2. MISSION
“
To conceive,
develop, market and
manage, innovative,
dynamic and
technologically led
internet platforms for
the Asia Pacific
VISION
“
Region.
To be recognized
globally as a
world-class
internet solutions
innovator.
3. The co-founders
CHEO MING SHEN | 29 years old
Big-picture person
Risk-taker
Strategic planner
Detail-oriented
Good financial sense
Analytical
TIMOTHY TIAH| 28 years old
4. Overview of Netccentric
Nom Nom Media
Pte Ltd Nuffnang-Ecpod Nuffnang (Thailand)
Netcentric Sdn Bhd Holding Ltd Co., Ltd
Nuffnang Churp Churp Media
Pte Ltd Sdn Bhd
Nuffnang China Ltd Exteen Co. Ltd.
Nom Nom
Churp Churp Media Sdn Bhd
Pte Ltd
Nuffnang Beijing
Nuffnang WFOE
Sdn Bhd
Jipaban Pte Ltd
NuffnangX Pte Ltd
Ripplewerkz Jipaban Malaysia
Pte Ltd Sdn Bhd
Nuffnang Australia Nuffnang NuffnangX NuffnangX
Pty Ltd Philippines Inc Ltd (UK) Inc. (US)
ReelityTV
5. How Nuffnang came about…
Tim & Ming
Tim, an avid
made
blogger,
acquaintance
lamented the
at a Pussycat
lack of
Dolls concert
Both had similar opportunities to
while studying
experiences in monetize his blog
in London.
online at that time.
entrepreneurship
Launched in
2007,
300 bloggers
This led to a dream signed up within
to create a the first three
platform to After graduation,
when the days
amalgamate and
monetize the blogopshere
blogosphere. remained an
untapped space, Tim
& Ming created
Nuffnang.com
7. Revolutionizing the blogosphere
We link advertisers
with bloggers
ADVERTISERS
Interactive digital ads
reaching out to >1,000,000
blogs with cumulative
influence over brands
BLOGGERS
Generate income and receive
networking opportunities
8. Nuffnang in numbers
CHINA
7
COUNTRIES
THAILAND HONG KONG
PHILLIPPINES 289,090
MALAYSIA BLOGGERS
SINGAPORE
>1,000,000
BLOGS
AUSTRALIA
6,379,174
UNIQUE VISITS/DAY
10. Earn money from advertisements…
Leaderboard
Skyscraper
Large
rectangle
11. Review products and services
Sponsored Blog Posts
Sponsored editorial
reviews by influential
bloggers
To educate readers about
the campaign and/or
products
“ Advertisers can leverage on the value
of blogs with their rich and engaging
content.
12. Be part of a community
Meet like-minded bloggers
Befriend others who share the same passion for
blogging like you!
Gain excess to exclusive blogger
events
Be part of the hottest parties, latest blockbuster
premieres or product launches
Win cool prizes from community
contests
Think shiny gadgets, cash prizes, holiday getaways
etc!
13. Nuffnang’s strengths…
Experience
Exclusive in the
high-profile industry
bloggers
Large and
Established diverse
talent network
management of blogs
system
Control
&
Accountability
14. Overview of Netccentric
Nom Nom Media
Pte Ltd Nuffnang-Ecpod Nuffnang (Thailand)
Netcentric Sdn Bhd Holding Ltd Co., Ltd
Nuffnang
Pte Ltd Churp Churp Media
Sdn Bhd
Nuffnang China Ltd Exteen Co. Ltd.
Nom Nom Churp Churp is resold by
Churp Churp Media Sdn Bhd Nuffnang AU & Nuffnang PH
Pte Ltd
Nuffnang Beijing
Nuffnang WFOE
Sdn Bhd
Jipaban Pte Ltd
NuffnangX Pte Ltd
Ripplewerkz Jipaban Malaysia
Pte Ltd Sdn Bhd
Nuffnang Australia Nuffnang NuffnangX NuffnangX
Pty Ltd Philippines Inc Ltd (UK) Inc. (US)
ReelityTV
15. Why Churp Churp?
Platform agnostic
Leverages on existing base of users
Relevant in the social media age
16. High-profile alpha influencers “
Alphas are celebrity Churpers known for their huge influence, their larger-than-life
presence, and their ability to drive conversations and trends both offline and online.
