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SEO in a Nutshell
 

SEO in a Nutshell

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An SEO presentation I put together full of a bunch of random knowledge I've picked up over the years. See more at http://www.noahbrier.com

An SEO presentation I put together full of a bunch of random knowledge I've picked up over the years. See more at http://www.noahbrier.com

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    SEO in a Nutshell SEO in a Nutshell Presentation Transcript

    • SEO in a Nutshell btw, SEO stands for Search Engine Optimization NOAH BRIER WWW.NOAHBRIER.COM NB@NOAHBRIER.COM
    • first came yahoo
    • tried hierarchy
    • turned out to be a lot of work 1,000,000,000+ = A LOT
    • along came google
    • tried something a little different <A HREF=”vote-of-confidence”>
    • but that’s too easily gamed oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome
    • so google added a safeguard influence begets influence
    • thus was born pagerank PageRank: 5/10
    • LESSON 1 links matter most
    • not just any link text will do check out noah’s SEO presentation VS. click here to check out noah’s SEO presentation
    • google associates the link text with your site
    • LESSON 2 use smart anchor text
    • not pigeons, spiders!
    • crawl around the web, sucking up websites
    • algorithms weigh lots of factors to decide what’s first
    • how you see a website
    • how a spider sees it
    • you: google’s spider:
    • LESSON 3 use descriptive alt tags
    • now back to our spider friends
    • <title>The Most Important Text on the Page</title>
    • <title>Model # - Product Line - Brand</title>
    • LESSON 4 put the most important words at the beginning of your title
    • <title>Really Good Title Goes Here</title>
    • I am a Headline I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text.
    • <h1> <h2> <h3> <h4> <h5>
    • <h1>Title of a page (even if it’s an image)</h1> <h2>Next most important headline (can have more than one)</h2>
    • LESSON 5 use semantic markup
    • SEO BEST PRACTICES 1 links matter most 2 use smart anchor text 3 use descriptive alt tags put the most important 4 words at the beginning of your title 5 use semantic markup
    • THANKS NoahBrier.com QUESTIONS, COMMENTS? NB@NOAHBRIER.COM