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VIRAL VIDEO
Why’s our Viral Video is not Viral
Why’s our Viral Video is not Viral



    What’s Keys Success Factor of
        Viral Video
How to Create Success Viral
Keys Success Factor For Viral Video



     Content        Tactics
YouTube Overview
YouTube Category




                   15
               Categories of
               Video Content
                on YouTube
Categories : Music is the most popular category with 31% of all
analyzed videos, followed by Entertainment (15%) and People
& Blogs (11%).
Keys Success Factor For Viral Video
                                             Type of
                                            Approach



                 Content
                 Make an organic viral
                       Growth                      Timing


       Story /
       Content                           Video
                                         Title &
                   Keywords              Name
                     / Tag
Keys Success Factor For Viral Video
                                    Comedy Approach
                         Type of
                        Approach
                                   Emotional Approach

Content                             Rational Approach
Make an organic viral
      Growth
                                   Sex Appeal Approach

                                   Cool/Creative/Experi
                                    mental Approach
Keys Success Factor For Viral Video
                                  Creative
                        Story /
                        Content
                                  Inspiring

Content                           Informational / how to
Make an organic viral
      Growth
                                  Funny / Cry

                                  Spontaneous
Keys Success Factor For Viral Video



Content                            Depend on Video Content
Make an organic viral   Timing
      Growth                     Recommend to 15-90 seconds
Keys Success Factor For Viral Video



Content                        Video
Make an organic viral          Title &
      Growth                   Name




                        Keywords
                          / Tag
Keys Success Factor For Viral Video
                                              SEO
                                              Copy
                                             Writing
      Twitter
     Facebook
      + Social
      Media
      Sharing
                    Tactics
                    Inbound and Active
     (SMO)                                           Seeding
                       Viral Growth

          Search
           Rank
          Factors                         Traffic
          (YSEO)                         Analytics
                        Video
                      Annotation
SEO Copy-Writing
5 Video SEO Tips Elizabeth Warren
             Should Follow
• Write optimized Title, Tags, and Descriptions for your
  content.
• Create great custom thumbnails for your videos.
• Use annotations on your videos to increase
  viewership, engagement, and subscribers.
• Organize your content into sets of videos using playlists
  and video responses. Create themed content or curate
  content using playlists.
• Optimize and design your channel page's metadata,
  layout, and background.
  Source: reelseo
SEO Copy-Writing
SEO Copy-Writing
search is still hugely important for online video
Annotation
Seeding
One of Online Marketing Tools to Buzz and Monitoring
about Brand and Products with online Channel .

We Help Brand to Generate WOM (Word of Mouth) By
Engaging with online opinion leader and seeding them
with products. The Online Seeding help our target
audience to Awareness Products and make them
decision to be our Customer.
ROI
Methodology
• Five scenarios were tested in this experiment
  - Full View – watching a video from start to finish multiple times
   - Half View – watching a video more than half way (but not to completion)
     multiple times
   - Refresh – refreshing the browser after the video has begun playing
   - Embedded – watching a video multiple times through a player embedded on
     another site
  - Embedded Auto play – watching a video that is coded to start automatically
     when the page loads through a player embedded in another site
Summary of Findings
YouTube
 insight
Demograp
Discovery              Community   Hot Spots
              hics
Viral Video Process
Step 1       Step 2          Step 3    Step 4



Strategy   Content         Tactics     ROI


             Production / Monitoring
Source of Creative YouTube
     Idea/Campaign
Let’s Start Your Viral Video Content

            Q&A

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Viral Video มหัศจรรย์วิดีโอบรรลือโลก

  • 2. Why’s our Viral Video is not Viral
  • 3. Why’s our Viral Video is not Viral What’s Keys Success Factor of Viral Video
  • 4. How to Create Success Viral
  • 5. Keys Success Factor For Viral Video Content Tactics
  • 7.
  • 8.
  • 9.
  • 10. YouTube Category 15 Categories of Video Content on YouTube
  • 11. Categories : Music is the most popular category with 31% of all analyzed videos, followed by Entertainment (15%) and People & Blogs (11%).
  • 12.
  • 13. Keys Success Factor For Viral Video Type of Approach Content Make an organic viral Growth Timing Story / Content Video Title & Keywords Name / Tag
  • 14. Keys Success Factor For Viral Video Comedy Approach Type of Approach Emotional Approach Content Rational Approach Make an organic viral Growth Sex Appeal Approach Cool/Creative/Experi mental Approach
  • 15. Keys Success Factor For Viral Video Creative Story / Content Inspiring Content Informational / how to Make an organic viral Growth Funny / Cry Spontaneous
  • 16. Keys Success Factor For Viral Video Content Depend on Video Content Make an organic viral Timing Growth Recommend to 15-90 seconds
  • 17. Keys Success Factor For Viral Video Content Video Make an organic viral Title & Growth Name Keywords / Tag
  • 18. Keys Success Factor For Viral Video SEO Copy Writing Twitter Facebook + Social Media Sharing Tactics Inbound and Active (SMO) Seeding Viral Growth Search Rank Factors Traffic (YSEO) Analytics Video Annotation
  • 20. 5 Video SEO Tips Elizabeth Warren Should Follow • Write optimized Title, Tags, and Descriptions for your content. • Create great custom thumbnails for your videos. • Use annotations on your videos to increase viewership, engagement, and subscribers. • Organize your content into sets of videos using playlists and video responses. Create themed content or curate content using playlists. • Optimize and design your channel page's metadata, layout, and background. Source: reelseo
  • 22. SEO Copy-Writing search is still hugely important for online video
  • 24. Seeding One of Online Marketing Tools to Buzz and Monitoring about Brand and Products with online Channel . We Help Brand to Generate WOM (Word of Mouth) By Engaging with online opinion leader and seeding them with products. The Online Seeding help our target audience to Awareness Products and make them decision to be our Customer.
  • 25. ROI
  • 26. Methodology • Five scenarios were tested in this experiment - Full View – watching a video from start to finish multiple times - Half View – watching a video more than half way (but not to completion) multiple times - Refresh – refreshing the browser after the video has begun playing - Embedded – watching a video multiple times through a player embedded on another site - Embedded Auto play – watching a video that is coded to start automatically when the page loads through a player embedded in another site
  • 29. Demograp Discovery Community Hot Spots hics
  • 30.
  • 31.
  • 32. Viral Video Process Step 1 Step 2 Step 3 Step 4 Strategy Content Tactics ROI Production / Monitoring
  • 33. Source of Creative YouTube Idea/Campaign
  • 34. Let’s Start Your Viral Video Content Q&A