Search Engine Strategies: Digging Deeply Internet Librarian, Oct. 31, 2007 By Greg R. Notess SearchEngineShowdown.com
Overview <ul><li>Overlap & Search Switching </li></ul><ul><li>Social Challenges: Facebook, Wikipedia </li></ul><ul><li>Boo...
Recent Example: (Last month) <ul><li>Phrase seach for a name </li></ul><ul><li>Ask Results: 5 </li></ul><ul><li>Live Resul...
Search Switching <ul><li>Between Vendors </li></ul><ul><ul><li>Search box </li></ul></ul><ul><ul><li>Search services </li>...
Between Vendors <ul><li>Web: </li></ul><ul><ul><li>TurboScout www.turboscout.com </li></ul></ul><ul><ul><li>Intelways  www...
Switching Within <ul><li>Use “tabs” </li></ul><ul><li>Look under “More” </li></ul>
New Generation Challenges Citation Confusion WIkipedia Challenges Facebook Searching
Citations: Why & What? <ul><li>Why need to cite? </li></ul><ul><li>What is the original source? </li></ul><ul><li>Example ...
 
No full text link
Wikipedia <ul><li>“ According to Wikipedia. . .” </li></ul><ul><li>Which version? </li></ul><ul><li>History: Searchable? <...
Facebook Searching <ul><li>Privacy vs. Search </li></ul><ul><ul><li>In general, full profile in-network </li></ul></ul><ul...
Other Book Searching <ul><li>Amazon's &quot;Search Inside the Book&quot;  </li></ul><ul><li>Google Book Search </li></ul><...
Full Text Searching: Books <ul><li>New information source for searchers </li></ul><ul><li>Searching, Not Reading </li></ul...
Amazon Search <ul><li>Limit to Books Database </li></ul><ul><li>Look for  </li></ul><ul><ul><li>“Search Inside” or “Look I...
 
 
Google Books Search <ul><li>books.google.com </li></ul><ul><li>Limited Access (May require logging in) </li></ul><ul><ul><...
Google, Amazon, Live <ul><li>Have Old and NewBooks </li></ul><ul><ul><li>Amazon: As Reprints </li></ul></ul><ul><li>View E...
Publishers’ Sites <ul><li>National Academies Press </li></ul><ul><li>www.nap.edu </li></ul><ul><li>3,700 books online free...
 
Cache Mining <ul><li>Copy of Indexed Version HTML </li></ul><ul><ul><li>Images, CSS, JavaScript NOT Cached </li></ul></ul>...
Cache Explored <ul><li>Google, Live, Gigablast, Ask </li></ul><ul><ul><li>Include Date of Crawl </li></ul></ul><ul><li>Tex...
Google Tricks or Treats Google Numbers URL Tricks Google Dating
Google Number Change <ul><li>Upper right: “About” number </li></ul><ul><li>Has lessened for small retrievals </li></ul><ul...
Google Supplemental 2003-07 <ul><li>Formerly separate database w/ labels </li></ul><ul><ul><li>Not refreshed frequently </...
In Google Results URL <ul><li>Change  &as_qdr= </li></ul><ul><ul><li>d[number] - past number of days </li></ul></ul><ul><u...
More Google URL Tricks <ul><li>Add  &filter=0  to turn off clustering </li></ul><ul><li>Change  &num=100  to see more resu...
Google Dating <ul><li>Google change to date 1 st  seen </li></ul><ul><ul><li>Or last changed </li></ul></ul><ul><li>Google...
More Search Tricks & Treats Phrases Perils Image Searching Conundrum Link Searching Related Searches
Phrase Searching & Perils <ul><li>Powerful advanced command </li></ul><ul><li>Can combine with single terms </li></ul><ul>...
Image Searching Issues
Link Searching <ul><li>Google: Partial results, no combine </li></ul><ul><li>Live: Commands pulled in March </li></ul><ul>...
Personalization <ul><li>Google ranking now defaults to it </li></ul><ul><ul><li>If you are signed in </li></ul></ul><ul><u...
Related Searches <ul><li>Google Suggest </li></ul><ul><li>Yahoo! New Refinements </li></ul><ul><li>Ask Related </li></ul>
Search Well and Be Wise! Questions? More at  S earchEngineShowdown.com
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Search Engine Strategies

