1. MARKETING MIX SELÇUK KAR 53713222184

2. The Marketing Mix

4. 7Ps – Price, Product, Promotion, Place, People, Process, Physical Environment

7. Importance of:

8. knowing the market

9. elasticity

12. Extension strategies

13. Specialised versions

14. New editions

21. The image they present can be important

22. First contact often human – what is the lasting image they provide to the customer?

23. Extent of training and knowledge of the product/service concerned

24. Mission statement – how relevant?

27. What processes do they have to go through to acquire the services?

28. Where do they find the availability of the service?

29. Contact

30. Reminders

31. Registration

32. Subscription

33. Form filling

36. Smart/shabby?

37. Trendy/retro/modern/old fashioned?

38. Light/dark/bright/subdued?

39. Romantic/chic/loud?

40. Clean/dirty/unkempt/neat?

41. Music?

43. Type of product

44. Target market

45. Market structure

46. Rivals’ behaviour

47. Global issues – culture/religion.

48. Marketing position

49. Product portfolio

50. Product lifecycle