9. Email Consumption Stages Sender Name/Email Subject Line Preview Pane Above The Fold Entire Email Click-Through/Action Open
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Editor's Notes
Engagement tool. Not your mail newsletter attached as a pdf or copied into email form.
Looking terrible in other email clients, you getting all the bouncebacks, not being able to track open, click through, conversion or action rate. You have no idea if anyone is opening your email or what they are doing with it. You are probably breaking the law (CAN-SPAM). Over time you could be blacklisted