Web Content Writing


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  • Welcome for our first lecture in the Web writing
  • Web Content Writing

    1. 1. Web Content Writing Style Guidelines
    2. 2. Presentation Outlines: <ul><li>Why Web Writing ?! </li></ul><ul><li>Web Content Writing in the Context of Web design </li></ul><ul><li>Web as a Communication System </li></ul><ul><li>Why Web Writing again ?! </li></ul><ul><li>“ How to Write for the Web ” Empirical Studies </li></ul><ul><li>Web Reader’s Characteristics </li></ul><ul><li>Common Online & Offline Writing Guidelines </li></ul><ul><li>Exclusive Web Writing Guidelines </li></ul><ul><li>Web Writing Terms: Web Paragraph </li></ul><ul><li>Web Writing Techniques: Inverted pyramid Technique </li></ul><ul><li>Questions & Comments </li></ul>
    3. 3. Why Web Writing ?! <ul><li>Writing for the Web is not the same as writing for print; because people read differently on the Web !! </li></ul>
    4. 4. Web Content Writing in the Context of Web Design <ul><li>There are three levels of Web design : </li></ul>- Site Design - Page Design - Content Design .
    5. 5. Site Structure Design Sample
    6. 6. Page Layout Sample
    7. 7. Web as a Communication System <ul><li>As any communication system, Web has 4 basic elements: </li></ul>- The Sender - The Message - The Channel - The Receiver There are some additional elements: - Feed Back - Environment Noise
    8. 8. Why Web Writing again ?! <ul><ul><li>Mostly, Web Reader is under pressure on the Web, whereas after getting over the problem of searching and finding the needed information he/she still under pressure and face difficulties, such as: </li></ul></ul><ul><ul><li>- Cost </li></ul></ul><ul><ul><li>- Bandwidth Limitations </li></ul></ul><ul><ul><li>- Information Quantity </li></ul></ul><ul><ul><li>- Difficulties of reading on Computer screens for a long time. </li></ul></ul>
    9. 9. “ How to Write for the Web ” Empirical Studies <ul><ul><ul><li>On the basis of that, and towards a better Web User Experience, the need to Web Usability Studies becomes a necessity. </li></ul></ul></ul>
    10. 10. Web Reader’s Characteristics <ul><li>- Users don’t read on he Web; instead they scan the page </li></ul>- Users don’t like long, scrolling pages: they prefer short and to the point text - Users detest marketing language, and prefer factual information.
    11. 11. Common Online & Offline Writing Guidelines <ul><li>-    Organizing the information </li></ul>-    Using words and categories that make sense to the audience -    Limiting each paragraph to one main idea -    Providing the right amount of information
    12. 12. Exclusive Web Writing Guidelines <ul><ul><li>- Text should be Scannable </li></ul></ul><ul><ul><li>- Text should be Concise </li></ul></ul><ul><ul><li>- Hypertext should be Well-Linked </li></ul></ul><ul><ul><li>- Graphics and text should complement one another </li></ul></ul>
    13. 13. Web Writing Terms: Web Paragraph <ul><li>- For efficient online reading, paragraphs should be kept shorter than is typical in many kinds of offline writing. </li></ul>- As general rule, average paragraph length on the Web should be no longer than 50 words. - Each paragraph deals with one single thought.
    14. 14. Web Writing Techniques: Inverted pyramid Technique <ul><li>- In that technique, news and conclusions are presented first, followed by details and background information </li></ul>- - Web Readers prefer Inverted Pyramid Technique, it helps them to find the main point quickly, from the first line.
    15. 15. Questions & Comments Your Questions and Comments are most welcomed !
    16. 16. Thank you All