Churnbar Services provides social media monitoring and analysis capabilities including social media searches, text classification, topic models, and named entity recognition. Their services include regular reports on topics like supermarkets in the UK. They offer consultancy assistance in defining searches and interpreting results.

1. Churnbar Services.
© Churnbar 2012 19/07/2012

2. Capabilities.
• Social Media Monitoring & Analysis:
– Social media searches
– Text Classification
– Topic Models
– Named Entities & product searches
– Reports or Data
• Languages:
– Currently only English;
– We hope to offer Dutch, German, and Asian
Languages soon.
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3. SMM Reports
• Social Media Searches:
– Cover all main sites; list is being extended.
– Search will return full text for analysis.
– Can add geolocation for more specificity.
– Search by word or phrase.
– Possibility of offering this for clients to use
directly.
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4. • Classification:
– Uses a human-trained classifier.
– Training sets manually created for each project.
– Classifications around 80% accurate.
– Can be sentiment or any other meaningful
classification (eg segmentation of data)
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5. Topic Models:
• Statistical models of probability of words
being found in the same document – create
hidden topics of conversation.
• Allow for greater insight and understanding
into content of search results.
• Primarily use Latent Semantic Analysis.
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6. • Named Entity Recognition:
– Used to find other brands / people mentioned
alongside client company / brand
– Mentions are ranked according to frequency.
– Provides a means by which data can be
segmented, and results can be basis for product
search library.
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7. Product Search:
• Searches for individual words;
• Used to differentiate and further segment
data in a highly specific way.
(eg there are many ways people can talk about
consumer banking, finding this is a
classification task, but only one way to talk
about bread, this is a product search task).
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8. • Searches and Analyses can be provided on
their own, in any combination, or as part of a
regular series of reports.
• Standard rate card available on request.
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9. Reporting Service:
• Simple, clear, graphically rich reports with
commentary.
• Actionable recommendations.
• 5 – 10 pages.
• Affordable, and sold primarily through
resellers.
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10. Tracker Reports.
• Supermarket tracker:
– Bimonthly, covers mentions of top 5 UK
supermarket chains.
– Full analytics.
– 1st report released on 6th July 2012.
– Launch seminar 6th July.
– Download full report for £200 (+VAT)
– Other trackers planned.
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11. Consultancy
• Assistance offered in defining searches and
interpreting results.
• Could be pre or post paid.
• Training can be offered, both online and in
person.
© Churnbar 2012 19/07/2012

12. Nigel Legg
Director, Churnbar Ltd
07722 652 866
enquiries@churnbar.com
© Churnbar 2012 19/07/2012