  1. 1. Search Engine Strategies: Digging Deeply Internet Librarian, Oct. 31, 2007 By Greg R. Notess SearchEngineShowdown.com
  2. 2. Overview <ul><li>Overlap & Search Switching </li></ul><ul><li>Social Challenges: Facebook, Wikipedia </li></ul><ul><li>Book Searching </li></ul><ul><li>Cache Mining </li></ul><ul><li>Google Tricks or Treats </li></ul><ul><li>And More. . . </li></ul>
  3. 3. Recent Example: (Last month) <ul><li>Phrase seach for a name </li></ul><ul><li>Ask Results: 5 </li></ul><ul><li>Live Results: 4 </li></ul><ul><li>Yahoo! Results: 9 (or 20 unclusted) </li></ul><ul><li>Google: 3! </li></ul>
  4. 4. Search Switching <ul><li>Between Vendors </li></ul><ul><ul><li>Search box </li></ul></ul><ul><ul><li>Search services </li></ul></ul><ul><ul><li>Bookmarklets </li></ul></ul><ul><li>Within One System </li></ul><ul><ul><li>“Tabs” </li></ul></ul><ul><ul><li>“More” </li></ul></ul><ul><ul><li>Betas </li></ul></ul>
  5. 5. Between Vendors <ul><li>Web: </li></ul><ul><ul><li>TurboScout www.turboscout.com </li></ul></ul><ul><ul><li>Intelways www.intelways.com (Crossengine) </li></ul></ul><ul><ul><li>Zuula www.zuula.com </li></ul></ul><ul><ul><li>Trovando www.trovando.it </li></ul></ul><ul><ul><li>Bookmarklets searchengineshowdown.com/bmlets/ </li></ul></ul><ul><li>Geo Searching </li></ul><ul><ul><li>Flash Earth www.flashearth.com </li></ul></ul><ul><li>Book Searching </li></ul><ul><ul><li>Booksearchx3 www.kokogiak.com/booksearch </li></ul></ul>
  6. 6. Switching Within <ul><li>Use “tabs” </li></ul><ul><li>Look under “More” </li></ul>
  7. 7. New Generation Challenges Citation Confusion WIkipedia Challenges Facebook Searching
  8. 8. Citations: Why & What? <ul><li>Why need to cite? </li></ul><ul><li>What is the original source? </li></ul><ul><li>Example </li></ul><ul><ul><li>en.wikipedia.org/wiki/Evidence-based_medicine </li></ul></ul>
  9. 10. No full text link
  10. 11. Wikipedia <ul><li>“ According to Wikipedia. . .” </li></ul><ul><li>Which version? </li></ul><ul><li>History: Searchable? </li></ul>
  11. 12. Facebook Searching <ul><li>Privacy vs. Search </li></ul><ul><ul><li>In general, full profile in-network </li></ul></ul><ul><ul><li>So, join network to view </li></ul></ul><ul><ul><li>Two regional switches in 60 days </li></ul></ul><ul><ul><li>Email address required for work/college </li></ul></ul><ul><li>Network Statistics </li></ul>
  12. 13. Other Book Searching <ul><li>Amazon's &quot;Search Inside the Book&quot; </li></ul><ul><li>Google Book Search </li></ul><ul><li>Open Content Alliance </li></ul><ul><ul><li>Internet Archive Text Archive </li></ul></ul><ul><ul><li>Live Search Books </li></ul></ul><ul><li>Individual publishers' initiatives </li></ul>
  13. 14. Full Text Searching: Books <ul><li>New information source for searchers </li></ul><ul><li>Searching, Not Reading </li></ul><ul><li>Think About Potential Uses </li></ul><ul><li>Limited Access, but Full(?) Search </li></ul>
  14. 15. Amazon Search <ul><li>Limit to Books Database </li></ul><ul><li>Look for </li></ul><ul><ul><li>“Search Inside” or “Look Inside” image </li></ul></ul><ul><ul><li>Excerpt </li></ul></ul>
  15. 18. Google Books Search <ul><li>books.google.com </li></ul><ul><li>Limited Access (May require logging in) </li></ul><ul><ul><li>Sample Pages (with publisher agreement) </li></ul></ul><ul><ul><li>Snippet View (without agreement) </li></ul></ul><ul><li>Full View </li></ul><ul><li>Or No Preview Available </li></ul>
  16. 19. Google, Amazon, Live <ul><li>Have Old and NewBooks </li></ul><ul><ul><li>Amazon: As Reprints </li></ul></ul><ul><li>View Extracts Only, Log In to View </li></ul><ul><li>How Much Depends on Publisher </li></ul>
  17. 20. Publishers’ Sites <ul><li>National Academies Press </li></ul><ul><li>www.nap.edu </li></ul><ul><li>3,700 books online free </li></ul>
