realize   year Advanced Certificate Program,      • Step-by-step instructions on how to
that starting a business can be          where qualified students can deepen       start a practice
difficult, but we guide you every step   their studies, while they build their   • Finding and keeping clients
of the way to ensure you have all the    practice.                               • Advertising and networking
tools to create a prosperous career.                                             • Identifying your target market
                                         Lifelong Learning
                                                                                 • Working in corporate health
BUILdING BLOCkS FOR                      Our Lifelong Learning program is
yOUR PRACTICE                            a series of downloadable classes
                                                                                 • Writing press releases
We provide students with a business      aimed to keep our graduates up-to-      • Achieving work/life balance
coaching program, along with exer-       date with the most current nutrition    • Keys to economic success
cises so they have the confidence        and wellness information.               • Setting clear business goals
to become health coaches. The Fast
                                                                                 • All the paperwork you need for
Track training prepares students to
                                                                                  client sessions
step out and work with the public.
We accommodate students who are                                                  • Building a referral network
new to starting a practice and stu-                                              • Social networking
dents who want to build their exist-
ing practice.




                                                Start seeing clients while in school and
                                                     earn back the cost of your tuition.
                                                                                                              (877) 730-5444 | 31
get one-on-one attention
from your own health Coach
                                             yOUR hEALTh COACh IS yOUR
 WoRKiNg WiTH A                              AdvOCATE FOR SUCCESS
 HEAlTH CoACH                                Surrounding yourself with healthy people who support
 Having someone listen and assist            you and your goals is a powerful key to creating good
 was truly the best! At first I thought,     health. We encourage our graduates to walk their talk.
                                             In order to coach people on living a healthy lifestyle,
 what will I say during the call?
                                             you must also live one.
 But once we started our session,
                                               You will get the opportunity to choose a health coach
 I couldn’t stop talking.                    who will counsel you one-on-one throughout the year.
 Nick Oddo, 2008 Graduate                    Your health coach is your advocate for success. All
                                             counselors are graduates of the program, so they’ve
 The best part of having my own health       been in your shoes. They know what it’s like to change
 coach was having a safe haven where         diets, change careers and create new routines.
 I could really share and examine some         Your health coach will guide you to improve your

 aspects of my primary foods.                physical, mental and emotional health by modeling
                                             the approach you’ll learn in the program. They listen
 Lynn Burns, 2007 Graduate
                                             and offer space for you to process your studies. They

 I loved my health coach. She                will also provide simple recommendations and offer
                                             assistance and encouragement for your own practice
 encouraged me to take steps that
                                             once you start seeing clients of your own.
 really helped me grow my business.            All sessions take place on the phone from the comfort
 Suzy Brown, 2008 Graduate                   of your home. You are free to use the time for building
                                             your business, working on personal health issues and
 Talking to someone with an unbiased         getting more direction for your studies.
 ear was quite profound for me. I learned
 to listen from my health coach, because
 she was great at listening to me.
 Lynda Holich, 2007 Graduate

 My coach guided me in all areas of my
 life—school, relationships, health and
 business. She held me accountable for
 the goals I set in a gentle but firm way.
 Karen Childers, 2009 Graduate




With the support you need,
what’s possible for your future?
32 | integrativenutrition.com
     (877) 730-5444
trust your instincts, and know
that each change you make has
a tremendous impact on your
present and your future.




                              (877) 730-5444 | 33
                      integrativenutrition.com | 33
                              (877) 730-5444
Create your career,
develop your business
Graduates are highly respected by clients and healthcare providers;
they receive referrals and are eagerly invited to work in medical
offices, chiropractic clinics and other professional settings.
                                            yOUR PRACTICE                                  GRAdUATE SUCCESS
 CAREER iN A yEAR
                                            Building a successful health coaching          The following are a few examples of
 Integrative Nutrition’s curriculum         practice is like starting any new business.    where our graduates work today:
 offers great support to students as        It takes focused awareness, perseverance,      • Cambridge Health Alliance/
 they launch their new health coaching      commitment and motivation. We teach              Men of Color Health Initiative
                                            students how to reach their maximum            • Elite Model Management
 practices.
                                            income potential.                              • Equinox Fitness
   Why graduate with debt when you                                                         • Fruition Health
 don’t have to? At Integrative Nutrition,   FLExIBLE SChEdULE                              • Good Medicine Works
 you’ll be able to earn while you learn.    Graduates often do this work part-time,        • HealthCorps
 Students start seeing clients while        while enjoying the stability and income        • The Jena Wellness Group
                                            of their current career. Some use their        • Kripalu Center for Yoga & Health
 they’re still in school, and many even
                                            education as a way to contribute to family,    • Memorial Sloan-Kettering Cancer Center
 earn back their entire tuition before
                                            friends and others or earn extra income in     • Metagenics
 graduation.                                the evenings and on weekends. Many start       • Nutricia Consulting
   Students are trained to offer clients    with a part-time practice and see how it       • Nutrition Street
 a 6-month health coaching program.         develops. If desired, the flexibility allows   • Physicians Committee for
                                            them to gradually grow their full-time           Responsible Medicine
 Whether you want to be practicing
                                            health coaching practice. Some graduates       • Salem Sports & Spine Physical Therapy
 part-time or full-time, we help you to                                                    • Teachers College Columbia University
                                            already have a practice and this education
 set your goals so that you can earn an                                                    • Town Sports International Health Club
                                            takes it to a whole new level.
 excellent income as a health coach.                                                       • Weill Medical College of
                                                                                             Cornell University
                                            whERE TO wORk
                                                                                           • Whole Foods
                                            One of the gifts of this career path is
                                                                                           • Yale University
                                            that you choose where to work. Many
                                            graduates work in their own homes,
                                                                                           The possibilities are unlimited. You have
                                            creating a home office or coaching clients
                                                                                           the ability to shape and personalize your
                                            over the phone. Others find their own
                                                                                           practice into what works for you.
                                            office space or share office space with
                                            health practitioners such as massage
                                            therapists, acupuncturists, chiropractors
                                            or doctors. Examples of where Integrative
                                            Nutrition graduates work include:
                                            • Home                  • Natural food store
                                            • Clinical setting      • Restaurant
                                            • Rented office         • Corporation
                                            • Gym                   • School
                                            • Yoga studio           • Library
                                            • Day spa               • And more!



earn while you learn.
34 | integrativenutrition.com
     (877) 730-5444
earn exceptionaL incoMe aS a heaLth coach


                       enroLL
                Learn the fundamentals of
                     health coaching



                proGraM StartS
                 Practice health coaching
                     with classmates



                   Start SeeinG
                     cLientS
                  Earn $25-50 per hour



                     Graduate
                 Earn $75-100 per hour



                      poSt
                   Graduation
                  Earn $150+ per hour



Your opportunitieS and earninG potentiaL are unLiMited!

                                             (877) 730-5444 | 35
I got a phenomenal education
  plus business coaching all in
  one program.
         dena Smith-Givens
         2008 Graduate




  36 | (877) 730-5444
36 | integrativenutrition.com
With the best tools and
training, nothing can
hold you back
increase your visibility through customized marketing tools.
We provide each student with a wide array of        INFORMATIvE CLIENT hANdOUTS
tools to facilitate building your health coaching   We supply you with dozens of helpful,
practice. When you’re ready to work with            easy-to-read brochures for your clients on
clients, you’ll have everything you need.           topics ranging from sugar substitutes, how to
                                                    prepare leafy greens, calorie consumption and
BUSINESS CARdS                                      natural food restaurants. Clients will walk away
Your contact information is always at your          with tangible information they can reference
fingertips with personalized business cards.        between health coaching sessions.
You’ll receive 250 business cards with the
design of your choice.                              wEBSITE
                                                    Building a website is an expensive and time-
MONThLy E-NEwSLETTERS                               consuming endeavor. We provide each graduate
We provide monthly content for an e-newsletter      with a personally-branded health coaching
that you can send out to your contacts. Keeping     website so you don’t have to build your own.
clients, prospects and friends up-to-date on        As your practice develops, you can edit the
health news, recipes and your health coaching       website in a way that works best for you.
practice is easy and simple to do.


ONE-ON-ONE MENTORING
Receive your own personal Health Coach who
will guide you through the business building
process. Get support and advice during the
initial phases of growing your practice.



                                                                                        Welcome!




                                                When you’re ready to work with clients,
                                                      you’ll have everything you need.
                                                                                                       (877) 730-5444 | 37
from san francisco to
singapore, our community
of students crosses the globe.
now anyone can experience integrative nutrition
from anywhere in the world.



A
                s we spread our message to a global
                audience, the Integrative Nutrition
                community continues to grow expo-
                nentially. our community is 10,000
strong, across 47 states and 40 countries – and
counting! our students come from diverse back-
grounds including busy professionals, entrepre-
neurs, medical practitioners, and stay-at-home
moms. While the list keeps growing, they have
one thing in common: the desire to improve the
health and well-being of their families and com-
munities.

there is so much more to come as our network
expands and people embrace the need for our
training. the future of health coaching and Inte-
grative Nutrition is bright, and we’re spreading
the ripple effect like never before.

Integrative Nutrition welcomes all nationalities,
cultures, religions, academic backgrounds and
abilities. We encourage students to reach across
barriers of race, religion, gender, age and eco-
nomics. We recognize that just as different peo-
ple thrive with different ways of eating, students
flourish with a diverse educational approach and
we accommodate everyone.
Integrative Nutrition does not discriminate on the basis of
race, color, age, religion, national origin, sexual orientation,
gender identity, sex, marital status, disability or status as a
U.S. veteran.




Join the movement.
38 | integrativenutrition.com
     (877) 730-5444
We’re GoinG GLoBaL!




