Website Redesign Roadmap
A guide for navigating your next website redesign
eLink Design, Inc.
A Lexington Web Design Firm
The Pull Is Cool
• The old style of push marketing is still effective
if you can afford it, but not like it was before
the...
Very Cool
• Over the last 10 years, pull marketing has
gained ground as an effective marketing
method.
• It’s easier and m...
Pull = Leverage
flickr: M_Shahab
So why do you have
a business website?
Wrong Reasons to Redesign
• Our company has a new look and feel.
• The current design is getting old.
• I don’t like the d...
Fishing in an empty pond?
Right Reasons to Redesign
• I want to get found by more prospects.
• I want to convert more prospects into leads.
– Brandi...
Your business website is for
lead generation.
Which is better?
• Attractive & Empty • Unattractive & Full
Flick: Yiie Flick: mckaysavage
How to Redesign a
Successful Website
Attract More Prospects
• Create great content
• Optimize the content for search (SEO)
• Promote the content using social m...
Types of content
• Blog
• Video
• Photos
• Presentations
• Podcasts
• Press Releases
• eBooks
• Whitepapers
Convert Visitors to Leads
• Landing Pages
• Calls to Action
Analysis - ROI
• A redesign without measurable improvement
is a waste of time and money.
• You must know your current web ...
Step #1
• Audit your website assets
– Content
– Inbound Links
– Keyword Rankings
– Conversion Tools
• Protect these assets...
Use Analytics to Identify Assets
Step #2
• Creating great content is just as important as
attractive design
– Blog
– Video
– Photos
– Presentations
– Podca...
Step #3
• Conversion Testing
– Landing Pages
Step #4
• Analyze the results
Bring It All Together
Flickr: Assembled Chemical Weapons Alternatives
Flickr: UggBoy♥UggGirl
eLink Design
1. Be Seen 2. Convert 3. Analyze
Contact
Phone: 859.422.9165
Email: info@elinkdesign.com
Web: www.elinkdesign.com
A Lexington Web Design Firm
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Located in Lexington, Kentucky, eLink Design specializes in web design, SEO web design, web applications, and search engine optimization. Using Site Administrator, our SEO-friendly CMS, we combine our proven SEO Techniques with high quality web design and development services to build powerful solutions for our clients.

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"website redesign", "kentucky website design","lexington web design","louisville web design","search engine optimization","seo web design","elink design"

  1. 1. Website Redesign Roadmap A guide for navigating your next website redesign eLink Design, Inc. A Lexington Web Design Firm
  2. 2. The Pull Is Cool • The old style of push marketing is still effective if you can afford it, but not like it was before the year 2000. Push Pull
  3. 3. Very Cool • Over the last 10 years, pull marketing has gained ground as an effective marketing method. • It’s easier and more cost-effective than push marketing.
  4. 4. Pull = Leverage flickr: M_Shahab
  5. 5. So why do you have a business website?
  6. 6. Wrong Reasons to Redesign • Our company has a new look and feel. • The current design is getting old. • I don’t like the design any more. • It’s been a while since we had a redesign. • The marketing department wants to. • The CEO wants a new look.
  7. 7. Fishing in an empty pond?
  8. 8. Right Reasons to Redesign • I want to get found by more prospects. • I want to convert more prospects into leads. – Branding could be a good reason if it will help to increase prospects and leads.
  9. 9. Your business website is for lead generation.
  10. 10. Which is better? • Attractive & Empty • Unattractive & Full Flick: Yiie Flick: mckaysavage
  11. 11. How to Redesign a Successful Website
  12. 12. Attract More Prospects • Create great content • Optimize the content for search (SEO) • Promote the content using social media Flickr: aemde
  13. 13. Types of content • Blog • Video • Photos • Presentations • Podcasts • Press Releases • eBooks • Whitepapers
  14. 14. Convert Visitors to Leads • Landing Pages • Calls to Action
  15. 15. Analysis - ROI • A redesign without measurable improvement is a waste of time and money. • You must know your current web statistics before you start.
  16. 16. Step #1 • Audit your website assets – Content – Inbound Links – Keyword Rankings – Conversion Tools • Protect these assets during the redesign • Wasted assets = wasted time & money
  17. 17. Use Analytics to Identify Assets
  18. 18. Step #2 • Creating great content is just as important as attractive design – Blog – Video – Photos – Presentations – Podcasts – Press Releases – eBooks – Whitepapers Flickr: Adikos
  19. 19. Step #3 • Conversion Testing – Landing Pages
  20. 20. Step #4 • Analyze the results
  21. 21. Bring It All Together Flickr: Assembled Chemical Weapons Alternatives Flickr: UggBoy♥UggGirl
  22. 22. eLink Design 1. Be Seen 2. Convert 3. Analyze
  23. 23. Contact Phone: 859.422.9165 Email: info@elinkdesign.com Web: www.elinkdesign.com A Lexington Web Design Firm

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