Located in Lexington, Kentucky, eLink Design specializes in web design, SEO web design, web applications, and search engine optimization. Using Site Administrator, our SEO-friendly CMS, we combine our proven SEO Techniques with high quality web design and development services to build powerful solutions for our clients.

1. Website Redesign Roadmap
A guide for navigating your next website redesign
eLink Design, Inc.
A Lexington Web Design Firm

2. The Pull Is Cool
• The old style of push marketing is still effective
if you can afford it, but not like it was before
the year 2000.
Push Pull

3. Very Cool
• Over the last 10 years, pull marketing has
gained ground as an effective marketing
method.
• It’s easier and more cost-effective than push
marketing.

4. Pull = Leverage
flickr: M_Shahab

5. So why do you have
a business website?

6. Wrong Reasons to Redesign
• Our company has a new look and feel.
• The current design is getting old.
• I don’t like the design any more.
• It’s been a while since we had a redesign.
• The marketing department wants to.
• The CEO wants a new look.

7. Fishing in an empty pond?

8. Right Reasons to Redesign
• I want to get found by more prospects.
• I want to convert more prospects into leads.
– Branding could be a good reason if it will help to
increase prospects and leads.

9. Your business website is for
lead generation.

10. Which is better?
• Attractive & Empty • Unattractive & Full
Flick: Yiie Flick: mckaysavage

11. How to Redesign a
Successful Website

12. Attract More Prospects
• Create great content
• Optimize the content for search (SEO)
• Promote the content using social media
Flickr: aemde

13. Types of content
• Blog
• Video
• Photos
• Presentations
• Podcasts
• Press Releases
• eBooks
• Whitepapers

14. Convert Visitors to Leads
• Landing Pages
• Calls to Action

15. Analysis - ROI
• A redesign without measurable improvement
is a waste of time and money.
• You must know your current web statistics
before you start.

16. Step #1
• Audit your website assets
– Content
– Inbound Links
– Keyword Rankings
– Conversion Tools
• Protect these assets during the redesign
• Wasted assets = wasted time & money

17. Use Analytics to Identify Assets

18. Step #2
• Creating great content is just as important as
attractive design
– Blog
– Video
– Photos
– Presentations
– Podcasts
– Press Releases
– eBooks
– Whitepapers
Flickr: Adikos

19. Step #3
• Conversion Testing
– Landing Pages

20. Step #4
• Analyze the results

21. Bring It All Together
Flickr: Assembled Chemical Weapons Alternatives
Flickr: UggBoy♥UggGirl

22. eLink Design
1. Be Seen 2. Convert 3. Analyze

23. Contact
Phone: 859.422.9165
Email: info@elinkdesign.com
Web: www.elinkdesign.com
A Lexington Web Design Firm