         Debbie Sipowicz, San Francisco, Class of 2010

Students have joined us from:
Argentina                    luxembourg
Australia                    Malta
Austria                      Mexico
bahamas                      Norway
belgium                      Portugal
bermuda                      Puerto Rico
brazil                       Saudi Arabia
Canada                       Singapore
Cayman Islands               Slovenia
China                        South Africa
Colombia                     South korea
egypt                        Spain
Finland                      Switzerland
France                       turkey
germany                      United Arab
Iceland                      emirates
Ireland                      United kingdom
Israel                       United States
Italy                        Uruguay
Japan                        virgin Islands


           Join the movement.




                            (877) 730-5444 | 39
get up close & personal with
our students and graduates
Learn how they are using their education to create their dream career.




                 GLEN COLELLO                  LydIA FITzGERALd              STEPhANIE SIEMION               dR. ShAUNNA
                 Raw Food Café Owner           Health Coach,                 Health Coach                    MENARd
                 West Haven, CT                You Can Thrive!               New York                        Radiologist
                 Class of 2005                 New York, NY                  Class of 2010                   Toronto, Canada
                 When Glen was working         Class of 2006                 Stephanie was working at a      Class of 2009
                 at the Boys & Girls Club,     You Can Thrive! is a non-     large corporate bank when       As a busy doctor and
                 he began exploring health     profit that provides free     she signed up for the Pro-      mother to four sons, Dr.
                 and wellness and started      and low-cost support to       fessional Training program.     Menard understands the
                 achieving better health.      help women diagnosed          She had been looking for a      challenges of achieving
                 He shared what he was         with breast cancer to         new career where she could      and maintaining a healthy
                 learning with the kids. His   have a better quality of      utilize her people skills and   lifestyle. However, she’s
                 boss approached him and       life. Lydia Fitzgerald is a   learn more about nutrition.     found that you can have
                 said that since he didn’t     volunteer that provides       “I had a somewhat               it all: health, family and
                 have a degree in nutrition    health coaching and           negative association with       career. Dr. Menard was
                 he wasn’t allowed to tell     support to women who          online learning programs.       deeply troubled by the
                 the kids what to eat. His     have been diagnosed           I felt they were disengaging    suffering of her patients.
                 desire to teach the kids      with breast cancer.           and impersonal. But this        She saw people late in
                 created a need to be          “ The feeling of mutual       program completely blew         the stage of disease and
                 certified. “I met some of     support the students          my mind. The way the pro-       desperately wished she
                 the most important people     had for one another was       gram is set up, we are con-     could have a greater
                 in my life at IIN. The        palpable at all times,        nected and supported while      positive impact on their
                 school also encouraged        in every class session.       learning new, thought-pro-      health. This journey led
                 me to continue building       The vast variety of           voking and exciting infor-      her to IIN. “I now work
                 community and support         dietary and wellness          mation. They accommodate        with individual clients,
                 my own community. The         theories presented            everyone’s learning styles      run a weight loss group
                 continued support for         during the program truly      with multiple approaches to     and lead workshops at a
                 the alumni is absolutely      expanded my knowledge         a subject and extra support,    community club. Now as
                 amazing. I eventually         and helped me gain a          if needed. This course can      the Chair of Public Health,
                 opened Connecticut’s          new perspective on my         be a wonderful supplement       I plan to use this position
                 only all raw foods café.”     own state of health           to anyone’s lifestyle or a      to spread the healthy
                                               and wellness, past and        complete career transfor-       message and effect some
                                               present.”                     mation.”                        real change.”




     (877) 730-5444
40 | Read more Success Stories at integrativenutrition.com
“constant support from
                                                            the integrative nutrition
                                                                    community helped
                                                                  me stabilize my life.
PRESTON EPhRAIM
Health Coach
                              CRISTINA
                              FERRARI, Phd                    it’s like having a whole
Bermuda
Class of 2009
                              Health Coach
                              Italy                            bunch of coaches who
                                                                don’t leave your side.”
Prior to IIN, Preston         Class of 2009
owned a fitness company       Cristina’s passion for
but was not happy.            wellness grew out of her            nyakya Brown, new York, 2004 Graduate
While searching in            need to solve personal
various avenues for the       health challenges.
healthier and happier life,   Her formal interest
he met a health coach.        in healing began with her
She referred him to           studies in pharmaceutical
Integrative Nutrition.        science at the University
“My experience was            of Padua, Italy and the
an abundance of love,         University of Bonn,
support and community.        Germany. She continued
It was difficult for me       her studies in
to transition from an         in the field of drug design
occupation that was           and earned her PhD in
secure into the unknown.      Medicinal Chemistry.
But the school supported      Her intuitive questioning
me to build confidence        of conventional medicine
from within. During the       opened a pathway to
transition, I learned how     holistic health care.
to best feed myself which     “I love the school as it
gave me more energy. Once     gave me the ability to
confident, healthy and        create my unique blend
happy, I attracted people     of scientific knowledge
from multiple areas of the    and intuition. I loved
world and they became         exploring all different
clients. I work with CEO’s,   options and theories.”
doctors, principles,
attorneys, accountants,
college students, married
couples, and a pregnant
mom.”




                                                                         You could be our
                                                                       next success story!
                                                                                    (877) 730-5444 | 41
Watch out world,
our business training empowers graduates to start their
health coaching practice...and so much more!

                                                                           TERRy wALTERS
                                                                                      Clean Food
                                                                                      terrywalters.net
                                                                                      Class of 2001
                                                                           Clean Food is a seasonal guide to eating
                                                                           close to the source. It’s filled with delicious
                                                                           recipes to prepare from whole, minimally
                                                                           processed foods that can improve your
                                                                           health and your future.




                          JUSTIN BAUMGARTNER                               ELIzABETh STEIN
                                     Laughing Giraffe                                 Purely Elizabeth
                                     thelaughinggiraffe.com                           purelyelizabeth.com
                                     Class of 2006                                    Class of 2008
                          Laughing Giraffe’s mission is to provide         Purely Elizabeth is a line of gluten-free
                          nutrient-dense, minimally-processed snack        baking mixes using nutritious whole grains
                          foods. Laughing Giraffe believes that too much   and superfoods (hemp, flax and chia seeds),
                          of our food is made in huge factories, and the   free of sugar, dairy, wheat and gluten. Purely
                          energy that goes into making your food is as     Elizabeth was recognized as the “Sweetest
                          important as the ingredients themselves.         Thing” by Daily Candy in 2009.


42 | integrativenutrition.com
     (877) 730-5444
here we come!


                                                            JAREd kOCh
                                                                      Clean Plates NYC
 JENNIFER LOvE & hEAThER kENzIE
                                                                      cleanplatesnyc.com
                        Nibmor
                                                                      Class of 2005
                        nibmor.com
                                                            Eating out doesn’t have to be unhealthy! Clean Plates
                        Class of 2009
                                                            NYC is an essential guide to the healthiest and tastiest
 Classmates Jennifer and Heather teamed up
                                                            restaurants in Manhattan. This handy book features
 to create Nibmor. Their organic chocolate
                                                            restaurants serving local, organic, sustainable and
 has no refined sugar, dairy, gluten or
                                                            delicious food.
 GMO. They make small batches to ensure
 perfection. The result? A simple, healthy
 and delicious chocolate bar.




 MIChELLE PFENNIGhAUS                                       ALEx JAMIESON
            Featured in documentary                                    Living Vegan for Dummies
            lemonademovie.com                                          amazon.com
            Class of 2009                                              Class of 2004
 Michelle was at a crossroads when she was laid off         Alex Jamieson, featured in the documentary Super
 from her advertising job in 2008. She enrolled in          Size Me, is the author of Living Vegan for Dummies.
 Integrative Nutrition, and started her business Find       This practical guide explains how to create a balanced,
 Your Balance, where she offers holistic health coaching    nutritious vegan diet.
 and yoga instruction. Her story is featured in the docu-
 mentary Lemonade, about 16 advertising professionals
 who were laid off and pursued their dream jobs.

                                                                                              (877) 730-5444 | 43
working with clients




44 | (877) 730-5444
the personal attention
you give each client will
transform their life
With your assistance, clients can significantly improve eating habits,
become more physically fit, deepen relationships and love their life.
Redefining Health                                 Conquering Multiple Issues                         Accepting Body Issues
“I thought I already knew a lot about nutrition   “I came to Andrea because I was suffering          “I have never felt comfortable about my
and healthy living. I was surprised at how        from a list of issues which included: OCD,         weight and as a result have been on every
much I learned in just one month. At the          depression, addiction to ADD medication,           diet out there. I was fed up with losing and
end of our program I feel that Aundrea not        anorexia and anxiety. Through our work             gaining, losing and gaining and wanted to
only reinforced and reminded me of some           together, I was able to get off my medication,     change the way I ate for life. Julie’s plan has
food wisdom, but also introduced me to new        and dramatically change my diet. I                 totally transformed my outlook on food, my
ideas and foods that definitely broadened my      experience less anxiety and I am not afraid of     body and what eating healthy means. This
outlook and literally left me hungry for more.”   food anymore! Andrea introduced delicious,         is the first time in my life that I don’t think
Maggie worked with Aundrea Tucker,                nutritious foods into my diet. I developed         about my weight but think more about the
Charlotte, NC                                     a love for food and don’t feel overwhelmed         foods I eat. This is the best I have felt in
                                                  when I walk in the produce aisle anymore.          my entire life; from the inside-out and it’s
Gaining Awareness                                 Joe worked with Andrea Moss,                       all because of Julie!”
“I am grateful to have worked with Ameet.         New York, NY                                       Barbara worked with Julie Hanagan,
He helped me discover how food makes me                                                              Groton, MA
feel – mentally, physically and emotionally.      Emotional Eating
In the process I discovered a diet that works     “This has definitely been a huge learning          Developing an Exercise Routine
for me. He opened my world to a more natural      experience for me. Not only from trying foods      “Over the last year, I have lost 30 pounds
and simple view of food, relaxation,              I had never heard of, but also in learning how     and continue to lose and I have developed
relationships and life.”                          what’s going on in your life affects what you      a fun daily exercise regimen. Much more
Cindy worked with Ameet Maturu,                   eat. It’s all very connected. Realizing I had my   importantly, Larry has helped me to
Brooklyn, NY                                      afternoon bag of chips because I was angry         develop tools to cultivate fitness, vitality
                                                  and wanted control over something was a            and deep joy for the rest of my life.”
Weight Loss that Lasts                            huge learning moment. What I enjoyed the           George worked with Larry Rogowsky,
“You have made me realize that I truly need       most is that Dave doesn’t preach to you what       New York, NY
to start caring about myself – because I’m        healthy eating can do for you—he lets you
worth it! I know I will conquer my obesity.       discover it for yourself during your sessions.
My husband is very happy that I’m bicycling       I have seen the most drastic change in my
with him and I enjoy our time together. You       mood. I was always a pretty happy guy, but
have opened my mind in so many positive           now I feel much more balanced.”
ways I can’t thank you enough for your            Jason worked with Dave Tyler,
understanding, caring and compassion.”            Ridgefield, CT
A. L. worked with Peg Doyle,
Norwood, MA




