Free & paid newspaper readership

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The Future of Free Daily Newspapers readership - distribution - advertising - free & paid models Piet Bakker University of Amsterdam Hogeschool Utrecht
Continents
US circulation
Circulation Canada
Readership
Buenos Aires Picture: Clarin
UK readership 2008 Paid & free dailies, age
UK Readership 2008 Paid & free dailies, wealth
Toronto 2007 Paid & free dailies, age groups
The Netherlands 9.5 million, ± 2 million free and paid More than 1 million only free Reach 2002-2007
Readership is the result of distribution , not of content
Picture: smckearnan / Flickr
Advertising
Free & paid
Sharing facilities We use the same building, the same presses, and administrative and IT support as The Courier-Mail but we are a different business unit. We have our own advertising and editorial staff. We share circulation staff.
Joint advertising
Sharing content
Sharing title
Paid & free
- www.newspaperinnovation.com
- free monthly newsletter
- mail: piet.bakker@uva.nl