1. IDEAL Hotels Worldwide
Traveller Confidence Up in 2012 – How Will the Hotels Fare?
Travelocity‟s annual “Traveler Confidence Report” reveals a majority of consumers, 53 percent,
plan to travel more in 2012 than they did in 2011 despite a lack of confidence in the state of the
economy.
Of those respondents who planned on increasing their travel this year, about two-thirds plan to
increase their travel budget in 2012, while slightly more than one-third will travel more without
allocating more dollars to travel, indicating they plan to stretch their dollars further.
About 70 percent of respondents intend to book vacation packages (flight + hotel) or book hotels
via flash sales, while 40 percent are likely to consider booking an opaque hotel such as Top
Secret Hotels.
Hotels: This year, 76 percent of respondents plan to spend the same or increase their hotel
spending to account for hotel rate increases, taking more trips and longer hotel stays.
BRITISH TOURISM ON THE RISE AFTER RECESSION
Various sources have claimed that the recession took its toll on British tourism to the extent of
7%, leaving many jobless, hotels empty and those working in tourist administration twiddling
their thumbs.
The Office for National Statistics stated that £5 billion was sawn off the British GDP due to the
dip in the success of the UK tourism industry.
The main aim for 2012 does not involve foreign tourists, yet at keeping Brits at home to enjoy
their holidays.
Golf campaign to boost £220m industry
Scotland‟s golf courses are set to be showcased to a global audience with the launch of
VisitScotland‟s latest marketing campaign, Drive it Home.
Offering a „money can‟t buy‟ prize, Drive It Home gives golf fans the chance to play on the very
course on which the professionals will battle it out at the 2014 Ryder Cup – the PGA Centenary
Course at Gleneagles.
Recent calculations estimate the Gleneagles showdown will contribute around £100 million to
the Scottish economy during the week of the competition.

2. Malcolm Roughead, Chief Executive of VisitScotland, said: “Drive it Home is an integral part of
positioning Scotland as a leading golf destination, the campaign really shows what Scotland has
to offer in terms of excellent golf with accommodation and service to match.
Independent hoteliers cautious of Roomkey.com
For independent hoteliers, there remains a wait-and-see approach when it comes to
Roomkey.com‟s potential influence on the hotel search-engine landscape.
Roomkey.com needs to expand its inventory before some independent hotel owners will take
notice, sources report.
“It seems like it‟s the big boys wanting to get bigger,” said Bobbie Singh-Allen of the California
Lodging Industry Association and Independent Lodging Industry Association.
hotel marketing, hotel representation, hotel alliance, hotel marketing alliance, ideal hotels, hotel
low cost marketing, international travel fairs, wtm, itb asia, itb berlin, atm, fitur
Vikas Sharma
IDEAL Hotels Limited
Suite 1001, 10/F Tung Ming Building 40 Des Voeux Road Central Hong Kong
91 11 40514174
http://www.idealhotelsww.com
About IDEAL Hotels Worldwide: IDEAL Hotels Worldwide (IHWW) is the 1st Comprehensive Hotel
Low Cost Marketing (LCM) alliance from Asia to the World! IHWW is headquartered in Hong Kong with
sales offices in 15 cities across all 5 continents.