                                                                                                      Whose life do you
                                                                                                       want to impact?
                                                                                                                        (877) 730-5444 | 45
Nutrition School Program Catalog 2010
Nutrition School Program Catalog 2010
Nutrition School Program Catalog 2010
Nutrition School Program Catalog 2010
Nutrition School Program Catalog 2010
Nutrition School Program Catalog 2010
Nutrition School Program Catalog 2010

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Nutrition School Program Catalog 2010

  • 1. Professional Training Program 2010 Launch an exciting new career in nutrition Study with the world’s leading experts Become a certified health coach Graduates earn up to Andrew Weil MD Deepak Chopra Mark Hyman MD Joshua Rosenthal MScEd $150 an hour Director of Integrative World leader in the field Author of Ultraprevention Founder and Director, Medicine, Univ. of Arizona of mind-body medicine and Ultrametabolism Integrative Nutrition Work with paying clients during the program 10,000 Sally Fallon Morell Arthur Agatston MD David Wolfe Barry Sears PhD Founder, Weston A. Price Author of The Authority on superfoods Author of StudentS & Foundation South Beach Diet and raw foods nutrition The Zone Diet GraduateS in over 40 countrieS Joy Bauer MS, RD, CDN David Katz MD Walter Willett MD Andrea Beaman Nutrition expert for Director, Yale Prevention Chair of Nutrition, Harvard Natural foods expert The Today Show Research Center School of Public Health featured on Top Chef (877) 730-5444 | 1
  • 2. Welcome to the future of nutrition W hen I started Integrative Nutrition get compensated for what you love doing? You might be looking at almost 20 years ago, I was just one our school because you’re worried about the stability of your job, person with a simple idea that if or maybe you’re unsatisfied by your current work. Well, this is your I could change what people ate, chance to launch a meaningful career and join our thousands of I could help change the world. I graduates who are making a living doing what they love and helping started with a small classroom of educate others on the importance of daily diet and lifestyle. excited students who shared my vision. We saw a big challenge I invite you to look through this catalog and see how the education ahead of us. and training at Integrative Nutrition can help you reinvent your life. The health movement has come into its own since then. Articles Our Admissions Advisors are available to talk, listen and prepare about food and health are on the cover of major magazines. The you for a powerful education that will open new and exciting White House has an organic vegetable garden. Schools are ban- opportunities for your future. ning soda machines and bake sales. Whole Foods Market is now Many of our students say, “I’ve read the catalog from cover to the world’s largest retailer of natural and organic foods. People are cover and knew I had to come to Integrative Nutrition.” We invite catching on and becoming more aware. What was once considered you to be one of them. alternative is now becoming part of the mainstream approach. Wishing you a year of great opportunity, Last year, we launched distance learning, allowing students from all over the world to experience our program. As we spread our message to a global audience, our community has grown expo- nentially. We are now 10,000 strong, with students and graduates in 47 states and 40 countries. Joshua Rosenthal, MScEd I’m not surprised. Anywhere you go people need and want to talk Integrative Nutrition Founder, about their health. You know this probably as much as I do. And Director and Primary Teacher you’re most likely the go-to person for nutrition advice and love helping others even if you’re not getting paid for it. But why not We WelCoMe YoUR FeeDbACk. We INvIte YoUR qUeStIoNS, CoMMeNtS AND SUggeStIoNS. eMAIl FeeDbACk@INtegRAtIveNUtRItIoN.CoM 2 | (877) 730-5444
  • 3. Our mission is to play a crucial role in improving health and happiness in America, and through that process, create a ripple effect that transforms the world. (877) 730-5444 | 3
  • 4. Integrative Nutrition trains students how to give good advice about nutrition, how to deliver it well and how to make it stick. david Katz Md, Yale School of Medicine & Guest Speaker 4 | (877) 730-5444
  • 5. You’ve come to the right place each year, our graduates go on to impact countless lives, creating a ripple effect around the world. CONteNts ABOUT US 2 letter From our Founder 3 Mission Statement 6 A Dozen Differences 9 Food Pyramid & Philosophy 10 Current Health Crisis 12 What is a Health Coach? PROFESSIONAL TRAINING 15 launch Your Career 16 Distance learning 18 Curriculum 21 guest Speakers 24 Dietary theories 27 Primary Food 28 educational theory 31 business Development 32 Personal Health Coach 34 Working as a Health Coach 35 Financial Potential of Health Coaching 37 Marketing tools 38 Student Diversity IMPACT & ENROLLMENT 40 graduate Success Stories 42 beyond Health Coaching 45 Client Success Stories 46 Nutrition trends 47 In the Community 49 Circle of life 50 enrollment & tuition CATAlog TEAM suzANNe BOOthBY, KAreN ChIlders, KerrY MONAghAN ANd JeNNIfer VAlle. desIgN ANd prOduCtION BY luMINArY puBlIshINg, INC. (877) 730-5444 | 5
  • 6. A dozen differences We are not your ordinary nutrition school. Find out what sets us apart, and how this education will allow you to make a huge difference. 1. CAREER IN A yEAR 8. A hOLISTIC APPROACh Looking for a career change? The accelerated pace of Our approach focuses on lifestyle factors that create our program allows you to start a new career in nutrition optimal health: relationships, career, physical activity in less than a year. and spirituality. You will encourage your clients to look at these aspects as a form of nutrition, a way to feed 2. FLExIBLE LEARNING themselves at a much deeper level than food. This program fits seamlessly into your life. You can continue working, and you won’t need to take 9. ThE FUTURE OF NUTRITION prerequisite courses or take out expensive loans. This program provides an education based on prevention, solid nutrition counseling and high-quality 3. PERSONAL GUIdANCE personal care. We are in the midst of a health crisis. You will choose a health coach of your very own to Join a group that’s dedicated to transforming health counsel you one-on-one throughout the school year. and happiness across the world. 4. BUSINESS SUPPORT 10. EARN whILE yOU LEARN You’ll get step-by-step business training to create and You will begin practicing health coaching with fellow run a successful practice when you graduate. students immediately, and start seeing clients halfway through the program. Our students take on paying 5. yOUR OwN IPOd clients while they are in school, and some even earn No distance learning program has done this before! You back their entire tuition before graduation. receive a customized iPod loaded with classes, so you can study anywhere, anytime. 11. A SUPPORTIvE NETwORk You’ll join a network of 10,000 students and graduates, 6. wORLd-FAMOUS GUEST SPEAkERS who are committed to improving the health of their Your iPod features lectures from the world’s leaders family, friends and communities. Imagine how much we in nutrition and wellness. From authors to doctors to can accomplish together! inspirational speakers, you’ll learn from the best of the best. They will be an important resource during your 12. GET STARTEd NOw education and beyond. At other schools, you have to wait for classes to start. Our program begins as soon as you enroll. When you 7. OvER 100 dIETARy ThEORIES enroll, you receive your iPod, start learning with Unlike most nutrition programs, we go beyond the Fundamentals classes, and connect with students and USDA food pyramid and teach you more than 100 staff on live calls and the Online Education Forum. different dietary theories. You’ll be trained to help What are you waiting for? clients discover what way of eating works best for them. are you ready to become a part of the future of nutrition? 6 | integrativenutrition.com (877) 730-5444
  • 7. Integrative Nutrition teaches the new ambassadors of wellness to have an impact on the health of our nation. Walter Willett Md GueSt SpeaKer (877) 730-5444 | 7
  • 8. Change your diet and dramatically reduce the risk of cancer, diabetes, heart disease and obesity. t. colin campbell phd author, the china StudY 8 | (877) 730-5444
  • 9. food changes everything not long ago, people simply knew what to eat. they ate what was local, seasonal and healthy. NUTRITION TOdAy The world of nutrition has become incredibly complex. the iin Food pYraMid We’re constantly hearing about new studies proclaiming the health benefits of a certain food: one day dairy is good for you, the next day it’s bad. It’s the same with coffee, red wine and eating meat. With so much conflicting information about food and so many choices in the supermarket, it’s no surprise people are confused. The food industry doesn’t make our job as consumers any easier. Have you ever noticed that unhealthy foods are cheaper and more accessible than healthy foods? Why is it easier to buy sugary, processed snacks than local, organic produce? Good nutrition is straightforward and simple, yet in America public nutrition policy has been dictated by a corporate agenda to maximize profits. What did we end up with? Confusing dietary advice, a marketplace saturated with low-quality food and a population of sick, overweight people. We can do better. We must recognize the fundamental relationship between poor nutrition and the lamentable state of the public’s health. What we eat makes a huge difference; yet very few doctors, corporations or politicians stand for this truth. our food pyramid focuses on ThE INTEGRATIvE NUTRITION FOOd PyRAMId nourishing food and lifestyle choices. Adapted from the USDA Pyramid, this version emphasizes the importance of high-quality vegetables, fruits, complex carbohydrates, proteins, healthy fats and water. To com- plete the picture, the pyramid is surrounded with lifestyle factors that create optimal health: relationship, career, physical activity and spirituality. What if our government subsidized fruits and vegetables instead of meat, milk and sugar? (877) 730-5444 | 9
