Search Engine Strategies: Digging Deeply Internet Librarian, Oct. 31, 2007 By Greg R. Notess SearchEngineShowdown.com

Overview Overlap & Search Switching Social Challenges: Facebook, Wikipedia Book Searching Cache Mining Google Tricks or Treats And More. . .

Overlap & Search Switching

Social Challenges: Facebook, Wikipedia

Book Searching

Cache Mining

Google Tricks or Treats

And More. . .

Recent Example: (Last month) Phrase seach for a name Ask Results: 5 Live Results: 4 Yahoo! Results: 9 (or 20 unclusted) Google: 3!

Phrase seach for a name

Ask Results: 5

Live Results: 4

Yahoo! Results: 9 (or 20 unclusted)

Google: 3!

Search Switching Between Vendors Search box Search services Bookmarklets Within One System “Tabs” “More” Betas

Between Vendors

Search box

Search services

Bookmarklets

Within One System

“Tabs”

“More”

Betas

Between Vendors Web: TurboScout www.turboscout.com Intelways www.intelways.com (Crossengine) Zuula www.zuula.com Trovando www.trovando.it Bookmarklets searchengineshowdown.com/bmlets/ Geo Searching Flash Earth www.flashearth.com Book Searching Booksearchx3 www.kokogiak.com/booksearch

Web:

TurboScout www.turboscout.com

Intelways www.intelways.com (Crossengine)

Zuula www.zuula.com

Trovando www.trovando.it

Bookmarklets searchengineshowdown.com/bmlets/

Geo Searching

Flash Earth www.flashearth.com

Book Searching

Booksearchx3 www.kokogiak.com/booksearch

Switching Within Use “tabs” Look under “More”

Use “tabs”

Look under “More”

New Generation Challenges Citation Confusion WIkipedia Challenges Facebook Searching

Citations: Why & What? Why need to cite? What is the original source? Example en.wikipedia.org/wiki/Evidence-based_medicine

Why need to cite?

What is the original source?

Example

en.wikipedia.org/wiki/Evidence-based_medicine

No full text link

Wikipedia “ According to Wikipedia. . .” Which version? History: Searchable?

“ According to Wikipedia. . .”

Which version?

History: Searchable?

Facebook Searching Privacy vs. Search In general, full profile in-network So, join network to view Two regional switches in 60 days Email address required for work/college Network Statistics

Privacy vs. Search

In general, full profile in-network

So, join network to view

Two regional switches in 60 days

Email address required for work/college

Network Statistics

Other Book Searching Amazon's "Search Inside the Book" Google Book Search Open Content Alliance Internet Archive Text Archive Live Search Books Individual publishers' initiatives

Amazon's "Search Inside the Book"

Google Book Search

Open Content Alliance

Internet Archive Text Archive

Live Search Books

Individual publishers' initiatives

Full Text Searching: Books New information source for searchers Searching, Not Reading Think About Potential Uses Limited Access, but Full(?) Search

New information source for searchers

Searching, Not Reading

Think About Potential Uses

Limited Access, but Full(?) Search

Amazon Search Limit to Books Database Look for “Search Inside” or “Look Inside” image Excerpt

Limit to Books Database

Look for

“Search Inside” or “Look Inside” image

Excerpt

Google Books Search books.google.com Limited Access (May require logging in) Sample Pages (with publisher agreement) Snippet View (without agreement) Full View Or No Preview Available

books.google.com

Limited Access (May require logging in)

Sample Pages (with publisher agreement)

Snippet View (without agreement)

Full View

Or No Preview Available

Google, Amazon, Live Have Old and NewBooks Amazon: As Reprints View Extracts Only, Log In to View How Much Depends on Publisher

Have Old and NewBooks

Amazon: As Reprints

View Extracts Only, Log In to View

How Much Depends on Publisher

Publishers’ Sites National Academies Press www.nap.edu 3,700 books online free

National Academies Press

www.nap.edu

3,700 books online free

Cache Mining Copy of Indexed Version HTML Images, CSS, JavaScript NOT Cached Multiple Copies Available Google, Yahoo, Live, Gigablast, Ask, Exalead searchengineshowdown.com/others/archive.shtml Use for Older Copies When Site is Down

