Outdoor living….
107 Million out of 128 Million Homes in
 the U.S. have a Deck, Balcony/Porch.
LARGEST SEGMENTS IN
REMODELING
Painting & Paper Hanging                          $17,189B
Interior Reconstruction         ...
PRODUCT LIFE CYCLE


                                              Vinyl Siding



                 Gutter Protection
    ...
So we developed….
It’s a simple system! Water carrying panels are hung from a specially designed bracket that holds the panels in place even...
What the experts are saying….
According to Back Yard Idea Book INSIDEOUT can make your home look better from the inside and create an
environment that d...
Better Homes and Garden says “The empty space beneath your raised deck is to good to pass up.
The deck can provide a roof ...
A few more examples….
Today’s best option for adding outdoor living space.
So how does it compare ….
2008-2009 National Averages
Attic Bedroom                 $48,398
Basement Remodel              $61,011
Bathroom Addition ...
Selling Tools….
THE FACTS
                                                            • 88% of Contractors that won projects
             ...
Home Owners Perspective
                 The main reason home owners remodel is because
                 of personal taste...
National Recognition and third party endorsement.
Professional Selling System
• In Home Warm Up DVD
• Component Selling Case
• Hand Deck Sample
• Overview Brochure
• Green Product
  – Material
  – Rain Catching System
  – Recycled Water


• Green Manufacturer
  – Green Environment
  – ...
Lead generation….
44% Reputation/Relationship   OBSERVATIONS
Friend                             19%
Neighbor                           17%
 ...
Show Strategy
• Cottage, Flower, Boat, Baseball Games, etc.
• Easy set up displays
   – Get more our of your house!
   – E...
Direct Mail Program
Canvas Program
• Canvas Survival Guide
• How to run a successful canvass
  program
Builder Program
  – Model Home Program
     o Model Home Display

  – Model Home Allowance
  – Letter to Past Customers
  ...
Inside/Out Under Deck
Inside/Out Under Deck
Inside/Out Under Deck
Inside/Out Under Deck
Inside/Out Under Deck
Inside/Out Under Deck
Inside/Out Under Deck
Inside/Out Under Deck
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Inside/Out Under Deck

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According to Back Yard Idea Book INSIDEOUT can make your home look better from the inside and create an enviornment that draws you out. "The most frequently used spaces are those that visually and physically bridge the gap between indoors and out. These spaces are seen through interior windows and doors."

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Inside/Out Under Deck

  1. 1. Outdoor living….
  2. 2. 107 Million out of 128 Million Homes in the U.S. have a Deck, Balcony/Porch.
  3. 3. LARGEST SEGMENTS IN REMODELING Painting & Paper Hanging $17,189B Interior Reconstruction $16,620B HVAC $14,672B Roofing $14,450B Window & Door $12,173B Plumbing $11,562B Kitchen Remodeling $12,869B Bathroom Remodeling $10,217B Rooms $8,748B Deck, Patio Porches $8,724B Finishing Space $6,836B Fences $5,013B Siding $3,226B * Source: Roof Contractor Magazine 249 Million Square Market
  4. 4. PRODUCT LIFE CYCLE Vinyl Siding Gutter Protection NOMAR TruVent Under Deck Introduction Growth Maturity Decline Create Product Maximize Market Share Maximize Profit Reduce Expenditure Awareness
  5. 5. So we developed….
  6. 6. It’s a simple system! Water carrying panels are hung from a specially designed bracket that holds the panels in place even in the harshest climates.
  7. 7. What the experts are saying….
  8. 8. According to Back Yard Idea Book INSIDEOUT can make your home look better from the inside and create an environment that draws you out. “The most frequently used spaces are those that visually and physically bridge the gap between indoors and out. These spaces are seen through interior windows and doors.” Back Yard Idea Book
  9. 9. Better Homes and Garden says “The empty space beneath your raised deck is to good to pass up. The deck can provide a roof that will allow the space to become an extension of living space.”
  10. 10. A few more examples….
  11. 11. Today’s best option for adding outdoor living space.
  12. 12. So how does it compare ….
  13. 13. 2008-2009 National Averages Attic Bedroom $48,398 Basement Remodel $61,011 Bathroom Addition $15,899 Covered Addition $81,000 Deck Addition $15,277 INSIDE OUT Space $6,500
  14. 14. Selling Tools….
  15. 15. THE FACTS • 88% of Contractors that won projects discussed the importance of doing a quality job. (Only 54% of contractors practice) • 77% of Contractors that won jobs described the difference between themselves and other contractors. (Only 34% of contractors practice) • 79% of job winning Contractors made the WE ASKED 5,000 HOMEOWNERS…. homeowner feel like they had options. What information the typical contractors shared with them (Only 45% of Contractors practice) during buying process. • 59% Contractors that were awarded jobs When that information was compared to the info shared by the contractor that got the job it was obvious that the discussed manufacturer Certifications & contractor that educated the homeowner about their Warranties. (Only 32% of contractors products and services were more likely to get jobs. practice)
  16. 16. Home Owners Perspective The main reason home owners remodel is because of personal taste. Color and architectural integrity play an important roll in a homeowners remodeling decisions. 48% Personal Taste Personal Taste 10% Maintenance 11% Increase Value 31% Other 48% Personal Taste
  17. 17. National Recognition and third party endorsement.
  18. 18. Professional Selling System • In Home Warm Up DVD • Component Selling Case • Hand Deck Sample • Overview Brochure
  19. 19. • Green Product – Material – Rain Catching System – Recycled Water • Green Manufacturer – Green Environment – Member USGA – Green Practices • Green Lead Generation – 1 0ut 3 Homes built by 2012 will – be green. – The next and most active home buying generation (Echo Boomers) are causation buyers with a GREEN bent.
  20. 20. Lead generation….
  21. 21. 44% Reputation/Relationship OBSERVATIONS Friend 19% Neighbor 17% • Truck and Yard signs generate Relatives 6% 60% of the effectiveness of Previous Use 2% Yellow Pages. 18% Print Yellow Pages 19% • Giving your customers Newspaper 6% something to talk about/ Direct Mail 3% creating raving fans has as 12% Signage Lawn Signs 8% much to do with your Truck Sign 3% presentation as it does rave 18% Other • Perfect product to market to Internet 3% past customers. TV 1% Insurance 2% Solicitor 1%
  22. 22. Show Strategy • Cottage, Flower, Boat, Baseball Games, etc. • Easy set up displays – Get more our of your house! – Expand your space! • Furniture Giveaway • Expand your space gadget.
  23. 23. Direct Mail Program
  24. 24. Canvas Program • Canvas Survival Guide • How to run a successful canvass program
  25. 25. Builder Program – Model Home Program o Model Home Display – Model Home Allowance – Letter to Past Customers – Closing Document Coupon “As the housing market becomes more competitive, we need to make our product stand out”. Robert Meyn Vice President of Marketing Ryland Homes “Memory Points are a growing trend in home sales as builders try to lock in images of their homes.” C hicag Tribune o

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