2. 2
Name Valerie Mary Mark
Personal
- Age
- Gender
- Education
39
Female
University Degree
34
Female
Master’s Degree
42
Male
University Degree, MBA
Family
- Spouse
- Children
- Relatives
Married 10 years
3 children
Married 2 years
No Children
Married 7 years
3 children
Work
- Job
- Income
- Why
HR Manager
$75.00
Seeking to Grow
Business
Small Business Owner
$90.00
Save time online,
maximize social media
resources
Marketing Comp. Owner
$95.00
Seeking to grow more his
own business
Live
- Where
- How long
- Why there
Calgary
Born in Calgary
Loves Calgary
Calgary
Born in Calgary
She has own business
Calgary
Born in Edmonton
He has own business
Personas – B2C
3. 3
Hub & Spoke Model
Buying
Town
House
Bank
Facebook
Ads
Google ads
Financial
Institue
Online
real
Estate
Websites
Brokers
Real
Estate
Agency
Previous
Landlord
