Alcatel-Lucent Social Intranet - Engage

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CONNECT-COLLABORATE-CONTRIBUTE: How to switch to a social Intranet

May 28, 2011 – Advanced Intranet and Portal Conference 2011 – Amsterdam (Netherlands)

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Alcatel-Lucent Social Intranet - Engage

  1. 1. CONNECT-COLLABORATE-CONTRIBUTE:HOW TO SWITCH TO A SOCIAL INTRANETJerome ColombeMay 28, 2011 – Advanced Intranet and Portal Conference 2011 – Amsterdam (Netherlands)
  2. 2. AGENDA THE ALU 2.0 JOURNEY RE-THINK COMMUNICATIONS CROWDSOURSING RE-INVENTED? © – Tom Purves 2 COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  3. 3. ALCATEL-LUCENTREALIZING THE POTENTIAL OF A CONNECTED WORLD “ Broadband everywhere is speeding up life and business. It takes no time to go from having a new idea, to touching people’s lives. We must “ innovate – and help our customers innovate – at the speed of ideas. ” Ben Verwaayen Chief Executive Officer • Headquarters: Paris, France • R&D Budget: €2.5 billionFAST • Annual Revenues: approx. €16 billion • Active Patents Held: 27,900FACTS • Employees: 77,000 + • Patents Awarded in 2010: 2,400 • 130 countries • Nobel Prizes Won: 7
  4. 4. THE ALU 2.0 JOURNEYCOMMUNICATIONS ENABLEMENT INTRANET
  5. 5. CONTEXT OF OUR TRANSFORMATIONNEW COMMON OBJECTIVES Transparency, openness, trust and responsibility Collaboration and individual excellence Sharing and best practices vs silos and duplication Relevance and keep the goal
  6. 6. THE ALCATEL-LUCENT 2.0 JOURNEY Ask@Ben : Direct relation with the CEO with no filter (private) Comments and rating on Intranet (no filter, no moderation) + Sharepoint 07 External social media presence (Blog, Twitter, Youtube) * Launch Engage (Jive) Connect.Collaborate.Contribute 2008 2009 2010 Blog Forum Beta unified platform (Jive) Wiki Sharepoint Internal Youtube, Livebloging, Livechat and Cafés Wiki Benchmark and analysis internal 2.0 strategy Microbloging (Yammer) : Silos breaking, expert relevance, spontaneous support
  7. 7. INTRANET ECOSYSTEMUSAGE24mVISITS 20m HOME PAGE VIEWS 144 COUNTRIES (from) 2000 VIDEOS COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  8. 8. OUR SOCIAL NETWORK PLATFORM (today) 54000 PROFILES 3300 GROUPS
  9. 9. ENGAGE TODAY (1 YEAR OLD BABY)USAGE54kUSERS 23% ACTIVE 6% CONTRIBUTORS 3300 GROUPS/COMMUNITIES
  10. 10. RE-THINK COMMUNICATIONSADAPT OR DIE
  11. 11. (R)EVOLUTIONS IN LESS OF 2 YEARSONTO MANAGEMENT & EMPLOYEES FROM … … TO CENTRALIZED DECENTRALIZED TOP-DOWN PARTICIPATION SIDE CONTROLS ENCOURAGEMENT MODERATION OPENING PROTECTION TRANSPARENCY
  12. 12. BEST PRACTICESTHE SIDE OF LIGHT RESTRUCTURING THE INTERNAL COMMUNICATIONS - Review of the relevance of internal channels - Mainstreaming discussion and collaboration COMMITMENT IMPACTS TO CONVINCE AND HELP COLLEAGUES & - Organization of “Cafés Engage” in several countries USAGES - Birth of initiatives directly and only within “Engage” - Get help managed by advocates and users EMERGENCE OF CROWDSOURCING PRINCIPLES - Confirmation of existence and importance of experts - Use of expertise to start or amend documentation - Managers encourage to participate and get new ideas
  13. 13. RISKS AND PITFALSTHE DARK SIDE COPYCAT FORMER HABITS - Temptation to recreate / clone / migrate Intranet - Return of new silos (via group vs community) - Official versus UGC for communications BYPASS ORGANISATION DECISIONS TACTIC - Challenge all decisions made before & - Need of full transparency even on “sensible” topics CHANGES - Express and questions on re-organizations QUESTIONNING IMPACTS FOR SOCIAL NETWORKING - Place of anonymous in the debate (representativeness) - Overload of information (expressing of feeling) - Outdated and unconcluded threads
  14. 14. NEW OPPORTUNITIESTHE POWER OF THE CONTENT (finally!) FOR COMMUNICATIONS | Perspectives • Integrate individual communications within the global one • Re-focus the importance of tagging and opting-in for individuals • Reduce the noise and bet on serendipity to spread up information • Community manager as new communication manager ORGANIZATIONS | Initiatives • Faster consideration of reality of the field • Influence of community in decision making • Review of Marketing-Communications “deliverables” • Advocates and Experts in front to help and support INNOVATIONS | Speed of ideas • “Fly our own jet” strategy • Integrate external collaboration within internal • Immediate success stories sharing • Integrate “Engage” within Bell Labs initiatives
  15. 15. CROWDSOURCING RE-INVENTED?THE EXAMPLE COMES FROM ABOVE (and below)
  16. 16. CONNECT-COLLABORATE-CONTRIBUTEIT’S NOT JUST A TITLE! “Listening to the people of ALU is a good thing, acting upon it even better. So,MANAGEMENT thank you for all the reactions. I am liking Engage more and more, it is becomingSUPPORT productive.” Ben Verwaayen, CEO Alcatel-Lucent | One blog post per week
  17. 17. PROGRESSIVE & PRAGMATIC USAGESSOME EXAMPLES PASSION GET HELP PHOTOGRAPHY EMPLOYEE TO EMPLOYEE UNIVERSAL TOPIC SUPPORT • Theme of the month • CM|Advocates|Users on duty • Tips & Ideas • Café Engage • Amélie Poulain @ ALU! • Guidebook • Engage: the platform life ENGAGE INSIDE SUCCESS STORIES FOOJ WITH ENGAGE PRODUCTIVITY | IDEAS DEVELOP WITH ENGAGE ENGAGEMENT • No governance • Email usage re-visited • Data visualization • Think Out Loud • Bell labs & R&D integration • Tagging and search • Unique Communications • Social Media Ninja channel (e.g. Earnings Q&A) • Sales & Marketing
  18. 18. INTERNAL SURVEY AFTER 1 YEARWHAT THINK OUR COLLEAGUES?71%EASIER 55% EASIER 60% EASIER CONNECT | Easier to be more aware of other ALU areas COLLABORATE | Easier to find information and expertise CONTRIBUTE | Easier to reach, ask, share, advertise …
  19. 19. What is ournext step?
  20. 20. THE DIGITAL WORKPLACE STRATEGYOUR NEW INTRANET? (by Jane McConnell*)* More information: www.netjmc.com | DW Trends: www.digital-workplace-trends.com
  21. 21. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  22. 22. Connect? @sYsIpheCOPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  23. 23. ANNEXESSCREENSHOTS (Backup) COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.
  24. 24. COPYRIGHT © 2011 ALCATEL-LUCENT. ALL RIGHTS RESERVED.

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