history of chivas regal

1. CHIVAS REGAL NIKHIL KAPOOR CHITKARA UNIVERSITY

2. HISTORY OF CHIVAS REGAL Chivas Regal is a blended Scotch whisky produced by Chivas Brothers, owned by Pernod Ricard. Chivas Brothers was first established in 1801 in Aberdeen, Scotland.

3. In 1842, Chivas Brothers were retained to supply provisions to the royal family at Balmoral Castle upon Queen Victoria's first visit to Scotland. In 1843, Chivas Brothers were granted a Royal Warrant to supply goods to Queen Victoria. During the 1850s 'Royal Glen Dee' was launched, followed in the 1860s by their second blended Scotch whisky, 'Royal Strathythan'.

4. In the early 1900s, Chivas Brothers decided to create their most aged blended Scotch whisky to export to the U.S and That whisky was named Chivas Regal.

5. Chivas Regal 25 Year Old was launched in 1909 as the original luxury Scotch, and became a leading brand in the U.S Chivas Regal was purchased by Seagrams in 1949, which provided a much wider distribution and marketing system. In 1950, the company Chivas Brothers was able to buy the Strathisla Distillery Chivas Regal was acquired by Pernod Ricard in 2000 upon the breakup of Seagram's Group.

6. Won gold medals at the 2006 and 2008 San Francisco World Spirits Competitions.

8. Logo- In 1997 In 2007