SEO in a Nutshell
btw, SEO stands for Search Engine Optimization
NOAH BRIER
WWW.NOAHBRIER.COM
NB@NOAHBRIER.COM

first came yahoo

tried hierarchy

turned out to be a lot
of work
1,000,000,000+ = A LOT

along came google

tried something a
little different
<A HREF=”vote-of-confidence”>

but that’s too
easily gamed
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so google added
a safeguard
influence begets influence

thus was born
pagerank
PageRank: 5/10

LESSON 1
links matter most

not just any
link text will do
check out noah’s SEO presentation
VS.
click here to check out noah’s SEO presentation

google associates the
link text with your site

LESSON 2
use smart anchor text

not pigeons, spiders!

crawl around the web,
sucking up websites

algorithms weigh lots
of factors to decide
what’s first

how you see a website

how a spider sees it

you:
google’s spider:

LESSON 3
use descriptive alt tags

now back to our
spider friends

<title>The Most Important Text on the Page</title>

<title>Model # - Product Line - Brand</title>

LESSON 4
put the most important words
at the beginning of your title

<title>Really Good Title Goes Here</title>

I am a Headline
I am body text. I am body text. I am body text. I am body text. I am body text. I am
body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text. I am body text. I am body text. I am body text. I am body text. I
am body text. I am body text. I am body text. I am body text. I am body text. I am body
text. I am body text.

<h1>
<h2>
<h3>
<h4>
<h5>

<h1>Title of a page (even if
it’s an image)</h1>
<h2>Next most important headline
(can have more than one)</h2>

LESSON 5
use semantic markup

SEO BEST PRACTICES
1 links matter most
2 use smart anchor text
3 use descriptive alt tags
put the most important
4 words at the beginning of
your title
5 use semantic markup

THANKS
NoahBrier.com
QUESTIONS, COMMENTS?
NB@NOAHBRIER.COM