  • 10. the growing health crisis chronic diseases are the epidemic of our generation, and we need trained coaches to support people to find their way to better health. ChANGE IS COMING HEAlTH CRiSiS Our world is in the midst of a massive shift – people are waking America spends more than $2.5 trillion up to the importance of whole foods, sustainable choices and a year on healthcare, so you would think preventative healthcare. Check out these developments from the past year: we would be the shining example of health and happiness throughout the world. Yet, February 2009 Wouldn’t it be a lot easier to eat whole grains, chronic diseases are the epidemic of our fruits and vegetables than go in for quadruple bypass surgery? Dr. Andrew Weil, Dr. Mehmet Oz, Dr. Dean Ornish and Dr. Mark generation. Hyman testified before the U.S. Senate about shifting our • In 1980, less than 50% of Americans healthcare efforts from disease intervention to health promotion. were overweight; today that number is March 2009 Dr. Mehmet Oz spoke on CNN about the need for more than 65% and growing. health coaches in America. • 80% of preventable disease risk factors June 2009 Food documentaries Food Inc. and Fresh opened in are influenced by behaviors like smoking, theaters, affecting the way millions of people think about health over-eating, poor diet or lack of exercise. and nutrition. People are hungry for change! • One-third of all children today will October 2009 The healthcare debate gets national attention. eventually suffer from diabetes. CBS News reports: “Chronic diseases such as obesity, hyperten- • By 2020, it is estimated that half of all sion, and diabetes wreck our quality of life and cost a fortune. In Americans will have a chronic disease. recent years, a new and intriguing concept has emerged in the prevention and treatment of chronic illness: the health coach.” CAREER CRiSiS January 2010 First Lady Michelle Obama announced a major We are also experiencing a career crisis. initiative to combat childhood obesity. Record numbers of people are unemployed If these changes are any indication, then we’re only at the tip or underemployed. In 2009, only 45% of of the iceberg. 5 years ago these developments would have Americans reported being satisfied with been unimaginable. So just think what will happen in the their job, and only 43% felt secure in their next 5 or even 10 years! job. Whether it’s the fear of an impending layoff, the stress of a huge workload, or an BECOME PART OF ThE SOLUTION There’s a great demand for the services our graduates offer. unfulfilling job, more people are dissatis- People desperately need nutrition education and high-quality fied and it’s taking a toll on their health personal care to find their way back to health. That’s where and well-being. Are you satisfied with you come in. The world is ready for change and we encourage your current job? you to jump onboard and start your career in nutrition! are you ready to make a difference? 10 | integrativenutrition.com (877) 730-5444
  • 11. Wellness and prevention, to me, is one of the true keys to changing the health paradigm in this country. First Lady Michelle obama (877) 730-5444 | 11
  • 12. A health Coach is a nutrition expert, wellness authority and supportive mentor WoRKiNg AS A HEAlTH CoACH Are you the go-to person for nutrition advice at work, at home or in your community? Many prospective students don’t realize it, but they are already working as health coaches for their friends and family – they’re just not getting paid for it. We provide a structure for you to continue this work and get paid for your services. CAREER FlExiBiliTy Certified Health Coaches have the flexibility to choose where they work. Some graduates work at doctors’ offices, gyms or spas and some work from the comfort of their own home, so they can be closer to their children or simply to avoid hectic commutes. You can choose to work: • Full-time or part-time • As a complement to your current practice • As a supplement to your current income you ARE NEEDED! More and more scientific research shows that with simple diet and lifestyle changes, we could prevent many chronic health conditions. With all the tools you need to coach others to become healthier and happier, imagine the impact of this work on your friends, family, community and the world. 12 | integrativenutrition.com (877) 730-5444
  • 13. I n our current healthcare system, almost no time is spent discussing daily diet and lifestyle, and that’s where you come into the picture. America needs well-trained pro- fessionals to teach people how to adopt healthier habits. Integrative Nutrition educates our students to do just that. People work with health coaches to achieve their goals in areas such as weight management, food cravings, sleep, en- ergy and digestion. together, the health coach and client customize a plan to upgrade the client’s nutrition and diet. Clients develop a deeper understanding of the foods and lifestyle choices that work best for them, and implement lasting changes that improve their energy, balance and health. Instead of prescribing one diet or one way of exercising, health coaches create recommendations to fit each person. GoaLS incLude FooD Cravings Coffee / Sugar grocery Shopping Healthy Cooking liFESTylE Relationships exercise Routine Career Spirituality HEAlTH Allergies Anxiety Digestion energy Sleep Stress goAl SETTiNg Weight loss time Management Planning for the Future (877) 730-5444 | 13
  • 15. launch your career in nutrition and wellness at integrative nutrition, you’ll receive the nutrition education and business training to start a health coaching practice. ThE PROGRAM Professional Training PRogRAM iNCluDES Since 1992, Integrative Nutrition has been at the forefront of • Welcome package with your fully- holistic nutrition education, offering comprehensive cutting- loaded iPod, books, DVDs and edge training in health coaching. Our new distance learning handouts format allows students from all over the world to experience our curriculum. • Audio and video lectures with The program allows for maximum access and flexibility, world-class speakers so you can balance this education with your busy lifestyle. As a student, you’ll receive a customized iPod that is loaded • Fast Track business training with audio and video classes with top experts in nutrition and wellness. Now you can build a health coaching practice at • A certificate halfway through the home or on-the-go. program to start seeing clients Around-the-clock Support • A customizable website to No matter where you live, you’ll feel connected through promote your practice our Online Education Forum (OEF). As soon as you enroll, • Personalized business cards, you’ll get support from our staff, faculty and your fellow classmates. Students use the OEF to spark discussion, get brochures and newsletters support around health concerns and working with clients, • Comprehensive library of forms and strategize business development. You’ll receive personal guidance from your health coach, to set up your practice who is a successful graduate of our program. You’ll connect • One-on-one health coaching on scheduled phone sessions throughout the school year. throughout the school year Twice a month, you’ll have the opportunity to attend an Open Session, a call led by our staff. You can ask questions, • 24-hour access to our Online get support and hear about the experiences of classmates. Education Forum to connect Time Requirement with fellow students Students have up to one year to complete the program. • Fundamentals classes to start You will have freedom to design your own schedule. A typical student spends about 5-10 hours per week on the learning as soon as you enroll coursework. • Optional live conferences • A free second-year program for students who qualify and want to expand their counseling and business skills (877) 730-5444 | 15
  • 16. Virtual learning from anywhere in the world now you can study at home or on-the-go. yOU ASkEd. wE LISTENEd. CERTiFiCATioNS For 18 years, people have travelled from across the globe to integrative Nutrition Certificate attend our Professional Training Program in New York City. Over Halfway through the the years, we received countless requests from people who program, you will be wanted to participate in our program, but were not able to travel to New York. So we committed to making our program accessible to certified to start seeing everyone with a passion for health and wellness. clients. Upon graduation, you will receive a diploma representing your FLExIBLE dISTANCE LEARNING education, knowledge and experience. How did we do it? We loaded the lectures and curriculum from our live classes onto a customized iPod and our Online Education National Certificate Forum (OEF). Now you can take the core curriculum from the Once you graduate, world’s largest nutrition school everywhere you go—in the car, to the gym, on an airplane—the sky is the limit! you will qualify for national board certifica- hOw IT wORkS tion by the American Getting Started: As soon as you enroll, you’ll receive a welcome Association of Drugless Practitioners, an package that includes your iPod, books, DVDs and handouts. independent association for holistic health- You’ll start learning with Fundamentals classes, which will introduce you to our curriculum. You will also have your care professionals. For details, visit their personalized website to customize, and over 100 different website at aadp.net. dietary theories to discuss on the OEF. Purchase College Certificate Modules and the iPod: Your iPod contains our curriculum broken Our special partnership down into 40 modules. You will use the iPod alongside the modules with Purchase College of on the OEF. You’ll listen to audio and video on your iPod, while the The State University of OEF contains assignments, handouts, powerpoints, additional New York (SUNY) allows resources and online discussions closely moderated by our staff. Each module will take approximately 3 hours to complete. students to earn a certificate and continuing education units to advance their practice. Tests: After each set of 10 modules, there will be a test that focuses on the content of the 10 modules you have just completed. You will take a total of 4 tests. integrative nutrition is committed to each student’s success. 16 | integrativenutrition.com (877) 730-5444
  • 17. Our curriculum is designed to support students in their communities and at home. (877) 730-5444 | 17
  • 18. Our curriculum teaches a wide variety of skills in business, counseling, nutrition and lifestyle choices We teach you how to work with clients in a one-on-one setting, and run group programs and workshops in corporations, spas, health clubs, doctors’ offices, schools and more. Integrative Nutriti0n covers cutting-edge nutrition concepts Food/Mood Connection and modern health issues that you won’t always find in a Scientific research and personal experience both demon- traditional nutrition program. Topics include: strate that what we eat affects how we think, feel and act. We will give you the tools so you can deconstruct why you NUTRITION CONCEPTS feel a certain way after eating a certain food. Bio-individuality No one diet works for everyone. We explore different ways of Superfoods eating in order to create a personalized approach that is ap- Certain foods are powerful enough to help you lower propriate for the individual depending on their age, health, ac- cholesterol, reduce your risk of heart disease and cancer, tivity level, where they live, personal tastes and preferences. and improve your mood. You will learn about the powerful, antioxidant-rich fruits, vegetables and whole grains that will Primary Food boost your health and improve your mood. We are fed not only by food but by other factors in our lives. Healthy relationships, regular physical activity, a fulfilling NUTRITION SCIENCE career and a spiritual practice can fill your soul and satisfy Our curriculum reviews science and anatomy to provide you your hunger for life. with an understanding of how our bodies function and why certain dietary habits work and don’t work for individuals. Deconstructing Cravings Specific topics include: Many people believe cravings are a problem, but cravings • Autoimmune disorders play a critical role in understanding what the body needs. You • Blood sugar & glucose will learn why people desire certain foods, like chocolate, • Digestive system french fries and coffee, and when to give into these cravings. • Toxins • Thyroid health Crowding Out • Genetic influence on diet Most nutrition experts give their clients a list of foods to • Metabolism avoid, which explains why so many people are turned off by nutrition. Crowding out means you add more healthy food to MOdERN hEALTh ISSUES your diet rather than cut back on the foods you enjoy. Health Crisis Rates of obesity, diabetes and cardiovascular disease con- Energetics of Food tinue to increase. We spend an exorbitant amount of money All food has distinct qualities and energetic properties that on medications and operations and virtually nothing on affect your body depending on where, when and how it’s prevention, education and holistic health. Learn how you grown and prepared. We will discuss different foods and can help reverse this trend. how growing conditions affect the way you feel. 18 | We cover it all. Find out at integrativenutrition.com (877) 730-5444
