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"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"
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"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"

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Located in Lexington, Kentucky, eLink Design specializes in web design, SEO web design, web applications, and search engine optimization. Using Site Administrator, our SEO-friendly CMS, we combine our …

Located in Lexington, Kentucky, eLink Design specializes in web design, SEO web design, web applications, and search engine optimization. Using Site Administrator, our SEO-friendly CMS, we combine our proven SEO Techniques with high quality web design and development services to build powerful solutions for our clients.

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  • 1. Website Redesign Roadmap A guide for navigating your next website redesign eLink Design, Inc. A Lexington Web Design Firm
  • 2. The Pull Is Cool • The old style of push marketing is still effective if you can afford it, but not like it was before the year 2000. Push Pull
  • 3. Very Cool • Over the last 10 years, pull marketing has gained ground as an effective marketing method. • It’s easier and more cost-effective than push marketing.
  • 4. Pull = Leverage flickr: M_Shahab
  • 5. So why do you have a business website?
  • 6. Wrong Reasons to Redesign • Our company has a new look and feel. • The current design is getting old. • I don’t like the design any more. • It’s been a while since we had a redesign. • The marketing department wants to. • The CEO wants a new look.
  • 7. Fishing in an empty pond?
  • 8. Right Reasons to Redesign • I want to get found by more prospects. • I want to convert more prospects into leads. – Branding could be a good reason if it will help to increase prospects and leads.
  • 9. Your business website is for lead generation.
  • 10. Which is better? • Attractive & Empty • Unattractive & Full Flick: Yiie Flick: mckaysavage
  • 11. How to Redesign a Successful Website
  • 12. Attract More Prospects • Create great content • Optimize the content for search (SEO) • Promote the content using social media Flickr: aemde
  • 13. Types of content • Blog • Video • Photos • Presentations • Podcasts • Press Releases • eBooks • Whitepapers
  • 14. Convert Visitors to Leads • Landing Pages • Calls to Action
  • 15. Analysis - ROI • A redesign without measurable improvement is a waste of time and money. • You must know your current web statistics before you start.
  • 16. Step #1 • Audit your website assets – Content – Inbound Links – Keyword Rankings – Conversion Tools • Protect these assets during the redesign • Wasted assets = wasted time & money
  • 17. Use Analytics to Identify Assets
  • 18. Step #2 • Creating great content is just as important as attractive design – Blog – Video – Photos – Presentations – Podcasts – Press Releases – eBooks – Whitepapers Flickr: Adikos
  • 19. Step #3 • Conversion Testing – Landing Pages
  • 20. Step #4 • Analyze the results
  • 21. Bring It All Together Flickr: Assembled Chemical Weapons Alternatives Flickr: UggBoy♥UggGirl
  • 22. eLink Design 1. Be Seen 2. Convert 3. Analyze
  • 23. Contact Phone: 859.422.9165 Email: info@elinkdesign.com Web: www.elinkdesign.com A Lexington Web Design Firm

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