Copy of Indexed Version HTML

Images, CSS, JavaScript NOT Cached

Multiple Copies Available

Google, Yahoo, Live, Gigablast, Ask, Exalead

searchengineshowdown.com/others/archive.shtml

Use for

Older Copies

When Site is Down

Cache Explored Google, Live, Gigablast, Ask Include Date of Crawl Text only versions at Google, Gigablast Wayback Machine archive.org From 1996 to 8-12 months ago Includes Some Images, etc. Use all for Range of Dates

Google, Live, Gigablast, Ask

Include Date of Crawl

Text only versions at Google, Gigablast

Wayback Machine archive.org

From 1996 to 8-12 months ago

Includes Some Images, etc.

Use all for Range of Dates

Google Tricks or Treats Google Numbers URL Tricks Google Dating

Google Number Change Upper right: “About” number Has lessened for small retrievals Unfiltering may increase Add &filter=0 to turn off clustering

Upper right: “About” number

Has lessened for small retrievals

Unfiltering may increase

Add &filter=0 to turn off clustering

Google Supplemental 2003-07 Formerly separate database w/ labels Not refreshed frequently Retrieved only when <200-800 results Label is now gone, Refreshed more often But still there?

Formerly separate database w/ labels

Not refreshed frequently

Retrieved only when <200-800 results

Label is now gone, Refreshed more often

But still there?

In Google Results URL Change &as_qdr= d[number] - past number of days w[number] - past number of weeks y[number] - past number of years &as_qdr=y3 For past 3 years

Change &as_qdr=

d[number] - past number of days

w[number] - past number of weeks

y[number] - past number of years

&as_qdr=y3

For past 3 years

More Google URL Tricks Add &filter=0 to turn off clustering Change &num=100 to see more results Image Searching Add &imgtype=face to limit to faces Add &imgtype=news for news photos

Add &filter=0 to turn off clustering

Change &num=100 to see more results

Image Searching

Add &imgtype=face to limit to faces

Add &imgtype=news for news photos

Google Dating Google change to date 1 st seen Or last changed Google advanced search “Return web pages first seen in the” More choices Still inaccurate

Google change to date 1 st seen

Or last changed

Google advanced search

“Return web pages first seen in the”

More choices

Still inaccurate

More Search Tricks & Treats Phrases Perils Image Searching Conundrum Link Searching Related Searches

Phrase Searching & Perils Powerful advanced command Can combine with single terms “ use quotes” to “find phrases of more than one word” Beware overuse “ nace salary survey fall 2007”

Powerful advanced command

Can combine with single terms

“ use quotes” to “find phrases of more than one word”

Beware overuse

“ nace salary survey fall 2007”

Image Searching Issues

Link Searching Google: Partial results, no combine Live: Commands pulled in March link:, linkdomain:, & inurl: (use + to make work) Yahoo: Best bet link:http://www.ibm.com/employment -site:ibm.com Be sure to include full URL and http:// Also can use linkdomain: with no http:// linkdomain:ibm.com site:yale.edu

Google: Partial results, no combine

Live: Commands pulled in March

link:, linkdomain:, & inurl: (use + to make work)

Yahoo: Best bet

link:http://www.ibm.com/employment -site:ibm.com

Be sure to include full URL and http://

Also can use linkdomain: with no http://

linkdomain:ibm.com site:yale.edu

Personalization Google ranking now defaults to it If you are signed in . . . And do not turn it off Same results, just slightly different order Remember: Add &pws=0 to turn off Trend for future or dead end?

Google ranking now defaults to it

If you are signed in

. . . And do not turn it off

Same results, just slightly different order

Remember: Add &pws=0 to turn off

Trend for future or dead end?

Related Searches Google Suggest Yahoo! New Refinements Ask Related

Google Suggest

Yahoo! New Refinements

Ask Related

Search Well and Be Wise! Questions? More at S earchEngineShowdown.com