  • 19. Food Corporations • Goal planning Food corporations are big business; • Money management SaMpLe ModuLe the fast food and restaurant indus- • Referral building tries generate billions of dollars in • Registering your business annual sales. Learn how companies • Teaching classes spend their advertising dollars to • Client retention influence the public to buy their • Closing the deal products. • Contracts & handouts • Internet presence Government Policies • Networking Why are unhealthy foods cheaper than healthy foods? Learn about Health Coaching government subsidies, campaign You will be trained in the art of contributions and the pros and cons listening in order to hear your clients’ of the USDA food pyramid. every need and learn how to effec- tively guide them through a 6-month Walter Willett MD i Hypoglycemia program to reach their health goals. n this module, you’ll be introduced Literally meaning, “low glucose Through this training you will also to our Fast track business training levels in the blood,” this condition is learn how to effectively run a profes- a precursor to diabetes. A poor diet sional health coaching business. program. You’ll also listen to a lecture by can cause a breakdown in the body’s Specific topics include: Walter Willett MD, Chairman of Nutrition ability to manage blood glucose, caus- • Art of listening at the Harvard School of Public Health. ing a roller coaster effect on energy. • Beginner’s mind • Communicating about diet a career in health with robert notter Organic vs. Non-Organic Foods • Consultation demonstrations listen: iPod audio (12 minutes) Discover the difference between • Counseling skills Walter Willett Md organic, non-organic commercial, and • 6-month program locally raised produce and how these • Ethics of caring listen and watch: iPod audio and methods affect your overall health. • Magic of mirroring video (90 minutes) • Releasing emotions Emotional Eating Login to the online education Forum • Corporate wellness Many people turn to food to heal • Group programs Read: Dr. Willett’s answers to emotional problems. This can lead to • Coach/client relationship student questions overeating and unwanted weight gain. • Working with children and teens Share: What you learned from Dr. Willett Explore the connection between food Review: Dr. Willett’s presentation and other life factors. Healthy Lifestyle You will learn to eat healthier and live assignment School Food happier with tools you gain in school, Read: Chapter 1 from the Fast track School food has long been blamed so you can offer the same to your Workbook and complete the exercises. as the number one cause of child- clients. Specific topics include: hood obesity. You will learn about the total Audio/video Content: 102 minutes • Designing your future different programs being developed • Family relationships in schools and how you can make a • Food quality & quantity difference. • Self-care • Seasonal cooking PROFESSIONAL PRACTICE • Achieving balance Fast Track • Attitude and energy of the cook With our business coaching and Fast • Circle of life Track program you will be given the • Food selection tools to grow your practice even after • Healthy snacks you graduate. Specific topics include: • Intimacy, love, touch • Attracting perfect clients • Simple eating • Elevator speech • Quick meals for busy people (877) 730-5444 | 19
  • 20. guest speakers Andrew Weil MD Deepak Chopra Neal barnard MD David Wolfe Walter Willett MD Sally Fallon Morell Joel Fuhrman MD Andrea beaman Joy bauer MS, RD, CDN Joshua Rosenthal MSced geneen Roth Robert Notter Howard lyman David katz MD Annemarie Colbin PhD Arthur Agatston MD lynn goldstein MS, RD, CDN John Douillard PhD Mark Hyman MD barry Sears PhD Michael Jacobson PhD bernie Siegel MD Paul Pitchford MS Harville Hendrix PhD Helen lakelly Hunt PhD 20 | (877) 730-5444
  • 21. A strong school begins with powerful teachers our students are inspired by experts who are at the forefront of wellness. our distinguished speakers are the leading doctors, phds, researchers and authorities in nutrition today. here’s a sneak peek of the topics they cover: Andrea Beaman cancer treatments and the dietary control of plete Mind/Body Guide and Ageless Body and A successful Integrative Nutrition graduate hormones. He is the author of the #1 New York Timeless Mind: The Quantum Alternative to and author of The Whole Truth, she teaches Times bestseller The Zone, as well as eight Growing Old. the art of cooking whole foods in a simple, fun other nutrition books including Mastering the and quick way. She was featured on Bravo’s Zone, The Anti-Aging Zone, and The Omega Geneen Roth Top Chef and is host of Wise Up on Veria tele- RX Zone. A pioneer in distinguishing the link between vision network. our emotions and hunger, she leads work- Bernie Siegel MD shops and retreats nationwide. She is the Andrew Weil MD A physician who embraces a philosophy of author of seven books, including When Food A Harvard Medical School graduate, Dr. Weil living and dying that stands at the forefront of Is Love and Breaking Free from Emotional Eat- has traveled the world experiencing and medical ethics and spiritual issues, he is the ing. She has appeared as an expert in her field studying healers and healing systems. He is author of several best selling books includ- on Oprah, NBC Nightly News, and 20/20. a world-renowned, bestselling author. He is ing: Love, Medicine & Miracles; Peace, Love & founder and director of the Program in Inte- Healing and How to Live Between Office Visits. Harville Hendrix PhD & Helen LaKelly Hunt PhD grative Medicine at the University of Arizona. Harville Hendrix, PhD and Helen LaKelly David Katz MD Hunt, PhD are co-creators of Imago Annemarie Colbin PhD Author of the Flavor Point Diet and the Flavor- Relationship Therapy. Harville is the author Founder of the Natural Gourmet Institute for Full Diet, he is an associate professor of public of the New York Times bestseller, Getting Health and Culinary Arts, she is an interna- health, director of the Yale Prevention Re- the Love You Want: A Guide for Couples. tionally recognized health educator, author, search Center, and associate director of nutri- Helen is the author of Faith and Femi- consultant, and speaker, specializing in food tion science at the Rudd Center for Food Policy nism. Both lecture and offer workshops on and its effects on health. She is the author and Obesity at Yale University. He is a medical intimate relationships and have together of The Whole-Food Guide to Strong Bones: contributor for ABC News, writes a nutrition authored eight books. A Holistic Approach, Food and Healing, and column for Oprah Magazine and the New York The Natural Gourmet. Times, and is a renowned expert on weight Howard Lyman control, nutrition and preventative medicine. A fourth-generation family farmer in Mon- Arthur Agatston MD tana, former president of Earth Save, and the A cardiologist and author of the bestselling David Wolfe activist that turned Oprah Winfrey against South Beach Diet, which has become one Considered by his peers to be the world author- hamburgers, he has become a voice for of the most popular diets worldwide, he is As- ity on raw food nutrition, he is a passionate family farmers. sociate Professor of Medicine at the University and informative speaker, and the author of the of Miami and a pioneer in non-invasive cardiac bestselling books Naked Chocolate and Eating Joel Fuhrman MD diagnostics and imaging. His goal is to educate for Beauty. Wolfe works to locate and distribute He is a family physician who specializes in and empower both his patients and the public some of the world’s highest quality raw foods. preventing and reversing disease through about healthy lifestyle choices and prevention. nutritional and natural methods, one of the Deepak Chopra country’s leading experts on nutritional heal- Barry Sears PhD One of the world’s greatest leaders in the field ing and bestselling author of several books Founder of the Zone Diet, he is a pioneer of mind-body medicine, he founded The Cho- including Eat For Health: Lose Weight, Keep It in biotechnology and nutritional research, pra Center for Wellbeing in California, integrat- Off and Look Younger, Live Longer. Fuhrman is developing drug-delivery systems for can- ing the best of Western medicine with natural also a nutritional chef and public speaker who cer and heart patients. Dr. Sears is a former healing traditions. Chopra has authored over educates and motivates audiences to make MIT researcher, holding over 12 patents for 45 books, including Perfect Health: The Com- life-saving changes. (877) 730-5444 | 21
  • 22. Integrative Nutrition offers a comprehensive holistic approach to not just nutrition but lifestyle management. deepak chopra, Guest Speaker 22 | (877) 730-5444
  • 23. John Douillard PhD organization that conducts innovative re- Author of The 3-Season Diet: Body, Mind, search in health and nutrition. He is the JoSHuA RoSENTHAl, and Sport; Perfect Health for Kids and The coauthor of Restaurant Confidential and Six PRiMARy EDuCAToR Encyclopedia of Ayurvedic Massage. He has Arguments for a Greener Diet. Integrative been teaching Ayurvedic medicine, natural Nutrition Founder health, fitness and nutrition internationally Neal Barnard MD for over twenty years. He is the founder of the Physicians and Director Committee for Responsible Medicine (PCRM), Joshua Rosenthal, Joy Bauer MS, RD, CDN an organization in which doctors and MScEd, has been Recognized as a leading nutrition authority laypersons work together for compassionate working in the nutrition field for with one of the largest and most advanced and effective medical practices, research more than 25 years and is the nutrition centers in the country, she is the and health promotion. PCRM promotes driving force behind the school. health and nutrition expert for the Today preventative medicine and has led the way Show, Yahoo and Self magazine and author in reforms of federal nutrition policies. He holds a master’s degree in of many books including the #1 New York education with a special focus on Times best selling Food Cures. Paul Pitchford MS counseling. His experience spans His landmark book, Healing with Whole the fields of curriculum develop- Lynn Goldstein MS, RD, CDN Foods: Asian Traditions and Modern ment, nutrition theories, nutri- Graduate of Integrative Nutrition and NYU’s Nutrition, forms the foundation of his unique tional counseling, whole foods and clinical nutrition program, she is a registered dietary teachings which unify Eastern and life coaching. dietitian who developed and now runs