Web Content Writing Style Guidelines

Presentation Outlines: Why Web Writing ?! Web Content Writing in the Context of Web design Web as a Communication System Why Web Writing again ?! “ How to Write for the Web ” Empirical Studies Web Reader’s Characteristics Common Online & Offline Writing Guidelines Exclusive Web Writing Guidelines Web Writing Terms: Web Paragraph Web Writing Techniques: Inverted pyramid Technique Questions & Comments

Why Web Writing ?!

Web Content Writing in the Context of Web design

Web as a Communication System

Why Web Writing again ?!

“ How to Write for the Web ” Empirical Studies

Web Reader’s Characteristics

Common Online & Offline Writing Guidelines

Exclusive Web Writing Guidelines

Web Writing Terms: Web Paragraph

Web Writing Techniques: Inverted pyramid Technique

Questions & Comments

Why Web Writing ?! Writing for the Web is not the same as writing for print; because people read differently on the Web !!

Writing for the Web is not the same as writing for print; because people read differently on the Web !!

Web Content Writing in the Context of Web Design There are three levels of Web design : - Site Design - Page Design - Content Design .

There are three levels of Web design :

Site Structure Design Sample

Page Layout Sample

Web as a Communication System As any communication system, Web has 4 basic elements: - The Sender - The Message - The Channel - The Receiver There are some additional elements: - Feed Back - Environment Noise

As any communication system, Web has 4 basic elements:

Why Web Writing again ?! Mostly, Web Reader is under pressure on the Web, whereas after getting over the problem of searching and finding the needed information he/she still under pressure and face difficulties, such as: - Cost - Bandwidth Limitations - Information Quantity - Difficulties of reading on Computer screens for a long time.

Mostly, Web Reader is under pressure on the Web, whereas after getting over the problem of searching and finding the needed information he/she still under pressure and face difficulties, such as:

- Cost

- Bandwidth Limitations

- Information Quantity

- Difficulties of reading on Computer screens for a long time.

“ How to Write for the Web ” Empirical Studies On the basis of that, and towards a better Web User Experience, the need to Web Usability Studies becomes a necessity.

On the basis of that, and towards a better Web User Experience, the need to Web Usability Studies becomes a necessity.

Web Reader’s Characteristics - Users don’t read on he Web; instead they scan the page - Users don’t like long, scrolling pages: they prefer short and to the point text - Users detest marketing language, and prefer factual information.

- Users don’t read on he Web; instead they scan the page

Common Online & Offline Writing Guidelines - Organizing the information - Using words and categories that make sense to the audience - Limiting each paragraph to one main idea - Providing the right amount of information

- Organizing the information

Exclusive Web Writing Guidelines - Text should be Scannable - Text should be Concise - Hypertext should be Well-Linked - Graphics and text should complement one another

- Text should be Scannable

- Text should be Concise

- Hypertext should be Well-Linked

- Graphics and text should complement one another

Web Writing Terms: Web Paragraph - For efficient online reading, paragraphs should be kept shorter than is typical in many kinds of offline writing. - As general rule, average paragraph length on the Web should be no longer than 50 words. - Each paragraph deals with one single thought.

- For efficient online reading, paragraphs should be kept shorter than is typical in many kinds of offline writing.

Web Writing Techniques: Inverted pyramid Technique - In that technique, news and conclusions are presented first, followed by details and background information - - Web Readers prefer Inverted Pyramid Technique, it helps them to find the main point quickly, from the first line.

- In that technique, news and conclusions are presented first, followed by details and background information

Questions & Comments Your Questions and Comments are most welcomed !

Thank you All