Science sells: Bringing mainstream media on an expedition to the Kermadecs :: Melanie Cooper, Auckland MuseumPresentation Transcript
Kermadec Expedition blog sitehttp://kermadec.aucklandmuseum.com
Melanie CooperPublicist at Auckland Museum since late 2010
TELLING THE STORY
SIMPLE & SEPARATE
COMMUNICATING WITH THE BOAT
KERMADEC EXPEDITION SITE HOME PAGE
EXPEDITION OVERVIEW – TEAM
BLOG STATS In less than a month over the course of the expedition the blog site attracted:• 10,736 visits• 50,504 page views• 4.70 pages/visit• 00:05:02 avg. time on site• over 200 comments
As a scuba diver of some 50 years ago I have always been fascinated by the Kermadecs. Thank you all for the brilliant photography and reports of this marine heaven. May it always remain so.
Awesome!!! How big is that spotted black grouper? How do you actually catch the fish? And is it cold swimming? Fantastic videos – thanks!
Thank you for sharing these video clips with us. They are amazing, and although I don’t want to pick out one as better than the other I was spell bound with the lionfish – it looked so soft and fluffy. What an amazing adventure you all are on. Take care, and continue sending us back these amazing photos.
Super d’avoir de vos nouvelles à tous. Quelle belle visibilité sur les vidéos. Que votre moisson continue!
Well I’m breathless, what a wonderful website, tracking a fantastic journey, documenting our truly amazing pacific world. Every morning at 7.30 I’m on the web reviewing your progress. The copy, pictures, videos and overall presentation opens the window of opportunity for remote participation in a world that otherwise would not be available, via a medium, that conveys your progress in near real time and provides a palpable feel for the expedition’s work and insight into that environment.
MAKING SCIENCE APPETISING FOR MAINSTREAM MEDIA
KERMADEC BLOG ON STUFF.CO.NZ
KERMADEC BLOG ON STUFF.CO.NZ
TVNZ ONLINE & NEWSTALK ZBSearch for new species in Kermadecs
ONE NEWShttp://tvnz.co.nz/national‐news/scientists‐find‐new‐species‐in‐ kermadec‐islands‐4175019/video
ONE NEWS at 6PMScientists find new species in the Kermadecs
ONE NEWS at 6PMScientists reel in new species
NZ HERALDScientists get rewards on Kermadec fish expedition
NZ HERALDScientists hook new fish
OTAGO DAILY TIMESScientists find new species in the Kermadecs
WILDLIFE EXTRA.COM ‐ UKVoyage of discovery: Kermadecs expedition finds several new species
EAST & BAYS COURIER (also running on Stuff.co.nz)Kermadec expedition catches a few real surprises
HAWKES BAY WEEKEND
NEW ZEALAND GEOGRAPHIChttp://www.nzgeographic.co.nz/issue‐ 111/blue‐water‐islands
WHAT WE GOT• REAL ENGAGEMENT WITH THE PUBLIC• A HIGH MEDIA PROFILE• A REPUTATION FOR SOLID RESEARCH PARTNERSHIPS• VIDEOS, PHOTOGRAPHIC & WRITTEN MATERIAL
WHAT WE LEARNED• AUDIENCES LOVE A GOOD STORY (NOT A NEW ONE!)• SIMPLE SCIENCE + IMAGES + VIDEO = COVERAGE• REAL WORLD PRESENCE NEEDS THOUGHT TOO!• A POST‐EXPEDITION BLOG PLAN (AGREEMENT) WOULD HAVE BEEN GOOD
Now for a message you’ve heard before ...
CONTENT IS KING
KERMADEC EXPEDITION TEAMScience team: – Auckland Museum: Dr Tom Trnski, Ged Wiren & Stephen Ullrich – Australian Museum: Dr Stephen Keable, Dr Mandy Reid & Mark McGrouther – Department of Conservation: Warren Chinn, Peter de Lange & Clinton Duffy – Te Papa: Carl Struthers & Vincent Zintzen – NIWA: Malcolm FrancisScience communicator: – Alison BallancePhotographer: – Richie Robinson Shore‐based team: – Auckland Museum Virginia Gow & Kulvinder Singh & Zest