a Western therapies including Traditional nutrition program at the Jay Monahan Center. Chinese medicine, nutrition, and Tai Chi Joshua is the primary teacher She also has a private practice and leads and Zen meditation. Pitchford’s work has at Integrative Nutrition, teach- seminars at doctors’ offices, corporations become a primary force behind the most ing about half of the curriculum and medical conferences. fundamental, clinically effective and and covering nutritional theories innovative dietary movement today, and counseling techniques that he Marion Nestle MPH, PhD widely known as “whole foods nutrition.” has developed. He is joined by top Professor of Nutrition at New York University, her research focuses on analysis of the Robert Notter leaders in the nutrition and well- scientific, social, cultural and economic An IIN graduate with a thriving practice in ness fields who teach about their factors that influence the development and Manhattan as a business and marketing areas of expertise. acceptance of federal dietary guidance coach, he shares his wealth of networking, He includes these speakers so policies. She is the author of Food Politics marketing and business building knowledge that students receive an in-depth and What to Eat. as the primary teacher of Fast Track business nutrition education from leading training program. authorities. While most programs Mark Hyman MD He is a leader in the emerging field of Sally Fallon Morell teach one philosophy (usually functional medicine, a combination of She is a nationally known nutrition researcher, based on the USDA food pyramid), conventional and alternative medicine community activist and the author of Nourish- Integrative Nutrition covers all with cutting-edge science. He is editor-in- ing Traditions: The Cookbook that Challenges the dietary theories. chief of Alternative Therapies in Health and Politically Correct Nutrition. She is also the Joshua’s teaching style is Medicine, medical editor of Natural Solu- founding president of the Weston A. Price revolutionary in the field of adult tions magazine, and continues his medical Foundation for Wise Traditions in Food, consulting practice. He is author of several Farming and the Healing Arts. education. His lectures are engag- bestselling books including Ultrametabo- ing, thought-provoking, energizing lism: The Simple Plan for Automatic Weight Walter Willett MD and fun. He is an insightful healer Loss and Ultraprevention: The 6-Week Plan Chairman of Nutrition at the Harvard School whose simple approach allows That Will Make You Healthy for Life. of Public Health and a professor of medicine people to quickly and successfully at Harvard Medical School, he is the author reach improved levels of health Michael Jacobson PhD of several books, including Eat, Drink, and He is the co-founder and Executive Director Weigh Less. and happiness. of the Center for Science in the Public Inter- est, an independent consumer advocacy Note: Speaker list subject to change. For full bios on our speakers, visit integrativenutrition.com || 23 (877) 730-5444 23
  • 24. study at the only school in the world teaching 100 different dietary theories We teach the pros and cons of dietary theories, so you can guide clients to find what works for them. 90/10 Theory Mediterranean Diet EvERy BoDy iS DiFFERENT A flexible approach to eating that strives Based on the traditional foods of Italy and We are too individualistic to eat the for eating healthy foods 90 percent of the Greece, this diet consists mostly of fruits, same exact food. Ever notice that time, and allowing 10 percent of the time vegetables, whole grains and olive oil, and to eat whatever you desire. emphasizes exercise. men eat differently than women? Children, teens and adults all have Anti-Aging Diet Raw Food very different preferences. People This diet is based on the idea that foods Raw or living food diets are based on who work in an office eat differently high in fats and sugar accelerate the aging eating unprocessed and uncooked plant than those who do physical labor. process whereas foods with antioxidants foods. Our personal tastes and preferences, like fish, fruits and vegetables are anti- inflammatory and slow the onset of aging. South Beach Diet blood types, metabolic rates and A low-carb diet that distinguishes the right genetic backgrounds influence what Atkins Diet kinds of carbohydrates and fat, while em- foods will and won’t nourish us. This diet restricts carbohydrates, causing phasizing lean proteins. So, when the experts say, “dairy is the body to burn its own fat for fuel, in- good for you” or “fat is unhealthy,” stead of carbohydrates. Traditional Chinese Medicine An ancient belief system which looks at it’s too much of a generalization. Ayurveda health holistically and uses diagnosis as a That’s why fad diets don’t work in the This ancient healing system from India way to assess overall health of the body. long run. They are not based on the emphasizes eating in accordance with your reality that we all have different individual body type and the seasons. Vegetarian/Vegan Diets dietary needs. One person’s food is A vegetarian diet restricts eating meat. Blood Type Diet A vegan diet restricts the use of all animal another person’s poison. We call this An individualized approach to eating, de- products. concept bio-individuality and we will pending on blood type, that combines an- teach you how to use this approach thropology, medical history and genetics. Wise Traditions with your clients. Based on the work of Dr. Weston A. Price, Calorie Restriction this diet emphasizes nourishing traditional A diet that aims to extend life expectancy foods and farm produce for optimal health. through minimal caloric intake. The Zone Diet High-Carbohydrate Diets A diet based on regulating blood sugar This modern take on traditional diets relies levels with a balance of carbohydrates, on whole grains, beans and vegetables. fats and proteins at every meal, enabling the body to burn fat more efficiently. Macrobiotics A philosophy based on balancing yin and yang through eating natural, whole foods. 24 | integrativenutrition.com (877) 730-5444
  • 25. eat food. Not too much. Mostly plants. Michael pollan author, the oMnivore’S diLeMMa (877) 730-5444 | 25
  • 26. healthy relationships, regular exercise, a fulfilling career and a spiritual practice can satisfy your hunger for life. Joshua rosenthal Founder and priMarY teacher 26 | (877) 730-5444
  • 27. explore the whole picture of health the food you eat plays a critical role in your health and happiness, but primary food truly nourishes you and makes your life extraordinary. whAT IS PRIMARy FOOd? We have a philosophy about food – everything we consider Relationships a source of nutrition is really just a secondary source of The quality of relationships with friends, family nourishment. The foods you eat are secondary to all the and coworkers can explain a lot about the quality other aspects of life that feed you. We call these parts of life of a person’s life. So cultivate relationships that primary food. are healthy and supportive to you. Start to notice Healthy relationships, regular physical activity, a what relationships truly feed you in your life and fulfilling career and a spiritual practice can fill your soul and satisfy your hunger for life. When primary food is balanced which relationships drain your energy. and satiating, your life feeds you, making what you eat secondary. Food can fill you, but it cannot fulfill you. Career For example, many people spend hours each day watching Most people spend 8-10 hours a day, 5 days a television and surfing the internet. You can eat all the broccoli week at work. That adds up! Are you passionate and brown rice in the world, but if you are isolated and lonely, about your job and do you love the people you you won’t be living life to the fullest. We are fed not only by work with? If not, chances are that takes a toll on food, but also by the energy in our lives. your health. Finding work you love is essential to We take in the experiences of life in thousands of ways. We hunger for play, fun, touch, romance, intimacy, love, success, living a healthy, balanced life. art, music, adventure and spirit. All of these are essential forms of nourishment. Everything is food. Spirituality You will become skilled in talking to clients about primary Some people follow the spiritual path their parents food so they can reach new levels of health and wellness. grew up with, while others explore new traditions. Almost all forms of spiritual practice come down to RATE yOUR PRIMARy FOOd one thing: the more we bring our individual lives Look at the four main components of primary food: into alignment with the whole of existence, the • Relationships more we feel nourished and at peace. • Career • Physical Activity Physical Activity • Spirituality Our bodies thrive on movement and quickly Give each one a rating from 1-10 as you see them in your life degenerate without it. Exercise can take simple right now. Start to build more awareness about primary food and modest forms, like getting off the subway or in your life. bus one stop earlier and walking further to your destination. Making physical activity a simple, daily habit greatly increases your health and happiness. What feeds you? (877) 730-5444 | 27
  • 28. learn how to shop, eat, cook, speak and move in new ways our program gets you away from your screen and into the world. yOUR INTERACTIvE EdUCATION Healthy Cooking At Integrative Nutrition, we say that no one way of eating You will learn the importance of home- is right for everyone. It’s also true that no one way of cooked meals. We teach you how to make learning is right for everyone. We incorporate diverse styles of teaching to engage all the senses, which is the easy, tasty meals in 20 minutes or less and most effective way to educate adults. how to lead inspiring cooking classes that Our curriculum supports visual, auditory and kinesthet- motivate people to cook. ic learners. Visual learners learn by seeing, reading, and watching videos. Auditory learners learn by listening to Healthy Movement lectures, MP3s and conference calls. Kinesthetic learners We’ll demonstrate how healthy movement learn by experience, by doing. By incorporating a variety can be simple, fun and rewarding. We’ll also of teaching techniques, all types of learners can thrive in discuss how to support your clients, friends this dynamic educational environment. The program creates community and an in-person feel- and family to embrace physical activity. ing in a way that no other distance learning program has Healthy Shopping achieved. We’ve designed the curriculum so that students will You will receive our Healthy Shopping have a highly interactive experience. Other online pro- DVD, which guides you through the secrets grams leave students feeling isolated, stuck to their com- of efficient high-quality shopping. Plus, puters. We offer an accessible format with an assortment we’ll teach you how to lead a health food of learning tools: established speakers, group discussion store tour for your own clients. calls, personal counseling sessions, an Online Education Forum and a buddy system. The end result: an educated, “integrative Nutrition energized community empowered to create change. delivers its program in PLAy A CRUCIAL ROLE IN a manner that serves IMPROvING hEALTh By sharing our knowledge with others, we truly begin the needs of all to synthesize information. As students get trained to be adult learners.” health coaches, they begin to learn how to articulate life- changing health information, share their knowledge with Christine L. Persico, Dean, others and become a critical part of the solution to our School of Liberal Studies and healthcare crisis. Continuing Education, Purchase College 28 | integrativenutrition.com (877) 730-5444