24. • Conceptualization
• Budgeting
Plan
• Engagement and management of social media users
• Content/Contest/Event management
Execute
• Interim- and post-campaign reports
• Campaign performance analysis
Report
26. Exclusive digital media reseller
Asia Pacific’s Asia Pacific’s
“ first blog advertising first social media
community influencers community
Gateway to the
region’s leading
social media
Asia Pacific’s Online video production
solutions first multidisciplinary online and content provider
shopping mall
28. Community Relations
Community /
Social media monitoring Blogger events
Managing advertising enquiries
Helpdesk support Identifying new talents
Report earnings
Monitor talents’ traffic
Talent Management
30. Colgate Slimsoft Campaign 2012
Objectives
Raise awareness for Colgate’s new range of toothbrush: The colgate Slimsoft!
Educate the consumers and public on general oral care
Increase brand’s engagement opportunities with social influencers and consumers
General Branding
Value-added media
>70 Post-event blog posts from
attendees
Dedicated event album on Nuffnang’s
FB page
Tweets from @NuffnangSG
>40 blogger tweets about the event
31. Cathay Cineleisure’s Next Online Sensation
Objectives
Call for entries for Cineleisure’s Next Online Sensation!
Revive the youthful crowd of Cathay Cineleisure Orchard
Establish participation of the public through conversation and voting mechanics
Social Seeding via Churp Churp
Churpies shared about the contest
with followers.
Influencer Seeding
Xiaxue helped garnered support
from her strong following.
Sponsored Posts
3 bloggers wrote about the contest
and doubled as contest judges.
33. Overview of Netccentric
Nom Nom Media
Pte Ltd Nuffnang-Ecpod Nuffnang (Thailand)
Netcentric Sdn Bhd Holding Ltd Co., Ltd
Nuffnang
Pte Ltd Churp Churp Media
Sdn Bhd
Nuffnang China Ltd Exteen Co. Ltd.
Nom Nom
Churp Churp Media Sdn Bhd
Pte Ltd
Nuffnang Beijing
Nuffnang WFOE
Sdn Bhd
Jipaban Pte Ltd
NuffnangX Pte Ltd
Ripplewerkz Jipaban Malaysia
Pte Ltd Sdn Bhd
Nuffnang Australia Nuffnang NuffnangX NuffnangX
Pty Ltd Philippines Inc Ltd (UK) Inc. (US)
ReelityTV
34. Asia’s first multidisciplinary online shopping mall
Since Launch in 2010 Numbers
Total no. of brands 63
Total no. of active products 7,411
No. of Facebook fans 27,262
Total registered shoppers 39,983
Absolute unique visitors 859,740
37. Strategic collaboration
JADE SEAH
CELEBRITY / PERSONALITY
Director of women’s
fashion & fashion advisor
at Jipban
Owner and face of
MaryJulian
Recent collaboration with
Vivien Ong – winner of
New Paper New Face
maryjulian
2010 and international Fall/Winter ‘12 | featuring: Vivien Ong
model.
39. Integrated social networking features
Shopping What should I
alone is Should I buy
get for her
no fun… this?
birthday?
