SEO in a Nutshell

SEO in a Nutshell btw, SEO stands for Search Engine Optimization NOAH BRIER WWW.NOAHBRIER.COM NB@NOAHBRIER.COM

first came yahoo

tried hierarchy

turned out to be a lot of work 1,000,000,000+ = A LOT

along came google

tried something a little different <A HREF=”vote-of-confidence”>

but that’s too easily gamed oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome

so google added a safeguard influence begets influence

thus was born pagerank PageRank: 5/10

LESSON 1 links matter most

not just any link text will do check out noah’s SEO presentation VS. click here to check out noah’s SEO presentation

google associates the link text with your site

LESSON 2 use smart anchor text

not pigeons, spiders!

crawl around the web, sucking up websites

algorithms weigh lots of factors to decide what’s first

how you see a website

how a spider sees it

you: google’s spider:

LESSON 3 use descriptive alt tags

now back to our spider friends

<title>The Most Important Text on the Page</title>

<title>Model # - Product Line - Brand</title>

LESSON 4 put the most important words at the beginning of your title

<title>Really Good Title Goes Here</title>

I am a Headline I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text.

<h1>Title of a page (even if it’s an image)</h1> <h2>Next most important headline (can have more than one)</h2>

LESSON 5 use semantic markup

SEO BEST PRACTICES 1 links matter most 2 use smart anchor text 3 use descriptive alt tags put the most important 4 words at the beginning of your title 5 use semantic markup

THANKS NoahBrier.com QUESTIONS, COMMENTS? NB@NOAHBRIER.COM

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SEO in a Nutshell

by nbrier on Nov 14, 2007

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SEO in a Nutshell — Presentation Transcript