  • 29. Nutrition education is not just a cerebral process, it’s experiential. our curriculum supports visual, auditory and kinesthetic learners. (877) 730-5444 | 29
  • 30. I learned how to counsel others and how to market my private practice. Michelle pfennighaus 2009 Graduate 30 | (877) 730-5444
  • 31. develop a successful business with fast track training You’ll gain confidence and get the support you need to create a thriving practice. BUSINESS dEvELOPMENT GRAdUATE SUPPORT Fast Track Training Integrative Nutrition is committed THE FAST TRACK PRogRAM No other school offers so much to free and inexpensive lifelong Each student receives a Fast Track support in getting you off the ground learning for our graduates. As a Workbook to keep them focused on with a thriving practice. We train you part of our community, you can stay building their career throughout the year. to offer a 6-month health coaching motivated to enhance your business Each chapter has content and exercises program which includes: meeting and personal life. to help students develop their practice. clients in one-on-one sessions, running group events and providing Immersion Program The Fast Track program includes: tools to support your clients to We offer a free, optional second- achieve their health goals. We realize year Advanced Certificate Program, • Step-by-step instructions on how to that starting a business can be where qualified students can deepen start a practice difficult, but we guide you every step their studies, while they build their • Finding and keeping clients of the way to ensure you have all the practice. • Advertising and networking tools to create a prosperous career. • Identifying your target market Lifelong Learning • Working in corporate health BUILdING BLOCkS FOR Our Lifelong Learning program is yOUR PRACTICE a series of downloadable classes • Writing press releases We provide students with a business aimed to keep our graduates up-to- • Achieving work/life balance coaching program, along with exer- date with the most current nutrition • Keys to economic success cises so they have the confidence and wellness information. • Setting clear business goals to become health coaches. The Fast • All the paperwork you need for Track training prepares students to client sessions step out and work with the public. We accommodate students who are • Building a referral network new to starting a practice and stu- • Social networking dents who want to build their exist- ing practice. Start seeing clients while in school and earn back the cost of your tuition. (877) 730-5444 | 31
  • 32. get one-on-one attention from your own health Coach yOUR hEALTh COACh IS yOUR WoRKiNg WiTH A AdvOCATE FOR SUCCESS HEAlTH CoACH Surrounding yourself with healthy people who support Having someone listen and assist you and your goals is a powerful key to creating good was truly the best! At first I thought, health. We encourage our graduates to walk their talk. In order to coach people on living a healthy lifestyle, what will I say during the call? you must also live one. But once we started our session, You will get the opportunity to choose a health coach I couldn’t stop talking. who will counsel you one-on-one throughout the year. Nick Oddo, 2008 Graduate Your health coach is your advocate for success. All counselors are graduates of the program, so they’ve The best part of having my own health been in your shoes. They know what it’s like to change coach was having a safe haven where diets, change careers and create new routines. I could really share and examine some Your health coach will guide you to improve your aspects of my primary foods. physical, mental and emotional health by modeling the approach you’ll learn in the program. They listen Lynn Burns, 2007 Graduate and offer space for you to process your studies. They I loved my health coach. She will also provide simple recommendations and offer assistance and encouragement for your own practice encouraged me to take steps that once you start seeing clients of your own. really helped me grow my business. All sessions take place on the phone from the comfort Suzy Brown, 2008 Graduate of your home. You are free to use the time for building your business, working on personal health issues and Talking to someone with an unbiased getting more direction for your studies. ear was quite profound for me. I learned to listen from my health coach, because she was great at listening to me. Lynda Holich, 2007 Graduate My coach guided me in all areas of my life—school, relationships, health and business. She held me accountable for the goals I set in a gentle but firm way. Karen Childers, 2009 Graduate With the support you need, what’s possible for your future? 32 | integrativenutrition.com (877) 730-5444
  • 33. trust your instincts, and know that each change you make has a tremendous impact on your present and your future. (877) 730-5444 | 33 integrativenutrition.com | 33 (877) 730-5444
  • 34. Create your career, develop your business Graduates are highly respected by clients and healthcare providers; they receive referrals and are eagerly invited to work in medical offices, chiropractic clinics and other professional settings. yOUR PRACTICE GRAdUATE SUCCESS CAREER iN A yEAR Building a successful health coaching The following are a few examples of Integrative Nutrition’s curriculum practice is like starting any new business. where our graduates work today: offers great support to students as It takes focused awareness, perseverance, • Cambridge Health Alliance/ they launch their new health coaching commitment and motivation. We teach Men of Color Health Initiative students how to reach their maximum • Elite Model Management practices. income potential. • Equinox Fitness Why graduate with debt when you • Fruition Health don’t have to? At Integrative Nutrition, FLExIBLE SChEdULE • Good Medicine Works you’ll be able to earn while you learn. Graduates often do this work part-time, • HealthCorps Students start seeing clients while while enjoying the stability and income • The Jena Wellness Group of their current career. Some use their • Kripalu Center for Yoga & Health they’re still in school, and many even education as a way to contribute to family, • Memorial Sloan-Kettering Cancer Center earn back their entire tuition before friends and others or earn extra income in • Metagenics graduation. the evenings and on weekends. Many start • Nutricia Consulting Students are trained to offer clients with a part-time practice and see how it • Nutrition Street a 6-month health coaching program. develops. If desired, the flexibility allows • Physicians Committee for them to gradually grow their full-time Responsible Medicine Whether you want to be practicing health coaching practice. Some graduates • Salem Sports & Spine Physical Therapy part-time or full-time, we help you to • Teachers College Columbia University already have a practice and this education set your goals so that you can earn an • Town Sports International Health Club takes it to a whole new level. excellent income as a health coach. • Weill Medical College of Cornell University whERE TO wORk • Whole Foods One of the gifts of this career path is • Yale University that you choose where to work. Many graduates work in their own homes, The possibilities are unlimited. You have creating a home office or coaching clients the ability to shape and personalize your over the phone. Others find their own practice into what works for you. office space or share office space with health practitioners such as massage therapists, acupuncturists, chiropractors or doctors. Examples of where Integrative Nutrition graduates work include: • Home • Natural food store • Clinical setting • Restaurant • Rented office • Corporation • Gym • School • Yoga studio • Library • Day spa • And more! earn while you learn. 34 | integrativenutrition.com (877) 730-5444
  • 35. earn exceptionaL incoMe aS a heaLth coach enroLL Learn the fundamentals of health coaching proGraM StartS Practice health coaching with classmates Start SeeinG cLientS Earn $25-50 per hour Graduate Earn $75-100 per hour poSt Graduation Earn $150+ per hour Your opportunitieS and earninG potentiaL are unLiMited! (877) 730-5444 | 35
  • 36. I got a phenomenal education plus business coaching all in one program. dena Smith-Givens 2008 Graduate 36 | (877) 730-5444 36 | integrativenutrition.com
  • 37. With the best tools and training, nothing can hold you back increase your visibility through customized marketing tools. We provide each student with a wide array of INFORMATIvE CLIENT hANdOUTS tools to facilitate building your health coaching We supply you with dozens of helpful, practice. When you’re ready to work with easy-to-read brochures for your clients on clients, you’ll have everything you need. topics ranging from sugar substitutes, how to prepare leafy greens, calorie consumption and BUSINESS CARdS natural food restaurants. Clients will walk away Your contact information is always at your with tangible information they can reference fingertips with personalized business cards. between health coaching sessions. You’ll receive 250 business cards with the design of your choice. wEBSITE Building a website is an expensive and time- MONThLy E-NEwSLETTERS consuming endeavor. We provide each graduate We provide monthly content for an e-newsletter with a personally-branded health coaching that you can send out to your contacts. Keeping website so you don’t have to build your own. clients, prospects and friends up-to-date on As your practice develops, you can edit the health news, recipes and your health coaching website in a way that works best for you. practice is easy and simple to do. ONE-ON-ONE MENTORING Receive your own personal Health Coach who will guide you through the business building process. Get support and advice during the initial phases of growing your practice. Welcome! When you’re ready to work with clients, you’ll have everything you need. (877) 730-5444 | 37
  • 38. from san francisco to singapore, our community of students crosses the globe. now anyone can experience integrative nutrition from anywhere in the world. A s we spread our message to a global audience, the Integrative Nutrition community continues to grow expo- nentially. our community is 10,000 strong, across 47 states and 40 countries – and counting! our students come from diverse back- grounds including busy professionals, entrepre- neurs, medical practitioners, and stay-at-home moms. While the list keeps growing, they have one thing in common: the desire to improve the health and well-being of their families and com- munities. there is so much more to come as our network expands and people embrace the need for our training. the future of health coaching and Inte- grative Nutrition is bright, and we’re spreading the ripple effect like never before. Integrative Nutrition welcomes all nationalities, cultures, religions, academic backgrounds and abilities. We encourage students to reach across barriers of race, religion, gender, age and eco- nomics. We recognize that just as different peo- ple thrive with different ways of eating, students flourish with a diverse educational approach and we accommodate everyone. Integrative Nutrition does not discriminate on the basis of race, color, age, religion, national origin, sexual orientation, gender identity, sex, marital status, disability or status as a U.S. veteran. Join the movement. 38 | integrativenutrition.com (877) 730-5444
