Recognizing the talent competition our client faced, we executed a full-blown employer brand strategy that included an employer brand PR campaign, advertising campaign, internal training and an ERP.

1. case study
Surge Hiring: Call Center
CHALLENGE
A national retail, repair and services company in the recreation industry needed to quickly
open a full service, 24/7 call center but their reputation as an employer was damaged due
to layoffs. In addition, there were two well-established call centers in the area competing
for talent.
SOLUTION
Recognizing that the talent competitors used traditional recruitment approaches focused
on salary and hours, we devised an approach to go to market with an employer branding
campaign focusing on culture, mission and “why it’s better” messaging.
Tactics included:
• Employer brand PR campaign including media placement of executive interviews,
connecting with local schools and working with local employment agencies
• Internal training and an employee referral program
• Integrated recruitment advertising and marketing campaign including print and
radio advertising, collateral materials and application kiosks
IMPACT
• Filled every position within two weeks of opening
• Created a talent pool that was used when the call center expanded, reducing
talent acquisition costs
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