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SEO in a Nutshell

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An SEO presentation I put together full of a bunch of random knowledge I've picked up over the years. See more at http://www.noahbrier.com

Published in: Technology, Spiritual

SEO in a Nutshell

  1. 1. SEO in a Nutshell btw, SEO stands for Search Engine Optimization NOAH BRIER WWW.NOAHBRIER.COM NB@NOAHBRIER.COM
  2. 2. first came yahoo
  3. 3. tried hierarchy
  4. 4. turned out to be a lot of work 1,000,000,000+ = A LOT
  5. 5. along came google
  6. 6. tried something a little different <A HREF=”vote-of-confidence”>
  7. 7. but that’s too easily gamed oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome oah is awesome Noah is awesome Noah is awesome Noah is awesome Noah is awesome
  8. 8. so google added a safeguard influence begets influence
  9. 9. thus was born pagerank PageRank: 5/10
  10. 10. LESSON 1 links matter most
  11. 11. not just any link text will do check out noah’s SEO presentation VS. click here to check out noah’s SEO presentation
  12. 12. google associates the link text with your site
  13. 13. LESSON 2 use smart anchor text
  14. 14. not pigeons, spiders!
  15. 15. crawl around the web, sucking up websites
  16. 16. algorithms weigh lots of factors to decide what’s first
  17. 17. how you see a website
  18. 18. how a spider sees it
  19. 19. you: google’s spider:
  20. 20. LESSON 3 use descriptive alt tags
  21. 21. now back to our spider friends
  22. 22. <title>The Most Important Text on the Page</title>
  23. 23. <title>Model # - Product Line - Brand</title>
  24. 24. LESSON 4 put the most important words at the beginning of your title
  25. 25. <title>Really Good Title Goes Here</title>
  26. 26. I am a Headline I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text. I am body text.
  27. 27. <h1> <h2> <h3> <h4> <h5>
  28. 28. <h1>Title of a page (even if it’s an image)</h1> <h2>Next most important headline (can have more than one)</h2>
  29. 29. LESSON 5 use semantic markup
  30. 30. SEO BEST PRACTICES 1 links matter most 2 use smart anchor text 3 use descriptive alt tags put the most important 4 words at the beginning of your title 5 use semantic markup
  31. 31. THANKS NoahBrier.com QUESTIONS, COMMENTS? NB@NOAHBRIER.COM

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