Web Content Writing

Web Content Writing Style Guidelines

Presentation Outlines: ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

Why Web Writing ?! ,[object Object]

Web Content Writing in the Context of Web Design ,[object Object],- Site Design - Page Design - Content Design .

Web as a Communication System ,[object Object],- The Sender - The Message - The Channel - The Receiver There are some additional elements: - Feed Back - Environment Noise

Why Web Writing again ?! ,[object Object],[object Object],[object Object],[object Object],[object Object]

“ How to Write for the Web ” Empirical Studies ,[object Object]

Web Reader’s Characteristics ,[object Object],- Users don’t like long, scrolling pages: they prefer short and to the point text - Users detest marketing language, and prefer factual information.

Common Online & Offline Writing Guidelines ,[object Object],- Using words and categories that make sense to the audience - Limiting each paragraph to one main idea - Providing the right amount of information

Exclusive Web Writing Guidelines ,[object Object],[object Object],[object Object],[object Object]

Web Writing Terms: Web Paragraph ,[object Object],- As general rule, average paragraph length on the Web should be no longer than 50 words. - Each paragraph deals with one single thought.

Web Writing Techniques: Inverted pyramid Technique ,[object Object],- - Web Readers prefer Inverted Pyramid Technique, it helps them to find the main point quickly, from the first line.

Questions & Comments Your Questions and Comments are most welcomed !

Web Content Writing

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