SEO in a Nutshell
   btw, SEO stands for Search Engine Optimization

NOAH BRIER
WWW.NOAHBRIER.COM
NB@NOAHBRIER.COM
first came yahoo
tried hierarchy
turned out to be a lot
              of work



1,000,000,000+ = A LOT
along came google
tried something a
      little different


<A HREF=”vote-of-confidence”>
but that’s too
                easily gamed
oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome...
so google added
    a safeguard


influence begets influence
thus was born
     pagerank


   PageRank: 5/10
LESSON 1
links matter most
not just any
link text will do

         check out noah’s SEO presentation

                        VS.

   click here to ...
google associates the
link text with your site
LESSON 2
use smart anchor text
not pigeons, spiders!
crawl around the web,
  sucking up websites
algorithms weigh lots
  of factors to decide
           what’s first
how you see a website
how a spider sees it
you:

google’s spider:
LESSON 3
use descriptive alt tags
now back to our
  spider friends
<title>The Most Important Text on the Page</title>
<title>Model # - Product Line - Brand</title>
LESSON 4
put the most important words
 at the beginning of your title
<title>Really Good Title Goes Here</title>
I am a Headline
I am body text. I am body text. I am body text. I am body text. I am body text. I am
body text. I am body ...
<h1>
<h2>
<h3>
 <h4>
 <h5>
<h1>Title of a page (even if
    it’s an image)</h1>

<h2>Next most important headline
  (can have more than one)</h2>
LESSON 5
use semantic markup
SEO BEST PRACTICES
1        links matter most
2      use smart anchor text
3     use descriptive alt tags
      put the mo...
THANKS
       NoahBrier.com
QUESTIONS, COMMENTS?
NB@NOAHBRIER.COM
SEO in a Nutshell
SEO in a Nutshell
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SEO in a Nutshell

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An SEO presentation I put together full of a bunch of random knowledge I've picked up over the years. See more at http://www.noahbrier.com

Published in: Technology, Spiritual

SEO in a Nutshell

  1. 1. SEO in a Nutshell btw, SEO stands for Search Engine Optimization NOAH BRIER WWW.NOAHBRIER.COM NB@NOAHBRIER.COM
  2. 2. first came yahoo
  3. 3. tried hierarchy
  4. 4. turned out to be a lot of work 1,000,000,000+ = A LOT
  5. 5. along came google
  6. 6. tried something a little different <A HREF=”vote-of-confidence”>
  7. 7. but that’s too easily gamed oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome
  8. 8. so google added a safeguard influence begets influence
  9. 9. thus was born pagerank PageRank: 5/10
  10. 10. LESSON 1 links matter most
  11. 11. not just any link text will do check out noah’s SEO presentation VS. click here to check out noah’s SEO presentation
  12. 12. google associates the link text with your site
  13. 13. LESSON 2 use smart anchor text
  14. 14. not pigeons, spiders!
  15. 15. crawl around the web, sucking up websites
  16. 16. algorithms weigh lots of factors to decide what’s first
  17. 17. how you see a website
  18. 18. how a spider sees it
  19. 19. you: google’s spider:
  20. 20. LESSON 3 use descriptive alt tags
  21. 21. now back to our spider friends
  22. 22. <title>The Most Important Text on the Page</title>
  23. 23. <title>Model # - Product Line - Brand</title>
  24. 24. LESSON 4 put the most important words at the beginning of your title
  25. 25. <title>Really Good Title Goes Here</title>
  26. 26. I am a Headline I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text.
  27. 27. <h1> <h2> <h3> <h4> <h5>
  28. 28. <h1>Title of a page (even if it’s an image)</h1> <h2>Next most important headline (can have more than one)</h2>
  29. 29. LESSON 5 use semantic markup
  30. 30. SEO BEST PRACTICES 1 links matter most 2 use smart anchor text 3 use descriptive alt tags put the most important 4 words at the beginning of your title 5 use semantic markup
  31. 31. THANKS NoahBrier.com QUESTIONS, COMMENTS? NB@NOAHBRIER.COM

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