CONNECT POLL SHARE
And shop with friends With the egg-on list Your wish list
42. Ordering process
System captures Logistics
Customers’
order manager prints
orders made
information out picking list
Items retrieved
Delivery Packing
from shelves
43. Photo shoot area
Stocks are neatly organized
in shelves and boxes
Item location for easy retrieval
Stocks storage
Logistics manager packing
purchased items
44. Overview of Netccentric
Nom Nom Media
Pte Ltd Nuffnang-Ecpod Nuffnang (Thailand)
Netcentric Sdn Bhd Holding Ltd Co., Ltd
Nuffnang
Pte Ltd Churp Churp Media
Sdn Bhd
Nuffnang China Ltd Exteen Co. Ltd.
advertising
Churp Churp Nom Nom
Pte Ltd Media Sdn Bhd
Nuffnang Beijing
Nuffnang WFOE
Sdn Bhd
Jipaban Pte Ltd online retail
NuffnangX Pte Ltd
Ripplewerkz
Pte Ltd
Interactive design
Jipaban Malaysia
Sdn Bhd
& devt Nuffnang Australia Nuffnang
Philippines Inc
NuffnangX NuffnangX
Pty Ltd Ltd (UK) Inc. (US)
ReelityTV
46. Sample projects
Microsites
Blog designs
Web & Facebook
applications
E-commerce & corporate websites
47. And many more…
Corporate ID/Logo
Graphic Design “
Our mantras, which are encapsulated in our
work, are quality, efficiency and value.
48. How we work
Planning & Project
Design drafting
discussion confirmation
Final Test,
Continued User
Web
improvements & Acceptance
development
support Test (UAT) &
Launch
49. Strategic purpose of Ripplewerkz
Promotes Hedge against
healthy competition internal technical
failure
52. Overview of Netccentric
Nom Nom Media
Pte Ltd Nuffnang-Ecpod Nuffnang (Thailand)
Netcentric Sdn Bhd Holding Ltd Co., Ltd
Nuffnang
Pte Ltd Churp Churp Media
Sdn Bhd
Nuffnang China Ltd Exteen Co. Ltd.
advertising
Churp Churp Nom Nom
Pte Ltd Media Sdn Bhd
Nuffnang Beijing
Nuffnang WFOE
Sdn Bhd
Jipaban Pte Ltd online retail
NuffnangX Pte Ltd
Ripplewerkz Interactive design
Jipaban Malaysia
Sdn Bhd
Pte Ltd
& devt Nuffnang Australia Nuffnang NuffnangX NuffnangX
Philippines Inc Inc. (US)
Online content provider
Pty Ltd Ltd (UK)
ReelityTV
ReelityTV
& video production
53. Online content provider
LIFE STYLE PARODY
Hosted by one of Singapore’s most We bring you intelligent and
influential bloggers, Rachell gamely sometimes silly comedy – ranging
tackles ‘real world’ situations and from scripted sketch to parody
learns that reality does bite. montage.
HUMOUR GAME SHOW
Watch the terrified and confused Teams of bloggers go through tough
faces of victims we’ve punked in this physical challenges to compete for
series of scumbag pranks we pull on the ultimate cash prize and the title
the innocent! of Reelity Showdown Champions.
54. Why ReelityTV is unique…
Powerful social media influencers
We don’t just produce videos,
we create stories
Helmed by an experienced
and talented team
55. Why venture into videos?
Delivers messages Asset to the Wide reach &
faster company high engagement
56. Overview of Netccentric
Nom Nom Media
Pte Ltd Nuffnang-Ecpod Nuffnang (Thailand)
Netcentric Sdn Bhd Holding Ltd Co., Ltd
Nuffnang Churp Churp Media
Pte Ltd Sdn Bhd
Nuffnang China Ltd Exteen Co. Ltd.
advertising
Nom Nom
Churp Churp Media Sdn Bhd
Pte Ltd
Nuffnang Beijing
Nuffnang WFOE
Sdn Bhd
Jipaban Pte Ltd online retail
NuffnangX Pte Ltd
Interactive design
Jipaban Malaysia
Ripplewerkz
Pte Ltd
& devt Bhd
Sdn mobile app
Nuffnang Australia Nuffnang NuffnangX NuffnangX
Pty Ltd Philippines Inc Inc. (US)
Online content provider Ltd (UK)
ReelityTV
& video production
57. Mobile app for blog reading
FACT
“ Only 1% of people
in Asia read blogs
on mobile devices
