http://influencefaculty.com/how-to-influence-people-with-video/

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The Neuroscience of
Influencing People With
Video

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There are many good reasons to
use video to influence people, and
one of them is a system in the
brain called the Facial Recognition
System.

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For years now, neuroscientists
have understood that certain
areas of the brain give us the
ability to recognize faces, and
with advances in technology,
they’ve been able to pin point
more precisely where this
system is.

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Why is this important for influence?
Because research has
shown that these areas
ONLY light up for the
recognition of faces – and
faces can be featured on
video, talking to the
people you want to
influence.

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Why is this important for influence?
Activating this system is
automatic. The person
viewing the video can’t
consciously ‘turn off’
this part of the brain
when they see your
face.

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OK, so why is THIS
important for influence?
Because research has also
shown that facial ‘cues’ are
more persuasive than
‘vocal’ cues and ‘words’.

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OK, so why is THIS important for
influence?
Quite simply, when people see
a face, their brain creates
‘feelings’ and makes all sorts of
rapid, non-conscious ‘decisions’
that have nothing to do with
how your voice sounds or the
words you are saying.

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OK, so why is THIS important for
influence?
Just think of ‘puppy dog’ eyes,
and you’ll know exactly
what I mean.

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How Can Video Influence People’s
Emotions?
With video you can show
many different types of
facial expressions, and
importantly, you can
show emotions.

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How Can Video Influence People’s
Emotions?
This is powerful, because when we see emotions
on someone’s face, we tend to experience that
emotion ourselves.

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How Can Video Influence People’s
Emotions?
With facial expressions we convey empathy and
compassion, and if you are trying to influence
people then you want them to feel the empathy
and compassion you have for them.

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