  • 39. We’re GoinG GLoBaL! Debbie Sipowicz, San Francisco, Class of 2010 Students have joined us from: Argentina luxembourg Australia Malta Austria Mexico bahamas Norway belgium Portugal bermuda Puerto Rico brazil Saudi Arabia Canada Singapore Cayman Islands Slovenia China South Africa Colombia South korea egypt Spain Finland Switzerland France turkey germany United Arab Iceland emirates Ireland United kingdom Israel United States Italy Uruguay Japan virgin Islands Join the movement. (877) 730-5444 | 39
  • 40. get up close & personal with our students and graduates Learn how they are using their education to create their dream career. GLEN COLELLO LydIA FITzGERALd STEPhANIE SIEMION dR. ShAUNNA Raw Food Café Owner Health Coach, Health Coach MENARd West Haven, CT You Can Thrive! New York Radiologist Class of 2005 New York, NY Class of 2010 Toronto, Canada When Glen was working Class of 2006 Stephanie was working at a Class of 2009 at the Boys & Girls Club, You Can Thrive! is a non- large corporate bank when As a busy doctor and he began exploring health profit that provides free she signed up for the Pro- mother to four sons, Dr. and wellness and started and low-cost support to fessional Training program. Menard understands the achieving better health. help women diagnosed She had been looking for a challenges of achieving He shared what he was with breast cancer to new career where she could and maintaining a healthy learning with the kids. His have a better quality of utilize her people skills and lifestyle. However, she’s boss approached him and life. Lydia Fitzgerald is a learn more about nutrition. found that you can have said that since he didn’t volunteer that provides “I had a somewhat it all: health, family and have a degree in nutrition health coaching and negative association with career. Dr. Menard was he wasn’t allowed to tell support to women who online learning programs. deeply troubled by the the kids what to eat. His have been diagnosed I felt they were disengaging suffering of her patients. desire to teach the kids with breast cancer. and impersonal. But this She saw people late in created a need to be “ The feeling of mutual program completely blew the stage of disease and certified. “I met some of support the students my mind. The way the pro- desperately wished she the most important people had for one another was gram is set up, we are con- could have a greater in my life at IIN. The palpable at all times, nected and supported while positive impact on their school also encouraged in every class session. learning new, thought-pro- health. This journey led me to continue building The vast variety of voking and exciting infor- her to IIN. “I now work community and support dietary and wellness mation. They accommodate with individual clients, my own community. The theories presented everyone’s learning styles run a weight loss group continued support for during the program truly with multiple approaches to and lead workshops at a the alumni is absolutely expanded my knowledge a subject and extra support, community club. Now as amazing. I eventually and helped me gain a if needed. This course can the Chair of Public Health, opened Connecticut’s new perspective on my be a wonderful supplement I plan to use this position only all raw foods café.” own state of health to anyone’s lifestyle or a to spread the healthy and wellness, past and complete career transfor- message and effect some present.” mation.” real change.” (877) 730-5444 40 | Read more Success Stories at integrativenutrition.com
  • 41. “constant support from the integrative nutrition community helped me stabilize my life. PRESTON EPhRAIM Health Coach CRISTINA FERRARI, Phd it’s like having a whole Bermuda Class of 2009 Health Coach Italy bunch of coaches who don’t leave your side.” Prior to IIN, Preston Class of 2009 owned a fitness company Cristina’s passion for but was not happy. wellness grew out of her nyakya Brown, new York, 2004 Graduate While searching in need to solve personal various avenues for the health challenges. healthier and happier life, Her formal interest he met a health coach. in healing began with her She referred him to studies in pharmaceutical Integrative Nutrition. science at the University “My experience was of Padua, Italy and the an abundance of love, University of Bonn, support and community. Germany. She continued It was difficult for me her studies in to transition from an in the field of drug design occupation that was and earned her PhD in secure into the unknown. Medicinal Chemistry. But the school supported Her intuitive questioning me to build confidence of conventional medicine from within. During the opened a pathway to transition, I learned how holistic health care. to best feed myself which “I love the school as it gave me more energy. Once gave me the ability to confident, healthy and create my unique blend happy, I attracted people of scientific knowledge from multiple areas of the and intuition. I loved world and they became exploring all different clients. I work with CEO’s, options and theories.” doctors, principles, attorneys, accountants, college students, married couples, and a pregnant mom.” You could be our next success story! (877) 730-5444 | 41
  • 42. Watch out world, our business training empowers graduates to start their health coaching practice...and so much more! TERRy wALTERS Clean Food terrywalters.net Class of 2001 Clean Food is a seasonal guide to eating close to the source. It’s filled with delicious recipes to prepare from whole, minimally processed foods that can improve your health and your future. JUSTIN BAUMGARTNER ELIzABETh STEIN Laughing Giraffe Purely Elizabeth thelaughinggiraffe.com purelyelizabeth.com Class of 2006 Class of 2008 Laughing Giraffe’s mission is to provide Purely Elizabeth is a line of gluten-free nutrient-dense, minimally-processed snack baking mixes using nutritious whole grains foods. Laughing Giraffe believes that too much and superfoods (hemp, flax and chia seeds), of our food is made in huge factories, and the free of sugar, dairy, wheat and gluten. Purely energy that goes into making your food is as Elizabeth was recognized as the “Sweetest important as the ingredients themselves. Thing” by Daily Candy in 2009. 42 | integrativenutrition.com (877) 730-5444
  • 43. here we come! JAREd kOCh Clean Plates NYC JENNIFER LOvE & hEAThER kENzIE cleanplatesnyc.com Nibmor Class of 2005 nibmor.com Eating out doesn’t have to be unhealthy! Clean Plates Class of 2009 NYC is an essential guide to the healthiest and tastiest Classmates Jennifer and Heather teamed up restaurants in Manhattan. This handy book features to create Nibmor. Their organic chocolate restaurants serving local, organic, sustainable and has no refined sugar, dairy, gluten or delicious food. GMO. They make small batches to ensure perfection. The result? A simple, healthy and delicious chocolate bar. MIChELLE PFENNIGhAUS ALEx JAMIESON Featured in documentary Living Vegan for Dummies lemonademovie.com amazon.com Class of 2009 Class of 2004 Michelle was at a crossroads when she was laid off Alex Jamieson, featured in the documentary Super from her advertising job in 2008. She enrolled in Size Me, is the author of Living Vegan for Dummies. Integrative Nutrition, and started her business Find This practical guide explains how to create a balanced, Your Balance, where she offers holistic health coaching nutritious vegan diet. and yoga instruction. Her story is featured in the docu- mentary Lemonade, about 16 advertising professionals who were laid off and pursued their dream jobs. (877) 730-5444 | 43
  • 44. working with clients 44 | (877) 730-5444
  • 45. the personal attention you give each client will transform their life With your assistance, clients can significantly improve eating habits, become more physically fit, deepen relationships and love their life. Redefining Health Conquering Multiple Issues Accepting Body Issues “I thought I already knew a lot about nutrition “I came to Andrea because I was suffering “I have never felt comfortable about my and healthy living. I was surprised at how from a list of issues which included: OCD, weight and as a result have been on every much I learned in just one month. At the depression, addiction to ADD medication, diet out there. I was fed up with losing and end of our program I feel that Aundrea not anorexia and anxiety. Through our work gaining, losing and gaining and wanted to only reinforced and reminded me of some together, I was able to get off my medication, change the way I ate for life. Julie’s plan has food wisdom, but also introduced me to new and dramatically change my diet. I totally transformed my outlook on food, my ideas and foods that definitely broadened my experience less anxiety and I am not afraid of body and what eating healthy means. This outlook and literally left me hungry for more.” food anymore! Andrea introduced delicious, is the first time in my life that I don’t think Maggie worked with Aundrea Tucker, nutritious foods into my diet. I developed about my weight but think more about the Charlotte, NC a love for food and don’t feel overwhelmed foods I eat. This is the best I have felt in when I walk in the produce aisle anymore. my entire life; from the inside-out and it’s Gaining Awareness Joe worked with Andrea Moss, all because of Julie!” “I am grateful to have worked with Ameet. New York, NY Barbara worked with Julie Hanagan, He helped me discover how food makes me Groton, MA feel – mentally, physically and emotionally. Emotional Eating In the process I discovered a diet that works “This has definitely been a huge learning Developing an Exercise Routine for me. He opened my world to a more natural experience for me. Not only from trying foods “Over the last year, I have lost 30 pounds and simple view of food, relaxation, I had never heard of, but also in learning how and continue to lose and I have developed relationships and life.” what’s going on in your life affects what you a fun daily exercise regimen. Much more Cindy worked with Ameet Maturu, eat. It’s all very connected. Realizing I had my importantly, Larry has helped me to Brooklyn, NY afternoon bag of chips because I was angry develop tools to cultivate fitness, vitality and wanted control over something was a and deep joy for the rest of my life.” Weight Loss that Lasts huge learning moment. What I enjoyed the George worked with Larry Rogowsky, “You have made me realize that I truly need most is that Dave doesn’t preach to you what New York, NY to start caring about myself – because I’m healthy eating can do for you—he lets you worth it! I know I will conquer my obesity. discover it for yourself during your sessions. My husband is very happy that I’m bicycling I have seen the most drastic change in my with him and I enjoy our time together. You mood. I was always a pretty happy guy, but have opened my mind in so many positive now I feel much more balanced.” ways I can’t thank you enough for your Jason worked with Dave Tyler, understanding, caring and compassion.” Ridgefield, CT A. L. worked with Peg Doyle, Norwood, MA Whose life do you want to impact? (877) 730-5444 | 45