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Web Content Writing

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how to write for web

how to write for web

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  • Welcome for our first lecture in the Web writing

Transcript

  • 1. Web Content Writing Style Guidelines
  • 2. Presentation Outlines:
    • Why Web Writing ?!
    • Web Content Writing in the Context of Web design
    • Web as a Communication System
    • Why Web Writing again ?!
    • “ How to Write for the Web ” Empirical Studies
    • Web Reader’s Characteristics
    • Common Online & Offline Writing Guidelines
    • Exclusive Web Writing Guidelines
    • Web Writing Terms: Web Paragraph
    • Web Writing Techniques: Inverted pyramid Technique
    • Questions & Comments
  • 3. Why Web Writing ?!
    • Writing for the Web is not the same as writing for print; because people read differently on the Web !!
  • 4. Web Content Writing in the Context of Web Design
    • There are three levels of Web design :
    - Site Design - Page Design - Content Design .
  • 5. Site Structure Design Sample
  • 6. Page Layout Sample
  • 7. Web as a Communication System
    • As any communication system, Web has 4 basic elements:
    - The Sender - The Message - The Channel - The Receiver There are some additional elements: - Feed Back - Environment Noise
  • 8. Why Web Writing again ?!
      • Mostly, Web Reader is under pressure on the Web, whereas after getting over the problem of searching and finding the needed information he/she still under pressure and face difficulties, such as:
      • - Cost
      • - Bandwidth Limitations
      • - Information Quantity
      • - Difficulties of reading on Computer screens for a long time.
  • 9. “ How to Write for the Web ” Empirical Studies
        • On the basis of that, and towards a better Web User Experience, the need to Web Usability Studies becomes a necessity.
  • 10. Web Reader’s Characteristics
    • - Users don’t read on he Web; instead they scan the page
    - Users don’t like long, scrolling pages: they prefer short and to the point text - Users detest marketing language, and prefer factual information.
  • 11. Common Online & Offline Writing Guidelines
    • -    Organizing the information
    -    Using words and categories that make sense to the audience -    Limiting each paragraph to one main idea -    Providing the right amount of information
  • 12. Exclusive Web Writing Guidelines
      • - Text should be Scannable
      • - Text should be Concise
      • - Hypertext should be Well-Linked
      • - Graphics and text should complement one another
  • 13. Web Writing Terms: Web Paragraph
    • - For efficient online reading, paragraphs should be kept shorter than is typical in many kinds of offline writing.
    - As general rule, average paragraph length on the Web should be no longer than 50 words. - Each paragraph deals with one single thought.
  • 14. Web Writing Techniques: Inverted pyramid Technique
    • - In that technique, news and conclusions are presented first, followed by details and background information
    - - Web Readers prefer Inverted Pyramid Technique, it helps them to find the main point quickly, from the first line.
  • 15. Questions & Comments Your Questions and Comments are most welcomed !
  • 16. Thank you All