  18. 22. Cache Mining <ul><li>Copy of Indexed Version HTML </li></ul><ul><ul><li>Images, CSS, JavaScript NOT Cached </li></ul></ul><ul><li>Multiple Copies Available </li></ul><ul><ul><li>Google, Yahoo, Live, Gigablast, Ask, Exalead </li></ul></ul><ul><ul><ul><li>searchengineshowdown.com/others/archive.shtml </li></ul></ul></ul><ul><li>Use for </li></ul><ul><ul><li>Older Copies </li></ul></ul><ul><ul><li>When Site is Down </li></ul></ul>
  19. 23. Cache Explored <ul><li>Google, Live, Gigablast, Ask </li></ul><ul><ul><li>Include Date of Crawl </li></ul></ul><ul><li>Text only versions at Google, Gigablast </li></ul><ul><li>Wayback Machine archive.org </li></ul><ul><ul><li>From 1996 to 8-12 months ago </li></ul></ul><ul><ul><li>Includes Some Images, etc. </li></ul></ul><ul><li>Use all for Range of Dates </li></ul>
  20. 24. Google Tricks or Treats Google Numbers URL Tricks Google Dating
  21. 25. Google Number Change <ul><li>Upper right: “About” number </li></ul><ul><li>Has lessened for small retrievals </li></ul><ul><li>Unfiltering may increase </li></ul><ul><li>Add &filter=0 to turn off clustering </li></ul>
  22. 26. Google Supplemental 2003-07 <ul><li>Formerly separate database w/ labels </li></ul><ul><ul><li>Not refreshed frequently </li></ul></ul><ul><ul><li>Retrieved only when <200-800 results </li></ul></ul><ul><li>Label is now gone, Refreshed more often </li></ul><ul><ul><li>But still there? </li></ul></ul>
  23. 27. In Google Results URL <ul><li>Change &as_qdr= </li></ul><ul><ul><li>d[number] - past number of days </li></ul></ul><ul><ul><li>w[number] - past number of weeks </li></ul></ul><ul><ul><li>y[number] - past number of years </li></ul></ul><ul><li>&as_qdr=y3 </li></ul><ul><ul><li>For past 3 years </li></ul></ul>
  24. 28. More Google URL Tricks <ul><li>Add &filter=0 to turn off clustering </li></ul><ul><li>Change &num=100 to see more results </li></ul><ul><li>Image Searching </li></ul><ul><ul><li>Add &imgtype=face to limit to faces </li></ul></ul><ul><ul><li>Add &imgtype=news for news photos </li></ul></ul>
  25. 29. Google Dating <ul><li>Google change to date 1 st seen </li></ul><ul><ul><li>Or last changed </li></ul></ul><ul><li>Google advanced search </li></ul><ul><ul><li>“Return web pages first seen in the” </li></ul></ul><ul><ul><li>More choices </li></ul></ul><ul><ul><li>Still inaccurate </li></ul></ul>
  26. 30. More Search Tricks & Treats Phrases Perils Image Searching Conundrum Link Searching Related Searches
  27. 31. Phrase Searching & Perils <ul><li>Powerful advanced command </li></ul><ul><li>Can combine with single terms </li></ul><ul><ul><li>“ use quotes” to “find phrases of more than one word” </li></ul></ul><ul><li>Beware overuse </li></ul><ul><ul><li>“ nace salary survey fall 2007” </li></ul></ul>
  28. 32. Image Searching Issues
  29. 33. Link Searching <ul><li>Google: Partial results, no combine </li></ul><ul><li>Live: Commands pulled in March </li></ul><ul><ul><li>link:, linkdomain:, & inurl: (use + to make work) </li></ul></ul><ul><li>Yahoo: Best bet </li></ul><ul><li>link:http://www.ibm.com/employment -site:ibm.com </li></ul><ul><ul><li>Be sure to include full URL and http:// </li></ul></ul><ul><ul><li>Also can use linkdomain: with no http:// </li></ul></ul><ul><li>linkdomain:ibm.com site:yale.edu </li></ul>
  30. 34. Personalization <ul><li>Google ranking now defaults to it </li></ul><ul><ul><li>If you are signed in </li></ul></ul><ul><ul><li>. . . And do not turn it off </li></ul></ul><ul><li>Same results, just slightly different order </li></ul><ul><li>Remember: Add &pws=0 to turn off </li></ul><ul><li>Trend for future or dead end? </li></ul>
  31. 35. Related Searches <ul><li>Google Suggest </li></ul><ul><li>Yahoo! New Refinements </li></ul><ul><li>Ask Related </li></ul>
  32. 36. Search Well and Be Wise! Questions? More at S earchEngineShowdown.com

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